HORIBA Group
Marketing Communications Manager
HORIBA Group, Piscataway, New Jersey, us, 08854
The HORIBA Groupof worldwide companies provides an extensive array of instruments and systemsfor applications ranging from automotive R&D, process and environmentalmonitoring, in-vitro medical diagnostics, semiconductor manufacturing andmetrology, to a broad range of scientific R&D and QC measurements.Proven quality and trustworthy performance have established widespreadconfidence in the HORIBA Brand.
Inspired by ourunique motto, “JOY and FUN,” we focus on social responsibilities by buildingstate-of-the-art products for scientific advancement; especially for protectinghealth, safety, and the environment. “HORIBARIANs,” the HORIBA employeesall over the world, look forward to working with additional creative andentrepreneurial self-starters. To learn more about our unique culture, visitour culture page.
ESSENTIAL FUNCTIONS:
Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote new products, technologies, and marketsUse data analytics to create targeted MarCom campaigns with the intent to create incremental revenues.Monitor and implement changes for SEO and Google AdWordsWork with Product and Market managers, on the development and maintenance of marketing communications plans including messaging and creative communication channelsAct as the main point of contact for all marketing product owners in the execution of promotionsManage outside marketing agencies and consultants; define business objectives and leverage these opportunities to deliver additional sales and new leadsDevelop the yearly Marcom calendar for all product lines and market fieldsEvolve MarCom toolkit and process to be more efficient, drive greater action and better leverage technologyIssue different type of Marcom reports like leads by source, campaign return, opportunity creation and othersDevelop and monitor annual Marcom budget
JOB RELATIONSHIPS:
Interfaces with management, field sales, prospects, customers, manufacturing, customer service and sales administration team and other global offices.
DECISION-MAKING AND PROBLEM-SOLVING:
Ability to analyze and interpret analytic reports, create reports and make recommendations for continuous improvement. Consulting product managers, applications scientists, and sales to develop the appropriate content for marketing campaigns.
QUALIFICATIONS AND REQUIREMENTS
Five plus year experience working in Marketing Communication field
Superior working knowledge of software packages such as: Salesforce, ServiceMax, Pardot and premium SEO software: BrightEdge or Conductor.
Working knowledge of Google AdWords and Google Analytics
Proficient in MS Office 365 (Word, Power Point & Excel)
Professional, dynamic presence and the ability to communicate with people at all levels
Excellent written and verbal skills
Strong interpersonal, oral and written communication skills
Attention to detail
Excellent time management skills, ability to multi-task
Works well in a team and independently
Negotiation skills
Technical aptitude in the scientific instrument industry
Education and / or experience
Minimum Bachelor’s degree, MBA preferred, from a college or university. Life Sciences experiences preferred. Five plus years working with Analytical Instruments, Spectroscopy preferred.
CompensationPackage:
HORIBA Instruments offers acompetitive compensation package that includes a 401(k) plan with match;employee group dental, vision, life, and disability (short and long-term) paidfor by the company; medical insurance, family dental and vision insurance, andsupplemental life insurance available with reasonable employee contributions;employee assistance program; paid holidays, vacation, and sick time; flexiblespending accounts; and educational reimbursement and commuter benefit programs.
If you are an individualwith a disability and need an accommodation during the application/hiringprocess, please call (732)494-8660 for assistance. HORIBA will providereasonable accommodations, upon request, to support individuals withdisabilities to be able to participate in the hiring process. HORIBA iscommitted to making our workplace accessible for individuals with disabilities.
EEO/AffirmativeAction/Veteran Status/Disabilities.
Inspired by ourunique motto, “JOY and FUN,” we focus on social responsibilities by buildingstate-of-the-art products for scientific advancement; especially for protectinghealth, safety, and the environment. “HORIBARIANs,” the HORIBA employeesall over the world, look forward to working with additional creative andentrepreneurial self-starters. To learn more about our unique culture, visitour culture page.
ESSENTIAL FUNCTIONS:
Develop, execute, measure and optimize integrated marketing communications plans and tactics to effectively promote new products, technologies, and marketsUse data analytics to create targeted MarCom campaigns with the intent to create incremental revenues.Monitor and implement changes for SEO and Google AdWordsWork with Product and Market managers, on the development and maintenance of marketing communications plans including messaging and creative communication channelsAct as the main point of contact for all marketing product owners in the execution of promotionsManage outside marketing agencies and consultants; define business objectives and leverage these opportunities to deliver additional sales and new leadsDevelop the yearly Marcom calendar for all product lines and market fieldsEvolve MarCom toolkit and process to be more efficient, drive greater action and better leverage technologyIssue different type of Marcom reports like leads by source, campaign return, opportunity creation and othersDevelop and monitor annual Marcom budget
JOB RELATIONSHIPS:
Interfaces with management, field sales, prospects, customers, manufacturing, customer service and sales administration team and other global offices.
DECISION-MAKING AND PROBLEM-SOLVING:
Ability to analyze and interpret analytic reports, create reports and make recommendations for continuous improvement. Consulting product managers, applications scientists, and sales to develop the appropriate content for marketing campaigns.
QUALIFICATIONS AND REQUIREMENTS
Five plus year experience working in Marketing Communication field
Superior working knowledge of software packages such as: Salesforce, ServiceMax, Pardot and premium SEO software: BrightEdge or Conductor.
Working knowledge of Google AdWords and Google Analytics
Proficient in MS Office 365 (Word, Power Point & Excel)
Professional, dynamic presence and the ability to communicate with people at all levels
Excellent written and verbal skills
Strong interpersonal, oral and written communication skills
Attention to detail
Excellent time management skills, ability to multi-task
Works well in a team and independently
Negotiation skills
Technical aptitude in the scientific instrument industry
Education and / or experience
Minimum Bachelor’s degree, MBA preferred, from a college or university. Life Sciences experiences preferred. Five plus years working with Analytical Instruments, Spectroscopy preferred.
CompensationPackage:
HORIBA Instruments offers acompetitive compensation package that includes a 401(k) plan with match;employee group dental, vision, life, and disability (short and long-term) paidfor by the company; medical insurance, family dental and vision insurance, andsupplemental life insurance available with reasonable employee contributions;employee assistance program; paid holidays, vacation, and sick time; flexiblespending accounts; and educational reimbursement and commuter benefit programs.
If you are an individualwith a disability and need an accommodation during the application/hiringprocess, please call (732)494-8660 for assistance. HORIBA will providereasonable accommodations, upon request, to support individuals withdisabilities to be able to participate in the hiring process. HORIBA iscommitted to making our workplace accessible for individuals with disabilities.
EEO/AffirmativeAction/Veteran Status/Disabilities.