AlphaGraphics and PostNet Headquarters
Digital Advertising Specialist
AlphaGraphics and PostNet Headquarters, Lakewood, Colorado, United States,
Benefits:
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Wellness resources
With headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams. We are a fast-paced bunch and openly collaborate across all departments. We take pride in doing our best work together and mostly we love celebrating our successes as a team.
As an established market leader in the Design, Print, and Shipping space we empower our network of owners to build upon AlphaGraphics’ and PostNet’s demonstrated recipe for success and continuously push the creative boundaries for our end customers.
We are seeking a talented Digital Advertising Specialist to drive our online advertising efforts for AlphaGraphics centers. The ideal candidate will have the expertise to research individual markets, craft compelling ad copy, and set up, execute, and optimize successful advertising campaigns across various digital platforms.
WHAT WE EXPECT OF YOU:
Market Research:
Conduct in-depth market research to understand the target audience, competition, and industry trends.
Identify market opportunities and develop advertising strategies tailored to each center’s geography, sales focus, and market segment.
Keyword & Audience Research:
Perform keyword research to identify relevant keywords for search engine advertising campaigns.
Implement keyword strategies to enhance ad visibility and click-through rates, leading to conversions.
Conduct comprehensive audience research to identify key demographics, interests, and online behavior, enabling precise ad targeting and personalized messaging.
Utilize data analysis and market segmentation to create audience personas, ensuring ad campaigns resonate with specific customer segments, leading to higher engagement and conversions.
Ad Copywriting:
Create persuasive and eye-catching ad copy for digital advertising campaigns, ensuring the messaging aligns with marketing objectives.
Craft ad content that resonates with the target audience and adheres to the brand's tone and style.
Ad Creative:
Collaborate with writers, designers and creative teams to develop visually engaging ad creatives, including images, videos, and ad formats.
Ensure ad creative complies with platform guidelines and best practices.
Campaign Setup:
Set up and configure advertising campaigns on various digital advertising platforms such as Google Ads, Facebook Ads, and others.
Define and recommend campaign parameters, including budget, targeting, ad placements, and scheduling.
Campaign Execution:
Monitor and optimize ongoing advertising campaigns to achieve performance goals and objectives.
A/B test ad variations, analyze results, and make data-driven adjustments to improve campaign performance.
Analytics and Reporting:
Track, analyze, and report on the performance of advertising campaigns using analytics and reporting tools.
Effectively use attribution modeling and conversion metrics to demonstrate campaign performance and ROI.
Provide insights and recommendations to improve ROI and reach campaign goals.
Regularly meet with stakeholders and present findings to guide strategy and improve performance.
WHAT YOU BRING TO THE TABLE:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
2 years of proven experience in digital advertising, including campaign setup and management.
Exceptional ad copywriting skills with a flair for actionable, audience-focused messaging.
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and others.
Strong understanding of keyword research and SEO principles.
Data-driven mindset with the ability to analyze campaign metrics and optimize for success with an open-minded approach to rapidly changing technologies.
Excellent organizational and project management skills to handle multiple campaigns.
Strong problem-solving skills and attention to detail.
Proficiency in advertising analytics and reporting tools.
WHAT YOU CAN EXPECT OF US:
Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member
A commitment to professional development and support of your individual growth
An opportunity to make a deep impact and fully contribute to the growth of our organization
Annual base salary in the $55,000- $65,000/ year range based on experience
Team and individual performance-based bonus up to 20% of your annual salary.
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program
Flexible start times and ½ day Fridays during the Summer and Winter months!
U.S. Business Holdings, Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.
Flexible work from home options available.
*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Flexible schedule
Free food & snacks
Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
Wellness resources
With headquarters in Lakewood, Colorado, and colleagues from Milan to Brazil this is truly a global team of innovators passionate about helping others realize their entrepreneurial dreams. We are a fast-paced bunch and openly collaborate across all departments. We take pride in doing our best work together and mostly we love celebrating our successes as a team.
As an established market leader in the Design, Print, and Shipping space we empower our network of owners to build upon AlphaGraphics’ and PostNet’s demonstrated recipe for success and continuously push the creative boundaries for our end customers.
We are seeking a talented Digital Advertising Specialist to drive our online advertising efforts for AlphaGraphics centers. The ideal candidate will have the expertise to research individual markets, craft compelling ad copy, and set up, execute, and optimize successful advertising campaigns across various digital platforms.
WHAT WE EXPECT OF YOU:
Market Research:
Conduct in-depth market research to understand the target audience, competition, and industry trends.
Identify market opportunities and develop advertising strategies tailored to each center’s geography, sales focus, and market segment.
Keyword & Audience Research:
Perform keyword research to identify relevant keywords for search engine advertising campaigns.
Implement keyword strategies to enhance ad visibility and click-through rates, leading to conversions.
Conduct comprehensive audience research to identify key demographics, interests, and online behavior, enabling precise ad targeting and personalized messaging.
Utilize data analysis and market segmentation to create audience personas, ensuring ad campaigns resonate with specific customer segments, leading to higher engagement and conversions.
Ad Copywriting:
Create persuasive and eye-catching ad copy for digital advertising campaigns, ensuring the messaging aligns with marketing objectives.
Craft ad content that resonates with the target audience and adheres to the brand's tone and style.
Ad Creative:
Collaborate with writers, designers and creative teams to develop visually engaging ad creatives, including images, videos, and ad formats.
Ensure ad creative complies with platform guidelines and best practices.
Campaign Setup:
Set up and configure advertising campaigns on various digital advertising platforms such as Google Ads, Facebook Ads, and others.
Define and recommend campaign parameters, including budget, targeting, ad placements, and scheduling.
Campaign Execution:
Monitor and optimize ongoing advertising campaigns to achieve performance goals and objectives.
A/B test ad variations, analyze results, and make data-driven adjustments to improve campaign performance.
Analytics and Reporting:
Track, analyze, and report on the performance of advertising campaigns using analytics and reporting tools.
Effectively use attribution modeling and conversion metrics to demonstrate campaign performance and ROI.
Provide insights and recommendations to improve ROI and reach campaign goals.
Regularly meet with stakeholders and present findings to guide strategy and improve performance.
WHAT YOU BRING TO THE TABLE:
Bachelor's degree in Marketing, Advertising, Business, or a related field.
2 years of proven experience in digital advertising, including campaign setup and management.
Exceptional ad copywriting skills with a flair for actionable, audience-focused messaging.
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads, and others.
Strong understanding of keyword research and SEO principles.
Data-driven mindset with the ability to analyze campaign metrics and optimize for success with an open-minded approach to rapidly changing technologies.
Excellent organizational and project management skills to handle multiple campaigns.
Strong problem-solving skills and attention to detail.
Proficiency in advertising analytics and reporting tools.
WHAT YOU CAN EXPECT OF US:
Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each team member
A commitment to professional development and support of your individual growth
An opportunity to make a deep impact and fully contribute to the growth of our organization
Annual base salary in the $55,000- $65,000/ year range based on experience
Team and individual performance-based bonus up to 20% of your annual salary.
Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(k) Match, Life Insurance, Short-term and Long-Term Disability, Pet Insurance, and a completely free Employee Assistance Program
Flexible start times and ½ day Fridays during the Summer and Winter months!
U.S. Business Holdings, Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability, age, or veteran status.
Flexible work from home options available.
*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.