Cultural Experiences Abroad Inc
Digital Marketing Coordinator
Cultural Experiences Abroad Inc, Phoenix, Arizona, United States, 85003
Who We Are:
At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way.
A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:
The Digital Marketing Coordinator (DMC) is responsible for optimizing website and digital content for Search Engine Optimization (SEO). This includes analyzing SEO data and staying up to date on SEO trends and best practices. Additionally, the role involves developing a consistent content calendar, driving new web initiatives, implementing updates, and enhancing affiliate marketing. The DMC would also be managing CEA CAPA’s Content Management System (CMS), Sitefinity, by overseeing the CEA CAPA Content Creator Program and collaborates on cross-functional digital projects and promotions.
What You’ll Do:Optimize website for SEO to increase organic traffic and engagement. Conduct competitive analysis and keyword research, develop link strategy, and ensure proper SEO implementation such as meta descriptions, headers, etc.Identify and implement new web enhancements to boost overall user experience and search engine visibility and rankings based on data and analytics.Implement web updates and improvements including content and structure aligned to the brand’s visual identity and messaging.Manage SEO & paid directory vendor relationships to optimize digital results and monitor ROI.Analyze and report paid directory performance and ROI, making data-driven decisions to improve directory listings, rankings, and overall brand presence (e.g. Go Overseas, Go Abroad, etc.).Work closely with the Digital Marketing Manager and marketing team to align digital marketing efforts with broader marketing initiatives and campaigns (e.g. ecommerce, email/sms, paid search).Provide training, support, and management of our student Content Creator blogger program.Starting Salary:
$50,000
What Makes a Great Candidate:
Past experience in marketing, communications, or related field preferredKnowledge in SEO, digital marketing, or a related field.Proficiency in using SEO tools and reporting (e.g., Google Analytics, SEMrush) and content management systems (e.g., Sitefinity, WordPress).Proficient in Microsoft Office (MS): Word, Excel, and OutlookAbility to respect confidentiality and ethical boundaries regarding student privacy.Core Skills
Excellent organizational and project management skills, with the ability to prioritize tasks and meet deadlines.Solid understanding of CMS platforms, SEO principles, web best practices and digital marketing trendsThis is a full-time position. The standard work schedule is Monday-Friday 8 a.m. to 5 p.m. Overtime may be available and should be approved by the manager.
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Why You’ll Love CEA CAPA:
Health & Wellness Benefits – in office Fresh Fruit Wednesdays, Wellness room, ergonomic options & more!Up to 8 hours of paid volunteer time in addition to PTOHealthy snacks and a coffee bar provided in office12 paid holidaysOpportunities for employee growthBenefits coverage for domestic partnersPet insurance availableEmployee discounts at 35+ vendors including Apple, T Mobile, Walt Disney World, Hello Fresh & more!
Our commitment to diversity, equity, and inclusion means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.
At CEA CAPA, we believe that studying and interning abroad is a transformative experience that goes beyond academics. By immersing oneself in a new culture and community, students gain valuable skills and perspectives that can shape their future. That's why we're committed to providing unparalleled academic, professional, and cultural experiences abroad, with a focus on student support every step of the way.
A sense of belonging is fundamental to the mission, structure, and operations of CEA CAPA. We strive to provide a work environment that celebrates difference and is free of implicit and explicit bias. We seek to hire employees representing diversity in all forms and work to support all employees to achieve at the highest level. Employment is based on a person’s professional qualifications and competence.
Your Role:
The Digital Marketing Coordinator (DMC) is responsible for optimizing website and digital content for Search Engine Optimization (SEO). This includes analyzing SEO data and staying up to date on SEO trends and best practices. Additionally, the role involves developing a consistent content calendar, driving new web initiatives, implementing updates, and enhancing affiliate marketing. The DMC would also be managing CEA CAPA’s Content Management System (CMS), Sitefinity, by overseeing the CEA CAPA Content Creator Program and collaborates on cross-functional digital projects and promotions.
What You’ll Do:Optimize website for SEO to increase organic traffic and engagement. Conduct competitive analysis and keyword research, develop link strategy, and ensure proper SEO implementation such as meta descriptions, headers, etc.Identify and implement new web enhancements to boost overall user experience and search engine visibility and rankings based on data and analytics.Implement web updates and improvements including content and structure aligned to the brand’s visual identity and messaging.Manage SEO & paid directory vendor relationships to optimize digital results and monitor ROI.Analyze and report paid directory performance and ROI, making data-driven decisions to improve directory listings, rankings, and overall brand presence (e.g. Go Overseas, Go Abroad, etc.).Work closely with the Digital Marketing Manager and marketing team to align digital marketing efforts with broader marketing initiatives and campaigns (e.g. ecommerce, email/sms, paid search).Provide training, support, and management of our student Content Creator blogger program.Starting Salary:
$50,000
What Makes a Great Candidate:
Past experience in marketing, communications, or related field preferredKnowledge in SEO, digital marketing, or a related field.Proficiency in using SEO tools and reporting (e.g., Google Analytics, SEMrush) and content management systems (e.g., Sitefinity, WordPress).Proficient in Microsoft Office (MS): Word, Excel, and OutlookAbility to respect confidentiality and ethical boundaries regarding student privacy.Core Skills
Excellent organizational and project management skills, with the ability to prioritize tasks and meet deadlines.Solid understanding of CMS platforms, SEO principles, web best practices and digital marketing trendsThis is a full-time position. The standard work schedule is Monday-Friday 8 a.m. to 5 p.m. Overtime may be available and should be approved by the manager.
We believe great talent comes in many forms and that there is no one size fits all in hiring. If you feel you may be a great fit for this role but do not check all of the boxes, we encourage you to apply and show us why you're the right candidate for this position.
Why You’ll Love CEA CAPA:
Health & Wellness Benefits – in office Fresh Fruit Wednesdays, Wellness room, ergonomic options & more!Up to 8 hours of paid volunteer time in addition to PTOHealthy snacks and a coffee bar provided in office12 paid holidaysOpportunities for employee growthBenefits coverage for domestic partnersPet insurance availableEmployee discounts at 35+ vendors including Apple, T Mobile, Walt Disney World, Hello Fresh & more!
Our commitment to diversity, equity, and inclusion means we welcome individuals of all abilities, ages, citizenships, educations, ethnicities, family statuses, gender identities, genders, genetic information, languages, marital status, military experiences, political views, pregnancy, races, religions, sexes, sexual orientations, socioeconomic statuses, and work experiences and therefore we encourage applicants from diverse lived experiences to apply.