Senior Manager, Product Marketing

About Purple CarrotPurple Carrot started with just a seed of an idea in 2014. Our vision is a world where plant-based eating is at the core of living well. Every day, on this mission, we’re breaking boundaries with plant-based eating. We value learning from customers, an ownership mindset, integrity, winning together, and being bold. We need your expertise on our team to make things happen!Purple Carrot’s irresistible, globally-inspired meal-kit recipes and prepared meals using fresh ingredients. We are a team of collaborative individuals who drive for results, strive for doing better, make good choices quickly, and embrace a growth mindset to win or learn. Here’s what you’re up for:We’re looking for a Senior Manager, Product Marketing to join our team. In this role, you will be responsible for leading the development and execution of our product marketing roadmap aimed at growing our key lines of business while identifying areas for future growth. The ideal candidate for this position will have an excellent knowledge of plant-based eating with a demonstrated ability to take quantitative and qualitative customer insights to market with strong product positioning. This role will work closely with culinary, tech, and marketing teams to test and validate that positioning and take it to market.LocationPurple Carrot HQ is in Needham, MA and prefers local candidates to work in a hybrid model. Alternative location is in the Chicago area which is close to one of our partner sites.On the PlateBuild and drive the product marketing roadmap for Purple Carrot’s key lines of businessMatch the Purple Carrot menu, and product lines, with quantifiable consumer preferencesDevelop a deep understanding of our target customer and their needsImprove the positioning of existing products and meals, and identify areas to test expansion and evolutionPartner with channel owners on campaigns to drive product growth from new and existing customersMain Ingredients for the Role5-8 years of product marketing experience in D2C/ecommerce environmentExperience using quantitative and qualitative insights to clearly articulate product strategyCustomer-centric mindset and familiarity with marketing KPIs such as CAC, LTV, and other behavioral metricsStrong collaboration and communication skills - ability to work across the organization to execute and drive resultsExtra Special SauceEntrepreneurial mindset - unafraid to challenge the status quoExperience in the food/wellness industryBias for action in a test/learn/iterate environmentGarnishWe love our staff, and show it with benefits (including but not limited to medical, dental, vision, FSA, and life insurance), matching retirement plan, unlimited paid time off, Purple Carrot box allowance, professional development, and the opportunity to work in collaboration with teammates who are passionate about food!Final TouchesPurple Carrot’s top priority is protecting the health and wellbeing of our team and candidates. The majority of our interviews and assessments occur virtually. If there is a need to interview onsite, we follow COVID-19 guidance from the CDC, WHO, and any state guidelines .We are committed to a safe and inclusive work environment, free of discrimination based on race, color, religion, sex, gender identity or expression, sexual orientation, genetics, national origin, ancestry, age, medical condition, mental or physical disability, handicap, veteran status, or marital status.