Koch Industries
Email Marketing Manager/Sr Manager (Hybrid Role)
Koch Industries, Atlanta, Georgia, United States, 30383
Your Job
We are looking for an Email Marketing Manager on the Data-Driven Marketing (DDM) team to lead the strategy & development of our email program, in addition to managing a growing SMS program. This role will be responsible for the entire lifecycle, from acquisition to engagement to retention. Areas of focus will include lead generation, content planning & execution, testing & optimization, and performance reporting.
What You Will Do
Lead data acquisition strategy to grow and enrich first-party databaseCollaborate with internal teams and external agencies to plan, measure, and optimize database growth across paid and owned channelsIdentify opportunities to enrich existing consumer profiles via zero-party data collectionDevelop and implement email and SMS marketing strategies aligned with business goals and brand marketing objectives.Lead development of content calendar for our six brands in partnership with brand marketing teams and internal creative agencyManage email and SMS lists, segmentation, and personalization efforts to deliver the right content to the right audienceOptimize email & SMS performance through A/B testing and data analysis.Manage email & SMS promotion strategy & execution, including coupon offers and investment.Monitor deliverability rates and troubleshoot any issues.Track KPIs and report on campaign performanceWho You Are (Basic Qualifications)
Bachelor's Degree OR 4 years of email marketing experience3 years of experience in CRM/email marketing, digital marketing, or brand management1 year of experience with email marketing platformsKnowledge of deliverability, inbox placement, IP warmup, and email best practicesData driven, experience with quantitative and qualitative analysisWhat Will Put You Ahead
Bachelor's Degree in Marketing, Business, Digital Communications, or related field or demonstrated experience in similar roleFamiliarity with HTML and email coding
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.
#LI-BDS
We are looking for an Email Marketing Manager on the Data-Driven Marketing (DDM) team to lead the strategy & development of our email program, in addition to managing a growing SMS program. This role will be responsible for the entire lifecycle, from acquisition to engagement to retention. Areas of focus will include lead generation, content planning & execution, testing & optimization, and performance reporting.
What You Will Do
Lead data acquisition strategy to grow and enrich first-party databaseCollaborate with internal teams and external agencies to plan, measure, and optimize database growth across paid and owned channelsIdentify opportunities to enrich existing consumer profiles via zero-party data collectionDevelop and implement email and SMS marketing strategies aligned with business goals and brand marketing objectives.Lead development of content calendar for our six brands in partnership with brand marketing teams and internal creative agencyManage email and SMS lists, segmentation, and personalization efforts to deliver the right content to the right audienceOptimize email & SMS performance through A/B testing and data analysis.Manage email & SMS promotion strategy & execution, including coupon offers and investment.Monitor deliverability rates and troubleshoot any issues.Track KPIs and report on campaign performanceWho You Are (Basic Qualifications)
Bachelor's Degree OR 4 years of email marketing experience3 years of experience in CRM/email marketing, digital marketing, or brand management1 year of experience with email marketing platformsKnowledge of deliverability, inbox placement, IP warmup, and email best practicesData driven, experience with quantitative and qualitative analysisWhat Will Put You Ahead
Bachelor's Degree in Marketing, Business, Digital Communications, or related field or demonstrated experience in similar roleFamiliarity with HTML and email coding
At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.
Hiring Philosophy
All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .
Who We Are
At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.
Our Benefits
Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.
Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please click here for additional information.
#LI-BDS