Random Golf Club
Head of Marketing
Random Golf Club, Austin, Texas, us, 78716
Random Golf Club’s primary mission is to build the largest and most inclusive golf club in the world. We are a media company, a consumer brand, creative agency and more. Above all of that, we are a way of thinking. We communicate that way of thinking through videos, podcasts, social media, events, merchandise and membership all centered around the game we love ... golf.
We celebrate diversity and are committed to creating an inclusive culture for our Community, both internally & externally. All are welcome.
About the RoleOur Marketing team is unlike any other. It is community-led through best-in-class brand content and in person events, allowing organic growth to be monetized through exclusive apparel, partnerships, membership and new streams of business. Reporting to the Chief Growth Officer, your mission is to optimize the member experience and conversion with all that RGC has to offer our community. Marketing touches and supports every area of our business. Therefore you'll act as a true people-first leader across the full company.Who You AreThe ideal candidate is someone who is proactive, loves and knows golf, and can instinctively speak in the RGC voice. You're equally motivated by big picture, strategic thinking as you are getting your hands in the weeds and executing. You're well versed in typical growth marketing and conversion funnels, and are ready to apply these principles to a model that is fueled by a passionate community and brand partnerships, not just paid ads and hacking.What You’ll DoDefine marketing opportunities.
Identify and understand the behavior of member segments/cohortsDevelop & execute strategies to drive member engagement and conversion while building communityCombine historical marketing metrics and current marketing trends, algorithms, and tools to identify new opportunities for growth
Set the strategy.
Develop the 3-6-12 month vision with an operational and optimization driven approachDevelop Growth Model (email, SMS, YouTube, Instagram, TikTok, e-comm, app, membership etc.), aligning with cross-company objectivesLead all campaign go to market and communication strategy, including creative strategy, channel prioritization and performance objectives
Lead.
Live the RGC values day in and day outOperate as a people-first managerGain buy in from internal key stakeholders
Specific Competencies & Qualifications8+ years marketing experience, 3+ years leading a teamExperience working in DTC organic and digital/social marketingHands-on leader & operator well versed in finding creative ways to make an impactAbility to work in a fast-paced, multifaceted environment, managing key stakeholders and prioritize appropriatelyExperience in content creation strategy and social media analyticsCreative mindset with ability to bring GTM campaigns from ideation through executionProcess driven, detail and action orientedA passion for and deep knowledge of golf with an entrepreneurial spirit
We celebrate diversity and are committed to creating an inclusive culture for our Community, both internally & externally. All are welcome.
About the RoleOur Marketing team is unlike any other. It is community-led through best-in-class brand content and in person events, allowing organic growth to be monetized through exclusive apparel, partnerships, membership and new streams of business. Reporting to the Chief Growth Officer, your mission is to optimize the member experience and conversion with all that RGC has to offer our community. Marketing touches and supports every area of our business. Therefore you'll act as a true people-first leader across the full company.Who You AreThe ideal candidate is someone who is proactive, loves and knows golf, and can instinctively speak in the RGC voice. You're equally motivated by big picture, strategic thinking as you are getting your hands in the weeds and executing. You're well versed in typical growth marketing and conversion funnels, and are ready to apply these principles to a model that is fueled by a passionate community and brand partnerships, not just paid ads and hacking.What You’ll DoDefine marketing opportunities.
Identify and understand the behavior of member segments/cohortsDevelop & execute strategies to drive member engagement and conversion while building communityCombine historical marketing metrics and current marketing trends, algorithms, and tools to identify new opportunities for growth
Set the strategy.
Develop the 3-6-12 month vision with an operational and optimization driven approachDevelop Growth Model (email, SMS, YouTube, Instagram, TikTok, e-comm, app, membership etc.), aligning with cross-company objectivesLead all campaign go to market and communication strategy, including creative strategy, channel prioritization and performance objectives
Lead.
Live the RGC values day in and day outOperate as a people-first managerGain buy in from internal key stakeholders
Specific Competencies & Qualifications8+ years marketing experience, 3+ years leading a teamExperience working in DTC organic and digital/social marketingHands-on leader & operator well versed in finding creative ways to make an impactAbility to work in a fast-paced, multifaceted environment, managing key stakeholders and prioritize appropriatelyExperience in content creation strategy and social media analyticsCreative mindset with ability to bring GTM campaigns from ideation through executionProcess driven, detail and action orientedA passion for and deep knowledge of golf with an entrepreneurial spirit