Oak Grove Racing, Gaming & Hotel
Marketing Manager
Oak Grove Racing, Gaming & Hotel, Oak Grove, Kentucky, United States, 42262
SPECIFIC DUTIES AND RESPONSIBILITIES
The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job with or without reasonable accommodations. This list of duties and responsibilities is not intended to be all-inclusive, but a general illustration. It may be expanded to include other duties and responsibilities deemed necessary.
Coordinates the development and implementation of promotions and events including drawings, giveaways, parties, special events, etc.; assesses the effectiveness of all promotions and events.Coordinates the development and execution of all advertising including radio, television, digital, social, and OOH.Manages the process and works directly with external vendors, including ad agencies and direct mail companies, to oversee design, production and timely delivery of materials.Assists in the development of annual business plans for Marketing that identify revenue potential and describes marketing programs and services that will attain acceptable levels of revenue.Implements the business plan in order to achieve planned revenue and profit; anticipates and reacts to changes in planning assumptions and alters plans as necessary.Determines financial effectiveness of programs and manages marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.Other duties as assigned.STANDARDS OF PERFORMANCE
Management abilities demonstrated in managing assigned dutiesMaintaining interpersonal working relationships among personnel and the publicServes as a leader for team members while fostering teamwork, positive morale, motivation, open communication.Oral and written communication skillsWillingness to assume overall responsibility relative to the performance of the position.Available to work when needed, including weekends, holidays, and nights.EDUCATION, TRAINING, AND EXPERIENCE
Bachelor’s degree in Marketing or related field required.5-7 years of experience in the hospitality industryAble to obtain and maintain a valid Kentucky gaming/racing license
The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job with or without reasonable accommodations. This list of duties and responsibilities is not intended to be all-inclusive, but a general illustration. It may be expanded to include other duties and responsibilities deemed necessary.
Coordinates the development and implementation of promotions and events including drawings, giveaways, parties, special events, etc.; assesses the effectiveness of all promotions and events.Coordinates the development and execution of all advertising including radio, television, digital, social, and OOH.Manages the process and works directly with external vendors, including ad agencies and direct mail companies, to oversee design, production and timely delivery of materials.Assists in the development of annual business plans for Marketing that identify revenue potential and describes marketing programs and services that will attain acceptable levels of revenue.Implements the business plan in order to achieve planned revenue and profit; anticipates and reacts to changes in planning assumptions and alters plans as necessary.Determines financial effectiveness of programs and manages marketing expenses to budget. Analyzes cost and revenue reports for areas of responsibility and recommends actions to be taken.Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.Other duties as assigned.STANDARDS OF PERFORMANCE
Management abilities demonstrated in managing assigned dutiesMaintaining interpersonal working relationships among personnel and the publicServes as a leader for team members while fostering teamwork, positive morale, motivation, open communication.Oral and written communication skillsWillingness to assume overall responsibility relative to the performance of the position.Available to work when needed, including weekends, holidays, and nights.EDUCATION, TRAINING, AND EXPERIENCE
Bachelor’s degree in Marketing or related field required.5-7 years of experience in the hospitality industryAble to obtain and maintain a valid Kentucky gaming/racing license