Seneca Gaming Corp.
Cliff Castle Names Larry Resick as Director of Marketing
Seneca Gaming Corp., California, Missouri, United States, 65018
TRIBAL GAMING
Workforce and Career DevelopmentIndian GamingFEB14Cliff Castle Names Larry Resick as Director of MarketingCliff Castle Casino Hotel has appointed Larry Resick as Director of Marketing. Resick brings more than 15 years of experience in the casino and hospitality industry driving revenue and enhancing visitor engagement through innovative marketing strategies.Resick is known for his skills in database marketing, revenue enhancement, and digital media promotions. In his most recent role as Director of Marketing at Pala Casino Resort in Pala, CA, Resick was instrumental in generating substantial incremental revenue, enhancing operational efficiency and realizing significant savings through strategic marketing initiatives. Prior to that, he held the role of Director of Database Marketing and Hotel Revenue Management at Agua Caliente Casinos in Palm Springs, CA, where he managed database and direct marketing across three properties, significantly boosting hotel room revenue and refining marketing strategies through data analysis, collaboration, and market-focused initiatives.In his new role at Cliff Castle Casino Resort, Resick will oversee advertising, digital media, promotions, player development, and transportation. Resick’s expertise in brand management and strategic marketing will play a critical role in enhancing the resort’s market presence and delivering exceptional value to its visitors."Bringing Larry on board is an exciting next step for us,” said Rojelio "Ro” Rubio, Cliff Castle Casino Hotel General Manager. "His impressive background and innovative approach to marketing align perfectly with our vision for the future of Cliff Castle Casino Resort. We are excited to see how his leadership will elevate our brand and guest experiences.”Pechanga.Net was founded in 1998 by Victor Rocha, a proud member of the Pechanga Band of Luiseño Indians in Temecula, California. Initially, the website was created to help his tribe stay informed on the rapidly changing world of politics and gaming, but soon he realized the importance of being a resource for all Native American tribes in North America. Since its humble beginnings, Pechanga.Net has become one of the most important news resources for Indian Country and the gaming industry.
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Workforce and Career DevelopmentIndian GamingFEB14Cliff Castle Names Larry Resick as Director of MarketingCliff Castle Casino Hotel has appointed Larry Resick as Director of Marketing. Resick brings more than 15 years of experience in the casino and hospitality industry driving revenue and enhancing visitor engagement through innovative marketing strategies.Resick is known for his skills in database marketing, revenue enhancement, and digital media promotions. In his most recent role as Director of Marketing at Pala Casino Resort in Pala, CA, Resick was instrumental in generating substantial incremental revenue, enhancing operational efficiency and realizing significant savings through strategic marketing initiatives. Prior to that, he held the role of Director of Database Marketing and Hotel Revenue Management at Agua Caliente Casinos in Palm Springs, CA, where he managed database and direct marketing across three properties, significantly boosting hotel room revenue and refining marketing strategies through data analysis, collaboration, and market-focused initiatives.In his new role at Cliff Castle Casino Resort, Resick will oversee advertising, digital media, promotions, player development, and transportation. Resick’s expertise in brand management and strategic marketing will play a critical role in enhancing the resort’s market presence and delivering exceptional value to its visitors."Bringing Larry on board is an exciting next step for us,” said Rojelio "Ro” Rubio, Cliff Castle Casino Hotel General Manager. "His impressive background and innovative approach to marketing align perfectly with our vision for the future of Cliff Castle Casino Resort. We are excited to see how his leadership will elevate our brand and guest experiences.”Pechanga.Net was founded in 1998 by Victor Rocha, a proud member of the Pechanga Band of Luiseño Indians in Temecula, California. Initially, the website was created to help his tribe stay informed on the rapidly changing world of politics and gaming, but soon he realized the importance of being a resource for all Native American tribes in North America. Since its humble beginnings, Pechanga.Net has become one of the most important news resources for Indian Country and the gaming industry.
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