Marketing Manager

Marketing Manager:Marketing Manager responsibilities include:Developing strategies and tactics to boost the company's reputation and drive qualified traffic to company owned e-commerce platformsDeploying successful marketing campaigns from ideation to execution via Google, , and other retail partner platformsExperimenting with various organic and paid acquisition channelsDescription:If you live and breathe marketing, we need to talk. We're looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels, brand content strategy and execution. Marketing Manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.Responsibilities:Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front doorDeploy successful marketing campaigns and own their implementation from ideation to executionExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysisProduce valuable and engaging content for our website, email/SMS campaigns and blog that attracts and converts our target groupsBuild strategic relationships and partner with key industry players, agencies and vendorsPrepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wiselyOversee and approve marketing material, from website banners, tradeshow materials to hard copy brochures and case studiesMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsAnalyze consumer behavior and adjust email and advertising campaigns accordinglyRequirements & Skills:Demonstrable experience in marketing with the potential and attitude required to learnProven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivateSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Experience in setting up and optimizing Google Adwords campaignsSocial Media Advertising acumen and experience.Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheetsA sense of aesthetics and a love for great copy and witty communicationUp-to-date with the latest trends and best practices in online marketing and measurementBSc/MSc degree in Marketing or related fieldLocation:Hybrid, Work from home 40%, 60% In-Office Columbia, TN 38401