Kairoi Management LLC
Regional Marketing Manager - Austin
Kairoi Management LLC, Austin, Texas, us, 78716
SUMMARY
Execute community-specific marketing plans created by the Marketing Manager for our Austin communities including new developments and stabilized. Work with our Austin Regional Managers to lead and be accountable for the execution of local marketing strategy and media plans, creative development, and metrics reporting in accordance with brand creative standards and community goals and objectives.
OBJECTIVES OF THIS ROLEServe as the regional subject matter expert on economic indicators, competitive strategies, and industry trends. "Always be learning" to stay abreast of digital marketing best practices. Conduct regular competitor marketing and advertising program reviewsUnderstand community performance and marketing opportunitiesManage and monitor regional marketing budgetsSupport Marketing Manager on digital media strategy, placements, creative optimization, and agency partnershipGather, analyze, and provide accurate, relevant, and timely information so that agency partners develop the best recommendationsMaintain and strengthen the Kairoi brand position. Serve as the gatekeeper of the brand within the assigned regionWorking with Marketing Manager on set strategy and ensuring community and region are generating qualified leads and trafficDevelop a strong working relationship with all key stakeholders (including the Director of Operations) to ensure relevant marketing strategies are executed at the highest levelCoordinate with Marketing Department on website updates, email communications, organic social media content, community video shoots, signage, promotional items, etc.Work closely with the revenue management team for a cohesive media strategy that addresses pricing and seasonality trendsConduct market research to support brand development projectsProvide Marketing and Sales refreshers for new associates and communitiesHandle Acquisition and Disposition tasks for communities in the market with the support of the Corporate Marketing teamParticipation in the local chamber of commerce to foster relationships with local businessesRequirements
QUALIFICATIONS
Bachelor's Degree in Business, Marketing, or a related field or Multifamily and/or marketing agency experienceOverall, 2-5 years of marketing experienceMust have knowledge of and experience with the digital marketing landscape and practicesStrong analytical, writing, and presentation skills. Enhanced capabilities and knowledge of Microsoft Office (Excel, PowerPoint) and Google Suite. RealPage knowledge is a plus.Basic understanding of Adobe Creative Suite products (Photoshop, Illustrator, InDesign)Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills; be able to communicate complex concepts to people of different backgrounds throughout the organizationMust be a creative problem solver, loves challenges, and excellent at balancing multiple projectsMust have shown leadership in past work or school experienceMust be willing to travel within the regionStrong project management skills to coordinate marketing tasks on new construction80% of the time will be spent visiting communities in the marketMust possess a true sense of camaraderie and fun
Salary Description
$70-$100/Annually
Execute community-specific marketing plans created by the Marketing Manager for our Austin communities including new developments and stabilized. Work with our Austin Regional Managers to lead and be accountable for the execution of local marketing strategy and media plans, creative development, and metrics reporting in accordance with brand creative standards and community goals and objectives.
OBJECTIVES OF THIS ROLEServe as the regional subject matter expert on economic indicators, competitive strategies, and industry trends. "Always be learning" to stay abreast of digital marketing best practices. Conduct regular competitor marketing and advertising program reviewsUnderstand community performance and marketing opportunitiesManage and monitor regional marketing budgetsSupport Marketing Manager on digital media strategy, placements, creative optimization, and agency partnershipGather, analyze, and provide accurate, relevant, and timely information so that agency partners develop the best recommendationsMaintain and strengthen the Kairoi brand position. Serve as the gatekeeper of the brand within the assigned regionWorking with Marketing Manager on set strategy and ensuring community and region are generating qualified leads and trafficDevelop a strong working relationship with all key stakeholders (including the Director of Operations) to ensure relevant marketing strategies are executed at the highest levelCoordinate with Marketing Department on website updates, email communications, organic social media content, community video shoots, signage, promotional items, etc.Work closely with the revenue management team for a cohesive media strategy that addresses pricing and seasonality trendsConduct market research to support brand development projectsProvide Marketing and Sales refreshers for new associates and communitiesHandle Acquisition and Disposition tasks for communities in the market with the support of the Corporate Marketing teamParticipation in the local chamber of commerce to foster relationships with local businessesRequirements
QUALIFICATIONS
Bachelor's Degree in Business, Marketing, or a related field or Multifamily and/or marketing agency experienceOverall, 2-5 years of marketing experienceMust have knowledge of and experience with the digital marketing landscape and practicesStrong analytical, writing, and presentation skills. Enhanced capabilities and knowledge of Microsoft Office (Excel, PowerPoint) and Google Suite. RealPage knowledge is a plus.Basic understanding of Adobe Creative Suite products (Photoshop, Illustrator, InDesign)Comfortable communicating in both formal and informal settings, with strong written and verbal communication skills; be able to communicate complex concepts to people of different backgrounds throughout the organizationMust be a creative problem solver, loves challenges, and excellent at balancing multiple projectsMust have shown leadership in past work or school experienceMust be willing to travel within the regionStrong project management skills to coordinate marketing tasks on new construction80% of the time will be spent visiting communities in the marketMust possess a true sense of camaraderie and fun
Salary Description
$70-$100/Annually