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Gage Marine Corp

Digital Marketing Coordinator

Gage Marine Corp, Williams Bay, Wisconsin, United States, 53191


Gage Marine Corporate Office

in Williams Bay, WI is seeking a motivated candidate to join the corporate marketing team. In this role, the candidate will directly assist the Marketing Manager in promoting the tagline "Lake Life Begins with Gage" for various Gage business units, including Gage Marine, Lake Geneva Cruise Line, PIER 290 Restaurant, Lake Life Catering, and the Lake Life Store. The ideal candidate will have marketing experience, including graphic design, photography, videography, social media, and copywriting. The Digital Marketing Coordinator will manage multiple social media accounts, develop content calendars, create content, and handle comments and messages. They will also assist with campaign management, marketing reporting, graphic design, and administrative tasks related to the marketing department. Candidates must have the ability to work in a fast-paced environment, manage multiple simultaneous projects, and prioritize tasks based on importance and deadlines.

ABOUT GAGE MARINE:Gage Marine represents a family of traditional and nautical business interests in lakeside dining, cruise boat excursions, retail boat sales, valet, service, boat club, pier service, storage, and recreation throughout Southern Wisconsin.

With a passion for fun and a commitment to excellence, we serve our customers, colleagues, and our community. We would not be able to provide this level of service without our hardworking team. Although we work hard together, we also know how to have fun! Our team actually enjoys coming to work each day. In addition to a great work environment, we also offer competitive compensation and benefits. If this sounds like the right fit for you, join our family!

PRIMARY TASKS:

Social Media: Developing strategy; creating content calendars; getting content (photos and videos) for social media posts, reels, and stories on Instagram, Pinterest, Facebook, Youtube, LinkedIn, Google My Business, and TikTok; managing comments and responses via Sprout Social

Graphic Design: Creating graphics and marketing materials as needed for print (e.g., postcards, posters) and digital (e.g., social media, email, blogs, website)

Copywriting: Writing copy for marketing materials, including social media, blogs, emails, internal communication, etc.

Company-wide eNewsletter: Working with different company department heads to create and deploy the monthly employee enewsletter

Marketing Reporting: Pulling analytics from Google Analytics, Sprout Social, Ads Manager, etc. for monthly marketing reports

Working with the Marketing Manager for other projects as necessary, including, but not limited to, updating menus, website management, campaign management, and event planning

Working with the Marketing Department Content Creator to schedule photoshoots and get content (photos/videos) for various marketing needs

Brand Authority: Understand and maintain the brand in all marketing efforts

QUALIFICATIONS:

Graphic design skills

Social media marketing experience

Copywriting skills

Photography/videography experience

Canva and/or Adobe Creative Cloud experience

Understanding of Google Suite / Microsoft Office

Bachelor's Degree in Marketing or related field

A minimum of two years of experience in social media marketing and/or general marketing

Strong interpersonal and communication skills required. The individual must work well with other departments, get along with a variety of people, and exhibit proper office etiquette

Working some nights and weekends will be required

The candidate must be self-motivated and enjoy working autonomously on tasks, while also working through projects with the team

Candidate must be able to manage multiple projects at once; transition tasks as necessary based on priority, and prioritize tasks to meet deadlines

Must possess excellent internal and external communications skills, computer skills, and organizational and presentation skills

WORK SCHEDULE:This is an on-site, full-time position; 40 hours per week, year-round. The schedule is Monday-Friday with some evenings and weekends required.PAY RANGE:Salary is $40,000 - $45,000 per year based on experience.ARE YOU READY TO JOIN OUR TEAM?If you feel that you would be right for this position, please fill out our initial

3-minute, mobile-friendly application . We look forward to meeting you!