W.C. Bradley Co.
Sr. Manager, Brand Marketing
W.C. Bradley Co., Atlanta, Georgia, United States, 30383
Job Summary
The Sr. Manager, Brand Marketing will be a key player in brand and product marketing content development and activation for our portfolio of brands that delivers on brand objectives with the overall goal of driving results. This role is a challenging and strategic one, critical to the success of the company goals. This is a hybrid role based out of our new office located near Piedmont Part on the beltline in Atlanta, Ga.
This is a really exciting time to be part of our Brand Team as we drive a new brand look and architecture for our heritage brand, Charbroil, executing against a brand refresh on Oklahoma Joe's and support a new, disruptive brand and product line that is revolutionizing the industry, CURRENT.
Duties and Responsibilities
Be a champion for the brand(s) and operate with a strong sense of ownershipManage a small, internal team with diverse skillsets that cover media house expertise and brand marketingHelp lead the planning and development of the annual marketing calendar to meet revenue objectives for D2C, omnichannel and brick & mortar retailersDevelop, manage, analyze and report on KPIsStrategically build and plan different content layers by brand and tactics in a unified effort to drive followership, engagement and conversionPartner with the product team to commercialize innovative new products with compelling messaging, visual content, digital and in-store execution that meets product launch goalsSupport the New Product Development Process Commercialization deliverables that includes consumer validation to Digital and Physical shelf executionPartner with sales team and customer brand and marketing teams to optimize retailer toolkits and analyze results to meet objectivesPartner with D2C team to develop content calendar, audit and update content and drive sales through performance marketing tacticsCreative brief development for internal and external creative team members that clearly communicates objectives and provides clear direction to deliver content that is on brand and best in class deliverables from packaging to POP to digital and traditional marketing campaignsEngage and manage external agency relationships and deliverablesQualification Requirements
Minimum Education:
BA / BS degree - Masters Degree preferredMinimum Work Experience:
Must possess a minimum of eight (8) years experience in Branding and Marketing, Advertising, ideally in the CPG spaceLicense(s) / Certification(s):
N/A
Knowledge, Skills and Abilities
Ability to demonstrate broad and well-developed functional marketing skillsAnalytics acumen and passionSelf-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with high sense of urgency.Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiencesCreative problem solver; ability to think outside the box to create solutions and drive business strategyDrive and encourage a culture of continuous improvementsExperience in developing claims and conducting market research and assessing consumer insights to develop compelling UVPs and marketing campaigns that result in hitting business objectivesExperience with Google Analytics, Magento, Salsify, KlayvioExcellent project management skills and experience building go-to market plansAbility to prioritize, adapt, test, and learnBe curious, detail-oriented, and a problem solverAbility to work well cross-functionally
Physical Requirements
Represents the appropriate physical requirements of the job in the course of the work.
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA 31902.
The Sr. Manager, Brand Marketing will be a key player in brand and product marketing content development and activation for our portfolio of brands that delivers on brand objectives with the overall goal of driving results. This role is a challenging and strategic one, critical to the success of the company goals. This is a hybrid role based out of our new office located near Piedmont Part on the beltline in Atlanta, Ga.
This is a really exciting time to be part of our Brand Team as we drive a new brand look and architecture for our heritage brand, Charbroil, executing against a brand refresh on Oklahoma Joe's and support a new, disruptive brand and product line that is revolutionizing the industry, CURRENT.
Duties and Responsibilities
Be a champion for the brand(s) and operate with a strong sense of ownershipManage a small, internal team with diverse skillsets that cover media house expertise and brand marketingHelp lead the planning and development of the annual marketing calendar to meet revenue objectives for D2C, omnichannel and brick & mortar retailersDevelop, manage, analyze and report on KPIsStrategically build and plan different content layers by brand and tactics in a unified effort to drive followership, engagement and conversionPartner with the product team to commercialize innovative new products with compelling messaging, visual content, digital and in-store execution that meets product launch goalsSupport the New Product Development Process Commercialization deliverables that includes consumer validation to Digital and Physical shelf executionPartner with sales team and customer brand and marketing teams to optimize retailer toolkits and analyze results to meet objectivesPartner with D2C team to develop content calendar, audit and update content and drive sales through performance marketing tacticsCreative brief development for internal and external creative team members that clearly communicates objectives and provides clear direction to deliver content that is on brand and best in class deliverables from packaging to POP to digital and traditional marketing campaignsEngage and manage external agency relationships and deliverablesQualification Requirements
Minimum Education:
BA / BS degree - Masters Degree preferredMinimum Work Experience:
Must possess a minimum of eight (8) years experience in Branding and Marketing, Advertising, ideally in the CPG spaceLicense(s) / Certification(s):
N/A
Knowledge, Skills and Abilities
Ability to demonstrate broad and well-developed functional marketing skillsAnalytics acumen and passionSelf-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with high sense of urgency.Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiencesCreative problem solver; ability to think outside the box to create solutions and drive business strategyDrive and encourage a culture of continuous improvementsExperience in developing claims and conducting market research and assessing consumer insights to develop compelling UVPs and marketing campaigns that result in hitting business objectivesExperience with Google Analytics, Magento, Salsify, KlayvioExcellent project management skills and experience building go-to market plansAbility to prioritize, adapt, test, and learnBe curious, detail-oriented, and a problem solverAbility to work well cross-functionally
Physical Requirements
Represents the appropriate physical requirements of the job in the course of the work.
For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.
The W.C. Bradley Co. is an Affirmative Action / Equal Employment Opportunity employer.
Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.
Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office at 706.571.6080 or visit us at 1017 Front Avenue, Columbus, GA 31902.