PCNA
Marketing Product Manager - Decoration & Services - Hybrid
PCNA, New Kensington, Pennsylvania, us, 15069
Who are we?
Polyconcept North America (PCNA) is the industry’s biggest and most diverse offering of promotional products and decoration services. Our employees are spread across six locations.
What we offer you
Full healthcare and benefits! The health and wellness of our employees is important to us, that’s why we offer benefits including medical, vision, dental, short-term disability, and more!Flexible scheduling401k MatchingGenerous Paid Time Off and HolidaysPCNA Cares Share Fund – donating to teammates in times of needWhy you will make it your career
We invest heavily in modernization, operating more efficiently with cutting edge digital technologyWe value our employee’s contributions in a collaborative and inclusive work environmentOur culture encourages listening, understanding and a sense of empathy makes PCNA strongerAs the industry leader for environmental responsibility, sustainability is the key to every decision we makeOur Values
Delight Customers: Treat our customers the way you’d like to be treated.
Work Smart: Time is valuable. Focus on the things that can have the biggest impact on our business and customers. Be inquisitive and innovative
Think Team: Work together to get the job done. Be inclusive and collaborative.
Own It: Be accountable. Embrace challenges as opportunities, roll up your sleeves and make it happen.
Say It Like It Is: Be candid, honest and respectful. Offer constructive insights and welcome other’s input.
Our Businesses
Leed’s is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech. Bullet is a leading supplier of low-price promotional products, offering deep inventory, reliable service and 24-hour turnaround. Trimark, a member of PCNA, is a leading developer and manufacturer of logo'd apparel for the Canadian and U.S. promotional industries. Trimark sells logo'd apparel across 6 different categories; Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories, including Headwear. At JournalBooks, we believe in creative minds working together to create something truly unique in journals and planners. ETS has always sought to provide the very best in service, product selection, printing capabilities and competitive pricing, focused on drinkware, ETS offers a broad range of high quality drinkware categories. Spoke’s print-on-demand solutions and premium product assortment are standing by to help expand your inventory and fulfill your event and gifting needs!
JOB SUMMARY:
The role of Product Marketing Manager – Decoration & Services develops and executes marketing strategies, campaigns and offerings related to decoration and ancillary services. This role is responsible for the development and maintenance of policies and pricing to ensure PCNA remains competitive in the market. This individual also builds and maintains marketing’s relationship with key stakeholders including product development, finance, engineering, operations, sales, customer service, and executives. Responsibilities include decoration and services product offerings as well as go to market planning and execution to drive aggressive sales growth leveraging our competitive advantage.
FUNDAMENTAL DUTIES:
Lead marketing activities (i.e. strategy, product definition, business cases, launches & marketing campaigns) around service offerings (e.g. Perfectly Packaged, SureShip), decoration services (e.g. digital printing, laser), samples, and ancillary revenue (e.g. run charges, set up) to drive PCNA revenueDevelop, execute and optimize end-to-end strategic campaigns, including promotions and spec samples, to drive demand for PCNA decoration offerings and ancillary servicesCreate business cases to evaluate ROI and define potential offerings and promotionsCollaborate with omnichannel team to optimize campaign components for each channel including digital, display, email, social, print, and organic SEOAnalyze campaign data, provide actionable insights to executive teams, and leverage learnings to guide future planningDevelop a keen understanding of production, fulfillment, and decoration processes and challenges to develop campaigns that drive conversionEnsure new services are launched with proper support, including proactive tools to support the sales team go-to-marketManage marketing asset updates to ensure messaging freshness and accuracyWork with Market Research Analyst to gain customer insights, needs and perception and recommend performance and campaign improvementsSKILLS AND KNOWLEDGE:
Ability to develop business cases and ROI analysis to evaluate and substantiate product features or offeringsExperience developing marketing strategies that align with business objectives, including value proposition definition, target audience identification, positioning and messagingProficiency in defining and promoting product features, benefits or offerings, and unique selling points that speak to customer needs and drive sales growthProven track record in planning, executing and optimizing marketing campaigns across various channels to effectively reach and engage target audiencesAbility to handle multiple projects and priorities in a fast-paced environment; deadline-drivenPeople management preferred; ability to collaborate cross functionally to lead, coach, and delegate requiredExceptional attention to detail, with strong organizational skillsStrong analytical skills to interpret campaign data, derive actionable insights and make data-driven decisions to optimize marketing strategies and tacticsCustomer-centric mindset with a deep curiosity and/or understanding of customer needs, preferences, and behaviorsFamiliarity with marketing automation platforms, CRM systems, and analytics tools to streamline effective marketing processes and track performance metrics.MINIMUM QUALIFICATIONS REQUIRED:
BS/BA in Marketing, Product Management, Business, or related field7+ years of marketing experience with a strong focus on marketing strategy and/or product ownershipExperience in the promotional products or printing industry a plusStrong skillset in Microsoft Office products, especially Excel and PowerpointStrong verbal, written communication, negotiation, and presentation skillsExperience developing marketing strategies that align with business objectives, including value proposition definition, target audience identification, positioning, and messaging
Together we inspire pride
We want our team members to be proud of the essential work they do, our commitment to the sustainability, and the overall customer experience. We are a culture that will invest heavily in our people, our company and in state-of-the-art technology to be at the forefront of innovation.
PCNA is an equal opportunity employer. PCNA provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any characteristic applicable under state, federal and local laws.
Polyconcept North America (PCNA) is the industry’s biggest and most diverse offering of promotional products and decoration services. Our employees are spread across six locations.
What we offer you
Full healthcare and benefits! The health and wellness of our employees is important to us, that’s why we offer benefits including medical, vision, dental, short-term disability, and more!Flexible scheduling401k MatchingGenerous Paid Time Off and HolidaysPCNA Cares Share Fund – donating to teammates in times of needWhy you will make it your career
We invest heavily in modernization, operating more efficiently with cutting edge digital technologyWe value our employee’s contributions in a collaborative and inclusive work environmentOur culture encourages listening, understanding and a sense of empathy makes PCNA strongerAs the industry leader for environmental responsibility, sustainability is the key to every decision we makeOur Values
Delight Customers: Treat our customers the way you’d like to be treated.
Work Smart: Time is valuable. Focus on the things that can have the biggest impact on our business and customers. Be inquisitive and innovative
Think Team: Work together to get the job done. Be inclusive and collaborative.
Own It: Be accountable. Embrace challenges as opportunities, roll up your sleeves and make it happen.
Say It Like It Is: Be candid, honest and respectful. Offer constructive insights and welcome other’s input.
Our Businesses
Leed’s is the premier supplier of high-quality promotional products, with goods ranging from pens and drinkware to bags and mobile tech. Bullet is a leading supplier of low-price promotional products, offering deep inventory, reliable service and 24-hour turnaround. Trimark, a member of PCNA, is a leading developer and manufacturer of logo'd apparel for the Canadian and U.S. promotional industries. Trimark sells logo'd apparel across 6 different categories; Polos, T-Shirts and Tops, Woven Shirts, Knits and Fleece, Jackets, and Accessories, including Headwear. At JournalBooks, we believe in creative minds working together to create something truly unique in journals and planners. ETS has always sought to provide the very best in service, product selection, printing capabilities and competitive pricing, focused on drinkware, ETS offers a broad range of high quality drinkware categories. Spoke’s print-on-demand solutions and premium product assortment are standing by to help expand your inventory and fulfill your event and gifting needs!
JOB SUMMARY:
The role of Product Marketing Manager – Decoration & Services develops and executes marketing strategies, campaigns and offerings related to decoration and ancillary services. This role is responsible for the development and maintenance of policies and pricing to ensure PCNA remains competitive in the market. This individual also builds and maintains marketing’s relationship with key stakeholders including product development, finance, engineering, operations, sales, customer service, and executives. Responsibilities include decoration and services product offerings as well as go to market planning and execution to drive aggressive sales growth leveraging our competitive advantage.
FUNDAMENTAL DUTIES:
Lead marketing activities (i.e. strategy, product definition, business cases, launches & marketing campaigns) around service offerings (e.g. Perfectly Packaged, SureShip), decoration services (e.g. digital printing, laser), samples, and ancillary revenue (e.g. run charges, set up) to drive PCNA revenueDevelop, execute and optimize end-to-end strategic campaigns, including promotions and spec samples, to drive demand for PCNA decoration offerings and ancillary servicesCreate business cases to evaluate ROI and define potential offerings and promotionsCollaborate with omnichannel team to optimize campaign components for each channel including digital, display, email, social, print, and organic SEOAnalyze campaign data, provide actionable insights to executive teams, and leverage learnings to guide future planningDevelop a keen understanding of production, fulfillment, and decoration processes and challenges to develop campaigns that drive conversionEnsure new services are launched with proper support, including proactive tools to support the sales team go-to-marketManage marketing asset updates to ensure messaging freshness and accuracyWork with Market Research Analyst to gain customer insights, needs and perception and recommend performance and campaign improvementsSKILLS AND KNOWLEDGE:
Ability to develop business cases and ROI analysis to evaluate and substantiate product features or offeringsExperience developing marketing strategies that align with business objectives, including value proposition definition, target audience identification, positioning and messagingProficiency in defining and promoting product features, benefits or offerings, and unique selling points that speak to customer needs and drive sales growthProven track record in planning, executing and optimizing marketing campaigns across various channels to effectively reach and engage target audiencesAbility to handle multiple projects and priorities in a fast-paced environment; deadline-drivenPeople management preferred; ability to collaborate cross functionally to lead, coach, and delegate requiredExceptional attention to detail, with strong organizational skillsStrong analytical skills to interpret campaign data, derive actionable insights and make data-driven decisions to optimize marketing strategies and tacticsCustomer-centric mindset with a deep curiosity and/or understanding of customer needs, preferences, and behaviorsFamiliarity with marketing automation platforms, CRM systems, and analytics tools to streamline effective marketing processes and track performance metrics.MINIMUM QUALIFICATIONS REQUIRED:
BS/BA in Marketing, Product Management, Business, or related field7+ years of marketing experience with a strong focus on marketing strategy and/or product ownershipExperience in the promotional products or printing industry a plusStrong skillset in Microsoft Office products, especially Excel and PowerpointStrong verbal, written communication, negotiation, and presentation skillsExperience developing marketing strategies that align with business objectives, including value proposition definition, target audience identification, positioning, and messaging
Together we inspire pride
We want our team members to be proud of the essential work they do, our commitment to the sustainability, and the overall customer experience. We are a culture that will invest heavily in our people, our company and in state-of-the-art technology to be at the forefront of innovation.
PCNA is an equal opportunity employer. PCNA provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics, or any characteristic applicable under state, federal and local laws.