Pinnacle Fertility
Vice President of Marketing
Pinnacle Fertility, Scottsdale, Arizona, us, 85261
Pinnacle Fertility is the nation's fastest-growing physician-centric fertility care platform, supporting more than 25 high performing fertility clinics and comprehensive fertility service providers nationwide. Under a united mission of fulfilling dreams by building families, Pinnacle clinics offer innovative technology and processes, compassionate patient care, and comprehensive fertility treatment services, ensuring families receive a high touch experience on their path to parenthood.
The Vice President of Marketing is an ideal opportunity for those seeking to be an integral part of a fertility patient’s journey towards becoming a parent. If you are customer service minded, compassionate, enjoy a fast-paced environment with a variety of duties, then this is role for you. The Vice President of Marketing position at Pinnacle will allow you to engage with the patient throughout their journey while working closely with a multidisciplinary team to provide excellent patient care.
RESPONSIBILITIES
Develop, lead, and execute marketing strategies and plans for $250M revenue company with high growth targets over the next 5 years.Manage the Pinnacle Fertility brand identity and ensure consistency across all channels.Oversee digital marketing strategies with a significant focus on website management, SEO, SEM, email marketing, social media, and PPC to drive targeted traffic and conversions.Lead traditional marketing initiatives, such as print advertising, direct mail campaigns, events, and public relations.Work collaboratively and in partnership with patient intake and operations teams to identify pain points in funnel, implement programs, and optimize for new patient conversions and experience.Implement patient acquisition strategies to drive growth and retention.Analyze market trends, competitive insights, and patient demographics to identify growth opportunities.Collaborate with internal teams and external partners to achieve marketing objectives.Lead and mentor a team of marketing professionals, providing guidance and support.Utilize analytics to measure performance, optimize marketing efforts, and report on key metrics to senior leadership.
POSITION REQUIREMENTS
Bachelor’s degree in marketing, business administration, or related field; MBA preferred.10+ years’ experience managing marketing budgets, allocating resources effectively, and demonstrating a strong ROI on marketing investments.Proven track record of success in developing and executing successful marketing strategies including management and development of large scale PPC marketing budgets and strategies.Strong leadership skills with the ability to inspire and motivate teams.Excellent communication and interpersonal skills including the ability to articulate marketing strategies to stakeholders.Analytical mindset with the ability to analyze market trends, consumer behavior, and campaign performance to inform strategic and data-driven decisions.Experience with digital marketing tactics, including in-depth expertise in SEO, SEM, and email marketing with demonstrated ability to manage large-scale PPC and paid social media strategies.Experience in the healthcare or fertility industry preferred, but not required.Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
COMPENSATION & BENEFITS
$175,000 - $$225,000 annually
The compensation range for this position is between $175,000 and $225,000 per Hour/Year. Final salary offers will be determined based on factors such as years of experience, skills, and qualifications. In addition to competitive compensation, we offer a comprehensive benefits package, including healthcare, dental, life, and vision insurance. Other benefits include generous paid time off (PTO), paid holidays, and a retirement savings program. Further details regarding salary and benefits will be provided during the interview process.
DIVERSITY & INCLUSIVITY
At our company, we serve everyone, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of our patients, we also actively celebrate diversity within our organization. We are an equal opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field. We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.
The Vice President of Marketing is an ideal opportunity for those seeking to be an integral part of a fertility patient’s journey towards becoming a parent. If you are customer service minded, compassionate, enjoy a fast-paced environment with a variety of duties, then this is role for you. The Vice President of Marketing position at Pinnacle will allow you to engage with the patient throughout their journey while working closely with a multidisciplinary team to provide excellent patient care.
RESPONSIBILITIES
Develop, lead, and execute marketing strategies and plans for $250M revenue company with high growth targets over the next 5 years.Manage the Pinnacle Fertility brand identity and ensure consistency across all channels.Oversee digital marketing strategies with a significant focus on website management, SEO, SEM, email marketing, social media, and PPC to drive targeted traffic and conversions.Lead traditional marketing initiatives, such as print advertising, direct mail campaigns, events, and public relations.Work collaboratively and in partnership with patient intake and operations teams to identify pain points in funnel, implement programs, and optimize for new patient conversions and experience.Implement patient acquisition strategies to drive growth and retention.Analyze market trends, competitive insights, and patient demographics to identify growth opportunities.Collaborate with internal teams and external partners to achieve marketing objectives.Lead and mentor a team of marketing professionals, providing guidance and support.Utilize analytics to measure performance, optimize marketing efforts, and report on key metrics to senior leadership.
POSITION REQUIREMENTS
Bachelor’s degree in marketing, business administration, or related field; MBA preferred.10+ years’ experience managing marketing budgets, allocating resources effectively, and demonstrating a strong ROI on marketing investments.Proven track record of success in developing and executing successful marketing strategies including management and development of large scale PPC marketing budgets and strategies.Strong leadership skills with the ability to inspire and motivate teams.Excellent communication and interpersonal skills including the ability to articulate marketing strategies to stakeholders.Analytical mindset with the ability to analyze market trends, consumer behavior, and campaign performance to inform strategic and data-driven decisions.Experience with digital marketing tactics, including in-depth expertise in SEO, SEM, and email marketing with demonstrated ability to manage large-scale PPC and paid social media strategies.Experience in the healthcare or fertility industry preferred, but not required.Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
COMPENSATION & BENEFITS
$175,000 - $$225,000 annually
The compensation range for this position is between $175,000 and $225,000 per Hour/Year. Final salary offers will be determined based on factors such as years of experience, skills, and qualifications. In addition to competitive compensation, we offer a comprehensive benefits package, including healthcare, dental, life, and vision insurance. Other benefits include generous paid time off (PTO), paid holidays, and a retirement savings program. Further details regarding salary and benefits will be provided during the interview process.
DIVERSITY & INCLUSIVITY
At our company, we serve everyone, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of our patients, we also actively celebrate diversity within our organization. We are an equal opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field. We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.