Bayou City Hemp Company
Field Marketing Manager- Austin
Bayou City Hemp Company, Austin, Texas, us, 78716
Job Summary:The Field Marketing Manager (FMM) is a dedicated brand resource within the company, anchored in a focus market, and responsible for driving consumer awareness and growth for Bayou City Hemp and 8th Wonder across all categories. Through the direction of the Chief Revenue Officer (CRO) the FMM is a multi-channel consumer marketing expert that will serve as the voice and face for Bayou City Hemp and 8th Wonder within the local market.Reports to:
Chief Revenue OfficerJob Responsibilities including, but not limited to:Channel Consumer Programming:Local expert and calendar owner of all regional field marketing activitiesLocal subject matter expert for 360 merchandising look of successServe as a resource to key accounts to develop tailored 360 consumer-centric programs and initiatives that align with Bayou City Hemp/8th Wonder's core brand objectives, pillars, and messaging.Negotiate and execute localized consumer-centric account programming that ensures optimal brand visibility, utilization, promotions and leveraged sales opportunities.Monitor and evaluate, and report performance metrics, identifying areas for improvement and implementing strategies to enhance brand presence and profitability.Field Marketing and Program ExecutionPlan and execute localized field marketing campaigns that align with national brand programs, considering regional nuances and preferences to effectively reach the target audience.Recruit, hire, train, schedule, and manage small team of Brand AmbassadorsManage allocated budgets for the market on Brand Ambassador labor for demos and events, swag, POS, collateral, etc.Support program integration messaging across various marketing channels, including but not limited to, digital platforms, traditional media, PR, Influencer, events, in-store and guerilla programming by providing content from the fieldForge strategic partnerships with relevant influencers and brands that align with Bayou City Hemp/8th Wonder's DNA to amplify program and brand visibility and credibility.Advocacy & EducationAct as the primary spokesperson and advocate for Bayou City Hemp/8th Wonder within the local market, delivering training programs, presentations, organizing events, and engaging with stakeholders to promote brand awareness and loyalty.Assist in distributor training and ride-alongs to develop and maintain relationships and drive sales.Consumer & Competitive InsightsConduct thorough market research and analysis to gather consumer insights, identify trends, and understand competitors' strategies, providing recommendations to enhance Bayou City Hemp/8th Wonder's market position.Minimum Requirements:Bachelor's degree plus 4 to 5 years of event execution and marketing or sales experience within the beverage or CPG industryAbility to build and maintain relationships within accounts, communities, and organizations.Minimum of 2-3 years leading teams of people along with proven experience managing a budgetAbility to create and plan events that incorporate multiple media/channel consumer touch-pointsExcellent communication, interpersonal and relationship building skillsResourceful and understands how to get things done by leveraging opportunities against multiple avenuesWillingness to work unconventional hours and know that schedule is dictated by needs of the business with the occasional late nights and weekendsAbility to travel out of immediate market as neededCore Values: To achieve success, employees must embrace certain core principles and values within the organization:PersistenceProblem SolverPassionateBTBBenefits:We offer best-in-class benefits, including:Medical, Dental, and Vision InsuranceLife InsuranceST and LT DisabilityPaid Vacation401K MatchGenerous Employee Discount
Chief Revenue OfficerJob Responsibilities including, but not limited to:Channel Consumer Programming:Local expert and calendar owner of all regional field marketing activitiesLocal subject matter expert for 360 merchandising look of successServe as a resource to key accounts to develop tailored 360 consumer-centric programs and initiatives that align with Bayou City Hemp/8th Wonder's core brand objectives, pillars, and messaging.Negotiate and execute localized consumer-centric account programming that ensures optimal brand visibility, utilization, promotions and leveraged sales opportunities.Monitor and evaluate, and report performance metrics, identifying areas for improvement and implementing strategies to enhance brand presence and profitability.Field Marketing and Program ExecutionPlan and execute localized field marketing campaigns that align with national brand programs, considering regional nuances and preferences to effectively reach the target audience.Recruit, hire, train, schedule, and manage small team of Brand AmbassadorsManage allocated budgets for the market on Brand Ambassador labor for demos and events, swag, POS, collateral, etc.Support program integration messaging across various marketing channels, including but not limited to, digital platforms, traditional media, PR, Influencer, events, in-store and guerilla programming by providing content from the fieldForge strategic partnerships with relevant influencers and brands that align with Bayou City Hemp/8th Wonder's DNA to amplify program and brand visibility and credibility.Advocacy & EducationAct as the primary spokesperson and advocate for Bayou City Hemp/8th Wonder within the local market, delivering training programs, presentations, organizing events, and engaging with stakeholders to promote brand awareness and loyalty.Assist in distributor training and ride-alongs to develop and maintain relationships and drive sales.Consumer & Competitive InsightsConduct thorough market research and analysis to gather consumer insights, identify trends, and understand competitors' strategies, providing recommendations to enhance Bayou City Hemp/8th Wonder's market position.Minimum Requirements:Bachelor's degree plus 4 to 5 years of event execution and marketing or sales experience within the beverage or CPG industryAbility to build and maintain relationships within accounts, communities, and organizations.Minimum of 2-3 years leading teams of people along with proven experience managing a budgetAbility to create and plan events that incorporate multiple media/channel consumer touch-pointsExcellent communication, interpersonal and relationship building skillsResourceful and understands how to get things done by leveraging opportunities against multiple avenuesWillingness to work unconventional hours and know that schedule is dictated by needs of the business with the occasional late nights and weekendsAbility to travel out of immediate market as neededCore Values: To achieve success, employees must embrace certain core principles and values within the organization:PersistenceProblem SolverPassionateBTBBenefits:We offer best-in-class benefits, including:Medical, Dental, and Vision InsuranceLife InsuranceST and LT DisabilityPaid Vacation401K MatchGenerous Employee Discount