Associate Director, Product Marketing (CTV)

We are immediately hiring a strong Associate Director, Product Marketing, CTV & Omnichannel Video to join our growing team in our Redwood City or New York office!The Associate Director will be responsible for defining and executing GTM strategy for PubMatic's technology. The person in this role must be able to translate our product vision and roadmap into prioritized GTM Plans and Solution Programs, aligned with key stakeholders and business leaders across the organization. As such, being fluent in dealing with complexity at a global level, across multiple channels, across multiple product lines, and with regards to multiple competitors and partners will be key.Responsibilities:The ideal candidate will have in-depth strategic experience in the development of market analysis and response modeling, research and intelligence strategy, solution definition, positioning, competitive analysis, communication, pricing, packaging and promotion of key products and solutions being undertaken by the business. In this role, the Associate Director will drive Product Marketing efforts for PubMatic's core product, the SSP. They will work on commercialization as well as provide feedback and insights for Omnichannel Video, Core Platform, and Publisher UI. They will also focus on the key business growth areas of CTV/OTT and Omnichannel Video. Your success will be measured by specific product marketing metrics and program OKRs tied to your ability to:Lead in cross-functional team alignmentCommunicate, educate, and evangelize new products to our commercial sales teamsOwn product adoption and usage engagement rates for new product feature releasesDevelop GTM marketing programs that influence pipeline revenue and velocityPartner with Product Management to co-pilot strategic development of GTM LaunchPlanning for your product growth areaBe the voice of the customer for CTV/video publishers and advertisersIncrease ICP and buyer persona awareness and share of voice including: end-to-end GTM launch planning for all release levels, product demos for sales training, learning and development, product-based demand generation assets, product positioning and messaging playbooksA subject-matter-expert at each stage of the Consumer Decisioning Journey, by ICP, persona, regional market, industry, vertical, and business categoryPartner with sales and client/customer success teams to bring new releases and major product launches into the PubMatic sales playbook and drive account expansion opportunities (upsell/cross-sell)Align with the Marketing Communications teams to help drive air coverage and thought leadership, and serve as co-chair to PubMatic-hosted events and Industry conference sponsorships that require targeted sales enablement planning, content, and messaging playsFamiliarity with an advanced marketing tech stack, such as Salesforce, Pardot, Engagio, HighSpot, Sprout Social, Google Analytics, Power BI, Pendo, HighSpot or SalesLoftQualifications:Deep understanding of the CTV/digital video advertising space5+ years in technical product marketing, ideally within online digital advertising (ad tech provider, exchange, large web publisher, agency) or marketing technology companyThe candidate should have an understanding of programmatic media and the broader Online Advertising industry, a passion for technology, and the drive to work in a start-up environmentProven track record in crafting compelling positioning and thought leadership contentCreative thinking around innovative messaging and presentation strategies is a must - roll up your sleeves to create/drive visual tools to sell/explain products and servicesProven track record with delivery in a fast-paced environment and the organizational skills to effectively manage multiple projects with tight deadlinesProven track record of working closely with Product Management teams to develop GTM strategies for driving adoptionStrong understanding of technology, product development, and innovationExceptional project management, organizational, writing, & presentation skillsAble to multi-task, prioritize and organize work to meet deadlines and multiple requestsCultural fit with PubMatic's core values of Customer Service, Innovation, Bias Towards Action, Teamwork, and IntegrityStrong interpersonal skills with an emphasis on teamwork, ownership, and initiativeBase Compensation Range: $155,000 - $170,000In accordance with applicable law, the above salary range provided is PubMatic's reasonable estimate of the base salary for this role. The actual amount may vary, based on non-discriminatory factors such as location, experience, knowledge, skills and abilities. In addition to salary PubMatic also offers a bonus, restricted stock units and a competitive benefits package.