Archdiocese of Washington
Enrollment and Marketing Director - St. Mary's School - Rockville Maryland
Archdiocese of Washington, Rockville, Maryland, us, 20849
St. Mary's Catholic School in Rockville Maryland is hiring an Enrollment and Marketing Director for the 2024-25 school year.This is a full time role and will report to the Principal.
Principal Responsibilities:
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadershipPlan for, create and deploy digital activities: website, online campaigns, email marketing, social media and digital content productionManage all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visualsCollaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the President, Institutional Advancement, Admissions, and Academic DivisionsReview, revise and update as necessary the school's crisis communication planProvide editorial and proofreading assistance for the Holy Cross community as neededPublicize events, programs, points of view and achievement to the mediaCultivate and maintain media contactsField and direct media-related inquiriesAttend Academy and other community events to meet members of the community and develop a presenceStay current with school/organizations communication vehicles/strategiesPhotograph or manage photographers at relevant eventsEngage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategiesManage and plan department budget including all advertising expensesPerform other related duties as neededJob Requirements
Must have a minimum of 3 years of experience in Communications or Marketing, preferably in a non-profit or educational environmentMust have broad-based knowledge of design and production in a variety of media (print, web, etc.)Must have demonstrated experience working with, cultivating and maintaining media contactsMust be proficient in MS Office, Adobe Photoshop, Adobe Acrobat, Adobe InDesignMust be competent in both Macintosh and PC environmentsMust be able to operate digital and 35 mm camerasMust have exceptional organizational and time management skillsMust have demonstrated ability to tailor writing to organization's missionMust be able to comfortably interact with individuals ranging from students to members of the executive governmentMust be able to meet constant deadlines in a fast-paced environmentMust be a self-starter who can work both independently and collaborativelyMust have flexibility in assuming additional responsibilitiesMust be able to think creativelyAt least 3 year(s) of relevant experience preferred.Bachelor's degree preferred.Citizenship, residency or work visa required
Principal Responsibilities:
Ensure brand and messaging quality and consistency and establish guidelines to apply across all departments, activities and events at the school and among professional and volunteer leadershipPlan for, create and deploy digital activities: website, online campaigns, email marketing, social media and digital content productionManage all aspects of the school's print and electronic communications, ensuring the continuity of the school's brand and logo. Oversee the work of graphic designers and print vendors in production of printed materials and web visualsCollaborate with administrative departments in articulating their purpose and ongoing work. Specifically, this includes the President, Institutional Advancement, Admissions, and Academic DivisionsReview, revise and update as necessary the school's crisis communication planProvide editorial and proofreading assistance for the Holy Cross community as neededPublicize events, programs, points of view and achievement to the mediaCultivate and maintain media contactsField and direct media-related inquiriesAttend Academy and other community events to meet members of the community and develop a presenceStay current with school/organizations communication vehicles/strategiesPhotograph or manage photographers at relevant eventsEngage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategiesManage and plan department budget including all advertising expensesPerform other related duties as neededJob Requirements
Must have a minimum of 3 years of experience in Communications or Marketing, preferably in a non-profit or educational environmentMust have broad-based knowledge of design and production in a variety of media (print, web, etc.)Must have demonstrated experience working with, cultivating and maintaining media contactsMust be proficient in MS Office, Adobe Photoshop, Adobe Acrobat, Adobe InDesignMust be competent in both Macintosh and PC environmentsMust be able to operate digital and 35 mm camerasMust have exceptional organizational and time management skillsMust have demonstrated ability to tailor writing to organization's missionMust be able to comfortably interact with individuals ranging from students to members of the executive governmentMust be able to meet constant deadlines in a fast-paced environmentMust be a self-starter who can work both independently and collaborativelyMust have flexibility in assuming additional responsibilitiesMust be able to think creativelyAt least 3 year(s) of relevant experience preferred.Bachelor's degree preferred.Citizenship, residency or work visa required