Amtraco Llc
Marketing Manager
Amtraco Llc, Greendale, Wisconsin, United States, 53129
AMTRACO is a global holding company headquartered in Franksville, WI, that manages the shared services of HR, IT, and Finance for its operating units. The four distinct operating units owned by AMTRACO are:EPSI
– a distribution company servicing the surface finishing industry with presence in all major global markets.STM
– a manufacturer of pressure sensitive adhesive tapesFAST
– a distributor of tapes and related products for the framing, architectural, signs, and trophy markets.SBM
– a commercial real estate company that buys, develops, and leases commercial real estate.Marketing Manager Job SummaryThe Marketing manager will direct and track campaigns, digital marketing efforts, lead generation and market based research.Responsibilities and DutiesDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis and trade showsProduce valuable and engaging content for our websites and social media channels that attracts and converts our target groupsBuild strategic relationships and partner with key industry playersPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyOversee, develop, design and approve marketing materialMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behavior and adjust email and advertising campaigns accordinglyOther duties as assignedQualifications and SkillsDemonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences in the industrial sector and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsA sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurementBSc/MSc degree in Marketing or related fieldBenefits and PerksBase salary plus bonus planMedical, dental and vision insurance401k with employer matchAccrued Vacation and PTO daysPaid Volunteer DaysNew Hire IncreasesHybrid in office and work from home opportunities
– a distribution company servicing the surface finishing industry with presence in all major global markets.STM
– a manufacturer of pressure sensitive adhesive tapesFAST
– a distributor of tapes and related products for the framing, architectural, signs, and trophy markets.SBM
– a commercial real estate company that buys, develops, and leases commercial real estate.Marketing Manager Job SummaryThe Marketing manager will direct and track campaigns, digital marketing efforts, lead generation and market based research.Responsibilities and DutiesDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis and trade showsProduce valuable and engaging content for our websites and social media channels that attracts and converts our target groupsBuild strategic relationships and partner with key industry playersPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyOversee, develop, design and approve marketing materialMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behavior and adjust email and advertising campaigns accordinglyOther duties as assignedQualifications and SkillsDemonstrable experience in marketing together with the potential and attitude required to learnProven experience in identifying target audiences in the industrial sector and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google Adwords campaignsNumerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsA sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurementBSc/MSc degree in Marketing or related fieldBenefits and PerksBase salary plus bonus planMedical, dental and vision insurance401k with employer matchAccrued Vacation and PTO daysPaid Volunteer DaysNew Hire IncreasesHybrid in office and work from home opportunities