Boston Scientific
Product Manager III, CRM Leads & Accessories & Competitive Marketing
Boston Scientific, Arden Hills, Minnesota, United States,
Additional Locations:
N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About The Role
The Product Manager III, Core CRM Leads & Accessories & Competitive Marketing, will support the launch and ongoing lifecycle maintenance of products within the global transvenous CRM portfolio. This role has direct product line responsibility for Core CRM Leads & Accessories, as well as Core CRM Competitive marketing. The successful candidate will have a good understanding of Core CRM products, customers, and competitors, and a strong business acumen to lead marketing decisions for Leads and Accessories from development and launch through end-of-life assessments.This is a hybrid role, based out of our Arden Hills, MN office.
Your Responsibilities Will Include
Help develop, execute and maintain business plans to ensure accurate planning and address changing needs.Support the identification and quantification of new market opportunities in Core CRM Leads & Accessories.Coordinate with R&D to support TDP/PDP processes, lead development of marketing specifications, create launch collateral, and execute launch/commercialization processes in a manner consistent with brand strategy and key messages.Support portfolio health assessments by providing customer, field team, and business input to inform product end-of-life recommendations.Utilize customer segmentation and product-positioning models to formulate and execute effective messaging, concept marketing techniques, and channel management. Support key opinion leader relationships.Execute franchise efforts to maximize the effectiveness of global downstream marketing and sales resources. Lead efforts to identify and address competitive challenges, including the strategic and tactical development of competitive content across Core CRM.Develop and leverage relationships with US sales teams, and key cross-functional partners including supply chain, sales operations, project management, and finance.Partner with regional marketing teams on Leads & Accessories launches, portfolio rationalization decisions, and competitive activities, to ensure business decisions reflect global inputs.Appropriately utilize BSC systems and processes to execute product development and management.
Required Qualifications
Bachelor’s degree and at least 3 years of professional experience2+ years of medical marketing or medical device experienceExcellent communication and interpersonal skillsStrong project management skills, ability to prioritize across simultaneous workstreams, and apply creative problem-solvingDemonstrated success working as an integral cross-functional team memberTravel – up to 10-15% (mostly US; some global travel may be required)
Preferred Qualifications
MBA or related advanced degreeExperience with Cardiac Rhythm Management products and customersAbility to influence leadership and key stakeholders through excellent communication and interpersonal skills and creation of compelling, cohesive, and succinct presentationsDemonstrated track record building relationships in a dynamic, matrixed environmentRequisition ID:
575982
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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N/A
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About The Role
The Product Manager III, Core CRM Leads & Accessories & Competitive Marketing, will support the launch and ongoing lifecycle maintenance of products within the global transvenous CRM portfolio. This role has direct product line responsibility for Core CRM Leads & Accessories, as well as Core CRM Competitive marketing. The successful candidate will have a good understanding of Core CRM products, customers, and competitors, and a strong business acumen to lead marketing decisions for Leads and Accessories from development and launch through end-of-life assessments.This is a hybrid role, based out of our Arden Hills, MN office.
Your Responsibilities Will Include
Help develop, execute and maintain business plans to ensure accurate planning and address changing needs.Support the identification and quantification of new market opportunities in Core CRM Leads & Accessories.Coordinate with R&D to support TDP/PDP processes, lead development of marketing specifications, create launch collateral, and execute launch/commercialization processes in a manner consistent with brand strategy and key messages.Support portfolio health assessments by providing customer, field team, and business input to inform product end-of-life recommendations.Utilize customer segmentation and product-positioning models to formulate and execute effective messaging, concept marketing techniques, and channel management. Support key opinion leader relationships.Execute franchise efforts to maximize the effectiveness of global downstream marketing and sales resources. Lead efforts to identify and address competitive challenges, including the strategic and tactical development of competitive content across Core CRM.Develop and leverage relationships with US sales teams, and key cross-functional partners including supply chain, sales operations, project management, and finance.Partner with regional marketing teams on Leads & Accessories launches, portfolio rationalization decisions, and competitive activities, to ensure business decisions reflect global inputs.Appropriately utilize BSC systems and processes to execute product development and management.
Required Qualifications
Bachelor’s degree and at least 3 years of professional experience2+ years of medical marketing or medical device experienceExcellent communication and interpersonal skillsStrong project management skills, ability to prioritize across simultaneous workstreams, and apply creative problem-solvingDemonstrated success working as an integral cross-functional team memberTravel – up to 10-15% (mostly US; some global travel may be required)
Preferred Qualifications
MBA or related advanced degreeExperience with Cardiac Rhythm Management products and customersAbility to influence leadership and key stakeholders through excellent communication and interpersonal skills and creation of compelling, cohesive, and succinct presentationsDemonstrated track record building relationships in a dynamic, matrixed environmentRequisition ID:
575982
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
#J-18808-Ljbffr