Baltimore Aircoil
Product Marketing Engineer
Baltimore Aircoil, Jessup, Maryland, United States, 20794
POSITION PURPOSE
The Product Marketing Engineer is responsible for supporting BAC’s product growth in North America. They will be product experts and represent the sales and marketing team on cross-functional new product development teams. They will be responsible for new product and enhancement launch activities. They will develop content that strengthens BAC’s position in the industry, and they will create and present technical training and industry presentations. They will have a thorough understanding of BAC’s core markets, product performance, and competitive market data to influence product strategies.
PRINCIPAL ACCOUNTABILITIES
Develop regional product requirements with Global Marketing team, and represent North America region on cross-functional new product development teamsCreate product launch plans and lead cross-functional launch activities for North AmericaIdentify product needs related to performance, codes and standards, and competitionPerform market research, and guide all business functions through sales and market dataDevelop business cases and set orders targets for new products with the sales teamRecommend and support development of technical literature and digital sales toolsAssist with market segmentation and product positioningCreate and maintain product pricing, and report changes in market pricing levelsDeliver persuasive presentations to BAC executives, sales representatives, customers, and industry groupsImprove market position by representing BAC within industry organizationsPartner with Sales and Product Applications teams to strengthen product expertise of sales representatives and customersNATURE AND SCOPE
The Product Marketing Engineer will report to the Manager of Product Marketing - North America. This role is responsible for working with BAC employees at all levels of the organizations, sales representatives, consultants, contractors, and end users. The assigned location for this position is Jessup, Maryland and there will be some travel to jobsites, sales representative and customer offices, and tradeshows.
KNOWLEDGE & SKILLS
Bachelor of Science degree in Engineering, Business or Marketing with the appropriate level of experience and engineering coursework; MBA is a plusAt least 5 years of relevant work experience, preferably in HVAC or industrial equipment marketsExcellent oral and written communication skills, and strong leadership and interpersonal skillsDemonstrated previous experience with new product launchesProduct management experienceStrong business acumen with experience in analyzing financial and sales dataSkilled in product management with experience in pricing analysis, payback analysis, and product positioningStrong project management experience with proven ability to manage multiple projects simultaneouslySkilled in market research and communicating market needs and trends to influence business strategies and new product developmentProficient with Microsoft 365, including Excel and PowerPoint
WORKING CONDITIONS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand and walk up to 20% of the time. Working conditions include those of a normal office environment, as well as the standard hazards associated with construction sites. This position requires occasional lifting of up to 30 lbs and travel up to 15% of the time.
#ZR
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
The Product Marketing Engineer is responsible for supporting BAC’s product growth in North America. They will be product experts and represent the sales and marketing team on cross-functional new product development teams. They will be responsible for new product and enhancement launch activities. They will develop content that strengthens BAC’s position in the industry, and they will create and present technical training and industry presentations. They will have a thorough understanding of BAC’s core markets, product performance, and competitive market data to influence product strategies.
PRINCIPAL ACCOUNTABILITIES
Develop regional product requirements with Global Marketing team, and represent North America region on cross-functional new product development teamsCreate product launch plans and lead cross-functional launch activities for North AmericaIdentify product needs related to performance, codes and standards, and competitionPerform market research, and guide all business functions through sales and market dataDevelop business cases and set orders targets for new products with the sales teamRecommend and support development of technical literature and digital sales toolsAssist with market segmentation and product positioningCreate and maintain product pricing, and report changes in market pricing levelsDeliver persuasive presentations to BAC executives, sales representatives, customers, and industry groupsImprove market position by representing BAC within industry organizationsPartner with Sales and Product Applications teams to strengthen product expertise of sales representatives and customersNATURE AND SCOPE
The Product Marketing Engineer will report to the Manager of Product Marketing - North America. This role is responsible for working with BAC employees at all levels of the organizations, sales representatives, consultants, contractors, and end users. The assigned location for this position is Jessup, Maryland and there will be some travel to jobsites, sales representative and customer offices, and tradeshows.
KNOWLEDGE & SKILLS
Bachelor of Science degree in Engineering, Business or Marketing with the appropriate level of experience and engineering coursework; MBA is a plusAt least 5 years of relevant work experience, preferably in HVAC or industrial equipment marketsExcellent oral and written communication skills, and strong leadership and interpersonal skillsDemonstrated previous experience with new product launchesProduct management experienceStrong business acumen with experience in analyzing financial and sales dataSkilled in product management with experience in pricing analysis, payback analysis, and product positioningStrong project management experience with proven ability to manage multiple projects simultaneouslySkilled in market research and communicating market needs and trends to influence business strategies and new product developmentProficient with Microsoft 365, including Excel and PowerPoint
WORKING CONDITIONS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand and walk up to 20% of the time. Working conditions include those of a normal office environment, as well as the standard hazards associated with construction sites. This position requires occasional lifting of up to 30 lbs and travel up to 15% of the time.
#ZR
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)