Springs Window Fashions
Channel Marketing Specialist
Springs Window Fashions, Middleton, Wisconsin, United States, 53562
DescriptionCompany Overview
Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide.
Our custom window treatments are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho.
Our tagline is “the Best Experience Company.” And it’s more than just a set of words—it represents the essence of who we are. As North America’s premier window covering company, we’re committed to creating the Best Experience for our associates and team members, our consumers and end users, and our channel and business partners. We are bringing new innovations to the market and have a lot to offer consumers who want to improve their home décor.
Our Department
The dealer channel marketing team at SWF is an exciting and fast-paced department that connects our brands to our vast network of independent dealers and franchises, who ultimately sell our products to consumers in the marketplace. The role of channel marketing spans many activities from strategic to tactical and those in the department regularly interact with nearly every other functional area within the organization – brand strategy, digital marketing, product management, sales, customer service and pricing. The channel marketing team has the opportunity to communicate directly with our network of dealers, touching them with email, video, social and in some cases has privilege to interact with them in person. We are growing the number of brands we support, which ensures plenty of opportunity for cross-training and growth within the department.
Mission
Responsible for coordination and implementation of marketing efforts for products and brands sold through the designer channel (i.e. dealers and franchises) with the objective of profitably growing the designer segment of our business.
Job Responsibilities
Coordinate and manage mailing to customers and internal sales force
Manage dealer co-op marketing program and credit requests
Manage dealer display shade program
Submit part creation requests (PCRs) to create new, compelling display offerings for dealers
Manage and track inventory of marketing items and collateral
Maintain and update digital resources on SharePoint website and customer facing portals
Price list management and distribution
Support channel marketing team with ad hoc projects as needed
Compile competitive information and maintain competitive comparison documents
Assist in planning for and creating collateral for tradeshows and other selling events
Compile content for field sales and customer email communications
Compile competitive information and maintain competitive comparison documents
Act as department point person for purchase order processing
RequirementsRequirements
Education and Experience
Bachelor’s degree in Business, Marketing, Communications, or related field
1-3 years of professional business experience
Knowledge, Skills, and Abilities
Must be a skilled problem solver and critical thinker
Excellent written and oral communication skills; good presentation skills
Strong working knowledge of MS office suite; PowerPoint and Excel skills
Ability to work with cross functional teams effectively and collaborate
Consistent attention to detail and quality; eye for detail
Should be a fact-based decision maker and have a good analytical, problem-solving approach with ability to analyze needs
Must be proactive and a self starter
Behavioral Competencies
Ensures Accountability
–
Holding self and others accountable to meet commitments
Drive Engagement
– Creating a climate where people are motivated to do their best to help the organization achieve its objectives
Instill Trust
– Gaining the confidence and trust of others through honesty, integrity, and authenticity
Drive Results
– Consistently achieving results, even under tough circumstances
Consumer/Customer Focus
– Building strong customer relationships and delivering on customer-centric solutions
Critical Thinking
– Making Sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
Being Resilient
– Rebounding from setbacks and adversity when facing difficult situations
Optimize Work Processes
– Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement
Springs Window Fashions has been part of the window treatments industry since 1939. Headquartered in Middleton WI, we have over 8,000 associates and 18 locations worldwide.
Our custom window treatments are available in nearly every major retailer, in thousands of designer showrooms and showcased in large commercial buildings. Our company is privately owned with products marketed across a broad portfolio of brands including Bali, Graber, SunSetter and Mecho.
Our tagline is “the Best Experience Company.” And it’s more than just a set of words—it represents the essence of who we are. As North America’s premier window covering company, we’re committed to creating the Best Experience for our associates and team members, our consumers and end users, and our channel and business partners. We are bringing new innovations to the market and have a lot to offer consumers who want to improve their home décor.
Our Department
The dealer channel marketing team at SWF is an exciting and fast-paced department that connects our brands to our vast network of independent dealers and franchises, who ultimately sell our products to consumers in the marketplace. The role of channel marketing spans many activities from strategic to tactical and those in the department regularly interact with nearly every other functional area within the organization – brand strategy, digital marketing, product management, sales, customer service and pricing. The channel marketing team has the opportunity to communicate directly with our network of dealers, touching them with email, video, social and in some cases has privilege to interact with them in person. We are growing the number of brands we support, which ensures plenty of opportunity for cross-training and growth within the department.
Mission
Responsible for coordination and implementation of marketing efforts for products and brands sold through the designer channel (i.e. dealers and franchises) with the objective of profitably growing the designer segment of our business.
Job Responsibilities
Coordinate and manage mailing to customers and internal sales force
Manage dealer co-op marketing program and credit requests
Manage dealer display shade program
Submit part creation requests (PCRs) to create new, compelling display offerings for dealers
Manage and track inventory of marketing items and collateral
Maintain and update digital resources on SharePoint website and customer facing portals
Price list management and distribution
Support channel marketing team with ad hoc projects as needed
Compile competitive information and maintain competitive comparison documents
Assist in planning for and creating collateral for tradeshows and other selling events
Compile content for field sales and customer email communications
Compile competitive information and maintain competitive comparison documents
Act as department point person for purchase order processing
RequirementsRequirements
Education and Experience
Bachelor’s degree in Business, Marketing, Communications, or related field
1-3 years of professional business experience
Knowledge, Skills, and Abilities
Must be a skilled problem solver and critical thinker
Excellent written and oral communication skills; good presentation skills
Strong working knowledge of MS office suite; PowerPoint and Excel skills
Ability to work with cross functional teams effectively and collaborate
Consistent attention to detail and quality; eye for detail
Should be a fact-based decision maker and have a good analytical, problem-solving approach with ability to analyze needs
Must be proactive and a self starter
Behavioral Competencies
Ensures Accountability
–
Holding self and others accountable to meet commitments
Drive Engagement
– Creating a climate where people are motivated to do their best to help the organization achieve its objectives
Instill Trust
– Gaining the confidence and trust of others through honesty, integrity, and authenticity
Drive Results
– Consistently achieving results, even under tough circumstances
Consumer/Customer Focus
– Building strong customer relationships and delivering on customer-centric solutions
Critical Thinking
– Making Sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
Being Resilient
– Rebounding from setbacks and adversity when facing difficult situations
Optimize Work Processes
– Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement