Sinclair Broadcast Group
Marketing Sales Manager
Sinclair Broadcast Group, New Bloomfield, Missouri, United States, 65063
We are looking for a
Marketing Sales Manager
who will provide leadership by executing sales strategies and plans to achieve local sales goals, developing and supporting a successful cross-platform sales and marketing team to effectively deliver results, building and maintaining client relationships and managing sales operations.PRIMARY RESPONSIBILITIESLead client development activities and retention efforts to increase net promoter
score and promote Sinclair as the partner of choice in the community for all local marketing needs.Deliver weekly revenue forecasts
for digital and broadcast for current month +2 and be within +/- 2% in accuracy from the beginning to end of each month.Support revenue-generating activities and participate in sales calls and client meetings,
observe interactions between clients and sales team members, and provide timely and effective feedback and/or initiate impactful coaching conversations utilizing observations.Display product expertise and exhibit mastery of sales tools and systems
and hold sales team accountable for developing their knowledge and skillset to do the same.Create action plans utilizing sales reports and analytics,
use the data to inform smart business decisions, and give the sales team the guidance that they need to address issues that are within their direct control to improve results.Take ownership of ongoing talent development for local team
after ensuring a positive onboarding experience and effective knowledge transfer of information required to successfully launch a new team member.Monitor active campaigns and use performance dashboards
in regular sales meetings to ensure that team members are maximizing revenue potential for their clients and adjusting strategies as needed.Show creativity and business development thought leadership
to inspire new ways of growing account lists, creating and nurturing pipelines of potential business, and increasing the spending of existing business.
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCEDigital sales / management background, preferably in a broadcast sales environmentAbility to lead, train and inspire sales teamProven success in developing business using multimedia platformsStrong relationship building, customer service, communication and negotiation skillsUnderstanding of television, digital, competitive media and the marketplaceComprehensive awareness of industry terminology and digital nuancesPassion for driving successful sales teamsModerately independent but will accept necessary guidance and welcome instruction and supervision as neededAbility to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composureAptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunitiesHigh-level proficiency with MS Office applicationsTechnology adept and competent
AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOSTBuilding and maintaining a cohesive team to maximize performance and meet revenue targetsInstilling confidence, nurturing client relationships, and building trust inside and outside of the workplaceMonitoring key financial indicators to gauge performance, identify trends, and draw conclusionsEstablishing clear goals and processes for monitoring progress, measuring results, and holding others accountableOrchestrating efforts to produce results and execute tasks efficiently and effectively while making the best use of resourcesUsing judgement that balances common sense and practical experience as a basis for forming opinions and making decisions
VALUE STATEMENTS AND EXPECTATIONSThe responsibilities of this position must be consistently performed while conforming to these values:Honor and respect the dignity of every personEncounter others with respect and compassionAct with humility and be a person of integrityReach out to others in a spirit of collaborationCommunicate openly and frequentlyPut the health of the organization and our people at the forefront of every decisionBe customer focusedEmbrace lifelong learningWork with purpose and consistently show up engaged
EEO AND INCLUSIVITY
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.
Marketing Sales Manager
who will provide leadership by executing sales strategies and plans to achieve local sales goals, developing and supporting a successful cross-platform sales and marketing team to effectively deliver results, building and maintaining client relationships and managing sales operations.PRIMARY RESPONSIBILITIESLead client development activities and retention efforts to increase net promoter
score and promote Sinclair as the partner of choice in the community for all local marketing needs.Deliver weekly revenue forecasts
for digital and broadcast for current month +2 and be within +/- 2% in accuracy from the beginning to end of each month.Support revenue-generating activities and participate in sales calls and client meetings,
observe interactions between clients and sales team members, and provide timely and effective feedback and/or initiate impactful coaching conversations utilizing observations.Display product expertise and exhibit mastery of sales tools and systems
and hold sales team accountable for developing their knowledge and skillset to do the same.Create action plans utilizing sales reports and analytics,
use the data to inform smart business decisions, and give the sales team the guidance that they need to address issues that are within their direct control to improve results.Take ownership of ongoing talent development for local team
after ensuring a positive onboarding experience and effective knowledge transfer of information required to successfully launch a new team member.Monitor active campaigns and use performance dashboards
in regular sales meetings to ensure that team members are maximizing revenue potential for their clients and adjusting strategies as needed.Show creativity and business development thought leadership
to inspire new ways of growing account lists, creating and nurturing pipelines of potential business, and increasing the spending of existing business.
PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCEDigital sales / management background, preferably in a broadcast sales environmentAbility to lead, train and inspire sales teamProven success in developing business using multimedia platformsStrong relationship building, customer service, communication and negotiation skillsUnderstanding of television, digital, competitive media and the marketplaceComprehensive awareness of industry terminology and digital nuancesPassion for driving successful sales teamsModerately independent but will accept necessary guidance and welcome instruction and supervision as neededAbility to work under pressure, meet tight deadlines, and manage competing priorities while maintaining composureAptitude for developing talent, helping others succeed, and generally enjoys leadership responsibilities and opportunitiesHigh-level proficiency with MS Office applicationsTechnology adept and competent
AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOSTBuilding and maintaining a cohesive team to maximize performance and meet revenue targetsInstilling confidence, nurturing client relationships, and building trust inside and outside of the workplaceMonitoring key financial indicators to gauge performance, identify trends, and draw conclusionsEstablishing clear goals and processes for monitoring progress, measuring results, and holding others accountableOrchestrating efforts to produce results and execute tasks efficiently and effectively while making the best use of resourcesUsing judgement that balances common sense and practical experience as a basis for forming opinions and making decisions
VALUE STATEMENTS AND EXPECTATIONSThe responsibilities of this position must be consistently performed while conforming to these values:Honor and respect the dignity of every personEncounter others with respect and compassionAct with humility and be a person of integrityReach out to others in a spirit of collaborationCommunicate openly and frequentlyPut the health of the organization and our people at the forefront of every decisionBe customer focusedEmbrace lifelong learningWork with purpose and consistently show up engaged
EEO AND INCLUSIVITY
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.