Product Manager, Marketing

The Product Manager will contribute to the strategic and tactical marketing responsibilities centered around Korlym’s indication (branded) and related disease state education (unbranded) patient promotion. This role will report to the Associate Director, Marketing. Responsibilities include, but are not limited to, the development and implementation of key patient marketing strategies and tactics, including positioning, messaging, and creative development, as relates to patient marketing. This role will partner closely with Corcept’s Patient Advocate team members, HCP and NPP marketing leads, and Thought Leader Programming as well as various commercial cross functional departments to ensure alignment between direct to patient (DTP) educational materials and marketing content. Responsibilities also include pull-through and execution of the commercial plan, overall life cycle management, and budget.

Responsibilities:

• Manage the execution of marketing strategies that meet and align to brand objectives
• Create branded and unbranded tactical personal promotion (sales) and non-personal promotion (advertising) materials
• Drive marketing efforts that meet/exceed brand goals and corporate objectives, while closely following internal and external processes
• Develop and deliver informative patient-friendly print and digital branded and unbranded materials and other DTP initiatives based on customer needs
• Collaborate and partner closely with key cross-functional stakeholders (internal/external) (ex. Training, Managed Markets, Patient Advocates)
• Assist in the planning, development, and pull-through of patient market research initiatives to help better inform brand strategy and direction
• Follow established SOPs to gain approval for DTP marketing materials through the internal review process and ensure that all marketing activities are following regulatory, medical, and legal requirements
• Foster relationships with patient advocacy organizations, thought leaders, key customers, and various medical associations
• Manage agency relationships in the development, implementation, execution, and production of DTP materials across multiple marketing channels
• Identify new ideas to reach and engage people living with hypercortisolism in innovative ways that drive business results
• Demonstrate excellent project management skills and the ability to manage multiple projects running in parallel
• Help manage and track the Patient Promotions marketing budget and participate in the budget planning process
• Partner with an internal event planner to identify and attend patient conferences

Preferred Skills, Qualifications and Technical Proficiencies:

• Strong understanding of traditional and non-traditional marketing channels, with emphasis on print and digital
• Ability to influence internal cross-functional teams, and successfully manage multiple projects and agencies simultaneously
• Vendor/agency background experience is a plus
• Travel required

Preferred Education and Experience:

• Bachelor's degree or equivalent, master's degree preferred
• Experience evaluating data using Salesforce, Veeva, or equivalent
• 5+ years of pharmaceutical or biotechnology experience
• 2-4 years’ experience in brand management
• Endocrinology and/or orphan drug experience a plus
• 1-2 years of experience directing/managing external agencies or vendors
• Detailed understanding of relevant legal/regulatory compliance environment associated with bio-pharmaceutical promotion

The pay range that the Company reasonably expects to pay for this headquarters-based position is $171,900 - $202,200; the pay ultimately offered may vary based on legitimate considerations, including geographic location, job-related knowledge, skills, experience, and education.

Applicants must be currently authorized to work in the United States on a full-time basis.

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