The Wonderful Company
eMarketing Counselor
The Wonderful Company, Edmond, Oklahoma, United States, 73034
Company Description
Teleflora brings together the time-honored tradition of sending flowers with the modern benefits of an advanced florist network, offering the kind of personal touches, artistry and expertise you expect from a trusted neighborhood floristeven if that neighborhood is across the country.
We are currently seeking to add an eMarketing Counselor to our team in the
Oklahoma City, OK
office. The
eMarketing
Counselor
helps florists create and execute their digital marketing strategies. As an important member of Teleflora's web hosting business, this role serves as a critical touchpoint for our florists and is responsible for helping them build brand awareness, increase website traffic, and convert browsers to customers. This role works with our florists to provide digital marketing assistance, guidance, and education, and partner with other eFlorist team members (including its UX, Product Management, and Technical Support teams) to be a one-stop shop for florists concerning their website's performance and marketing.
The ideal candidate will be familiar with small-scale paid media programs, search engine optimization efforts, basic web analytics, and website-design principles to help educate, develop, and advise on a comprehensive digital marketing strategy for our florists. The candidate will also need to learn (and ultimately teach florists how) to leverage their eFlorist website and its functionality to reach a florist's marketing goals.
Job DescriptionMeet and exceed customer service standards in responding to florists' internet marketing questions, educating florists on eFlorist product and services, and proactively identifying and addressing opportunities for florists to improve digital marketing performance
Analyze member florist websites and business situations quickly and accurately, drawing on Teleflora's resources and other SEO tools (i.e. conduct search keyword research, evaluate paid search performance, and review website analytics)Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements of websites
Be knowledgeable on wide range of topics, including organic optimization, paid search marketing, blog implementation, link-building, etc.
Keep current with the latest eCommerce marketing tactics, e.g. SEO, SEM, social media, etc., and maintain expertise on all eFlorist marketing services and products
Work both independently and as a team, in collaboration with other eMarketing CounselorsManage florist relationships through scheduled phone consultations and unscheduled requests and questionsDesign and deliver training classes to various internal and external groups on occasionQualifications
Excellent customer service skills. Motivated to achieve and maintain high levels of internal and external customer satisfactionDesire to explain, teach, coach and generally enable our customers to use our tools to achieve meaningful results for themselves over the long-term
Deep knowledge and interest in
SEO, SEM, blogs and business analytics
and ability to make critical design and technical recommendationsExcellent written, verbal, and analytical skills. Able to determine key takeaways from a dataset and to communicate your recommendations for a florist in a clear and summarized mannerStrong interpersonal and presentation skills. Able to communicate technical concepts these in a manner that non-technical florists can understand
Proven ability to prioritize and deliver multiple projects, adhering to tight deadlines in a constantly changing and extremely fast paced environment2+ years of internet marketing experience preferredExperience working with small/medium business also preferredComfortable interacting with florists (both familiar and unfamiliar) regularly on the phoneAdditional duties as neededAdditional Information
Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibilityOpportunities for development and internal mobilityManager and leadership training, biweekly L&OD webinars, and eLearning offeringsCompanywide problem solving and continuous improvement trainingWonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choiceCompany focus on wellness and health
Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers-all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist-even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep-Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.
Teleflora has been part of The Wonderful Company since 1979. The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law - click here for more information
Teleflora brings together the time-honored tradition of sending flowers with the modern benefits of an advanced florist network, offering the kind of personal touches, artistry and expertise you expect from a trusted neighborhood floristeven if that neighborhood is across the country.
We are currently seeking to add an eMarketing Counselor to our team in the
Oklahoma City, OK
office. The
eMarketing
Counselor
helps florists create and execute their digital marketing strategies. As an important member of Teleflora's web hosting business, this role serves as a critical touchpoint for our florists and is responsible for helping them build brand awareness, increase website traffic, and convert browsers to customers. This role works with our florists to provide digital marketing assistance, guidance, and education, and partner with other eFlorist team members (including its UX, Product Management, and Technical Support teams) to be a one-stop shop for florists concerning their website's performance and marketing.
The ideal candidate will be familiar with small-scale paid media programs, search engine optimization efforts, basic web analytics, and website-design principles to help educate, develop, and advise on a comprehensive digital marketing strategy for our florists. The candidate will also need to learn (and ultimately teach florists how) to leverage their eFlorist website and its functionality to reach a florist's marketing goals.
Job DescriptionMeet and exceed customer service standards in responding to florists' internet marketing questions, educating florists on eFlorist product and services, and proactively identifying and addressing opportunities for florists to improve digital marketing performance
Analyze member florist websites and business situations quickly and accurately, drawing on Teleflora's resources and other SEO tools (i.e. conduct search keyword research, evaluate paid search performance, and review website analytics)Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements of websites
Be knowledgeable on wide range of topics, including organic optimization, paid search marketing, blog implementation, link-building, etc.
Keep current with the latest eCommerce marketing tactics, e.g. SEO, SEM, social media, etc., and maintain expertise on all eFlorist marketing services and products
Work both independently and as a team, in collaboration with other eMarketing CounselorsManage florist relationships through scheduled phone consultations and unscheduled requests and questionsDesign and deliver training classes to various internal and external groups on occasionQualifications
Excellent customer service skills. Motivated to achieve and maintain high levels of internal and external customer satisfactionDesire to explain, teach, coach and generally enable our customers to use our tools to achieve meaningful results for themselves over the long-term
Deep knowledge and interest in
SEO, SEM, blogs and business analytics
and ability to make critical design and technical recommendationsExcellent written, verbal, and analytical skills. Able to determine key takeaways from a dataset and to communicate your recommendations for a florist in a clear and summarized mannerStrong interpersonal and presentation skills. Able to communicate technical concepts these in a manner that non-technical florists can understand
Proven ability to prioritize and deliver multiple projects, adhering to tight deadlines in a constantly changing and extremely fast paced environment2+ years of internet marketing experience preferredExperience working with small/medium business also preferredComfortable interacting with florists (both familiar and unfamiliar) regularly on the phoneAdditional duties as neededAdditional Information
Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibilityOpportunities for development and internal mobilityManager and leadership training, biweekly L&OD webinars, and eLearning offeringsCompanywide problem solving and continuous improvement trainingWonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choiceCompany focus on wellness and health
Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers-all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist-even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep-Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.
Teleflora has been part of The Wonderful Company since 1979. The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
EEO is the law - click here for more information