Jazwares
Associate Marketing Manager - Direct to Consumer
Jazwares, Fort Lauderdale, Florida, us, 33336
As the Associate Marketing Manager in our Direct to Consumer division, you will have the opportunity to shape paid media strategies and manage channel programs that drive new customer acquisition and improve customer retention for Jazwares featuring brands, such as Squishmallows, Hello Kitty, Pokémon, Star Wars Micro Galaxy Squadron and more. Entrepreneurial in feel but with the resources of an enterprise-level company, in this role you will execute insights-driven marketing campaigns to drive DTC sales. You will work with other cross-functional teams (agencies, Brand, E-commerce), as well as with partners, like Klaviyo and Attentive, to test and drive new marketing tactics.
What you will do:
In partnership with the Sr. Marketing Director, guide marketing campaigns development process (digital & direct) and help develop core marketing campaign strategies. Assist in the creation of marketing briefs and presentation materials.Coordinate creative and media agency deliverables with Sr. Marketing Director.Work closely with the Social Team to engage with fans and ideate and create content for platforms like TikTok and Instagram.Collaborate on planning and development of brand assets and other marketing collateral for digital marketing campaigns, social media, and more.As guided by the Sr. Marketing Director, manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algo tests.Develop project timelines, and track projects /escalate blockers, as needed.Manage final creative asset uploads and cross-functional routing.Liaise with Finance and Legal on invoice processing and project sign offs. Document and follow up on invoices and maintain the invoice and MAF tracker.Ensure budgets reflect the amounts billed and paid.Maintain a comprehensive understanding of the DTC landscape; analyze key competitors to provide insights and drive competitive advantages.Provide Marketing Research support. Responsibilities include constantly reviewing industry trends, pop culture and entertainment happenings, sales data, and consumer behaviors. Report findings in applicable meetings and apply them to campaign strategies.Manages People:No
Working Conditions:
Environment:OfficeExtreme Exposures:NoneSchedule:Regular officePhysical Requirements:Light; Lifting up to 10 lbsMust be able to sit at a desk for long periods of time
Travel Required: None to some limited national travelWhat we are looking for:
High school diploma or equivalent required, Bachelor's degree in marketing or relevant field preferred.2-5 years of digital marketing, or product brand management experience.Experience in a Consumer Packaged Goods company.Experience working with DTC businesses, in retail or CPG, particularly in the toys/ baby/ child industry.Proficiency in Microsoft Office (Outlook, Word, Excel, and PowerPoint).Proficiency in Google G Suite (Gmail, Drive, Docs, Sheets, and Slides).Knowledge of email platforms, such as Klaviyo, Mailchimp, etc.Knowledge of SMS platforms, such as Attentive.Expertise with reporting visualization tools like Tableau, Cognos, etc.Direct, hands-on experience managing media buying, optimization (Paid Search, Google Shopping), and strategic planning either at an agency or in-house.Outstanding ability to think creatively, and identify and resolve problems.Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.Demonstrate curiosity, a growth mindset, and a can-do attitude.Strong communication, interpersonal, and critical thinking skills and the ability to connect with senior partners.Strong written and verbal communication skills across business and technical audiences.Demonstrated ability to organize workload, multitask, think analytically, solve technical problems, and establish relationships across business team members.Must be a self-starter showing a high level of initiative. Positive “can-do” attitude.Ability to work well in a team environment sharing ideas, workflow, technologies, and processes.Preferred Qualifications:
Familiarity with metrics such as impressions, ROAS, CPA, CPC, CVR, and CAC.Highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics-driven performance marketing.Experience with understanding and leveraging data sources, such as Google Ads, Google Analytics, point of sale data, and web commerce analytics (e.g. Shopify, WooCommerce).Knowledge of paid media buying platforms, such as Google Ads.Social media management experience (an understanding of platforms, such as Instagram, TikTok, etc.)
What we offer:
At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction.
Base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for annual performance incentives may apply. Jazwares is a multi-state employer, salary range may not apply to other states.
Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation, and sick leave. Through Jazwares Cares, you have the opportunity to volunteer for up to 16 hours a year on community service projects.
Working at Jazwares:
At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.Humility:
We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.Passion:
Our conviction and enthusiasm show in our products, relationships, and commitment to our community.Collaboration:
We share one vision worldwide, constantly striving to improve and innovate together.
Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and let's shape the future of play together!
JAZWARES is an equal opportunity employer and does not discriminate in employment based on race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law.
#LI-KL1 #LI-HYBRID #LI-ONSITE
What you will do:
In partnership with the Sr. Marketing Director, guide marketing campaigns development process (digital & direct) and help develop core marketing campaign strategies. Assist in the creation of marketing briefs and presentation materials.Coordinate creative and media agency deliverables with Sr. Marketing Director.Work closely with the Social Team to engage with fans and ideate and create content for platforms like TikTok and Instagram.Collaborate on planning and development of brand assets and other marketing collateral for digital marketing campaigns, social media, and more.As guided by the Sr. Marketing Director, manage an experimentation roadmap to optimize performance including A/B creative tests, incrementality tests, and bidding algo tests.Develop project timelines, and track projects /escalate blockers, as needed.Manage final creative asset uploads and cross-functional routing.Liaise with Finance and Legal on invoice processing and project sign offs. Document and follow up on invoices and maintain the invoice and MAF tracker.Ensure budgets reflect the amounts billed and paid.Maintain a comprehensive understanding of the DTC landscape; analyze key competitors to provide insights and drive competitive advantages.Provide Marketing Research support. Responsibilities include constantly reviewing industry trends, pop culture and entertainment happenings, sales data, and consumer behaviors. Report findings in applicable meetings and apply them to campaign strategies.Manages People:No
Working Conditions:
Environment:OfficeExtreme Exposures:NoneSchedule:Regular officePhysical Requirements:Light; Lifting up to 10 lbsMust be able to sit at a desk for long periods of time
Travel Required: None to some limited national travelWhat we are looking for:
High school diploma or equivalent required, Bachelor's degree in marketing or relevant field preferred.2-5 years of digital marketing, or product brand management experience.Experience in a Consumer Packaged Goods company.Experience working with DTC businesses, in retail or CPG, particularly in the toys/ baby/ child industry.Proficiency in Microsoft Office (Outlook, Word, Excel, and PowerPoint).Proficiency in Google G Suite (Gmail, Drive, Docs, Sheets, and Slides).Knowledge of email platforms, such as Klaviyo, Mailchimp, etc.Knowledge of SMS platforms, such as Attentive.Expertise with reporting visualization tools like Tableau, Cognos, etc.Direct, hands-on experience managing media buying, optimization (Paid Search, Google Shopping), and strategic planning either at an agency or in-house.Outstanding ability to think creatively, and identify and resolve problems.Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.Demonstrate curiosity, a growth mindset, and a can-do attitude.Strong communication, interpersonal, and critical thinking skills and the ability to connect with senior partners.Strong written and verbal communication skills across business and technical audiences.Demonstrated ability to organize workload, multitask, think analytically, solve technical problems, and establish relationships across business team members.Must be a self-starter showing a high level of initiative. Positive “can-do” attitude.Ability to work well in a team environment sharing ideas, workflow, technologies, and processes.Preferred Qualifications:
Familiarity with metrics such as impressions, ROAS, CPA, CPC, CVR, and CAC.Highly proficient in Excel/Google Sheets, as well as a strong grasp of A/B testing, and metrics-driven performance marketing.Experience with understanding and leveraging data sources, such as Google Ads, Google Analytics, point of sale data, and web commerce analytics (e.g. Shopify, WooCommerce).Knowledge of paid media buying platforms, such as Google Ads.Social media management experience (an understanding of platforms, such as Instagram, TikTok, etc.)
What we offer:
At Jazwares, we believe in providing our employees with comprehensive and competitive benefits that support their well-being and overall satisfaction.
Base salary may vary based on experience, role tenure, performance, industry, and location. Eligibility for annual performance incentives may apply. Jazwares is a multi-state employer, salary range may not apply to other states.
Our benefits package includes basic medical insurance that is 100% company-paid for employees and their children, employee basic life and AD&D insurance, a 401(K) retirement program with Jazwares matching up to 4% of pretax or post-tax deferrals, short and long-term disability, and tuition reimbursement.
Our work environment provides a flexible work schedule that includes a Monday through Thursday on-site, with an optional WFH on Fridays, up to 20 workdays fully remote each year, and Time Off for vacation, and sick leave. Through Jazwares Cares, you have the opportunity to volunteer for up to 16 hours a year on community service projects.
Working at Jazwares:
At Jazwares, we believe an innovative idea can come from anywhere, and anyone. Through our three pillars, we foster innovation and encourage creativity in every area of our business.Humility:
We recognize the value in others and treat everyone with respect. Our strength lies in our people and talent.Passion:
Our conviction and enthusiasm show in our products, relationships, and commitment to our community.Collaboration:
We share one vision worldwide, constantly striving to improve and innovate together.
Don't miss out on this extraordinary opportunity to be part of the fastest-growing toy company in the industry. Connect with us today and let's shape the future of play together!
JAZWARES is an equal opportunity employer and does not discriminate in employment based on race, color, sex, religion, national or ethnic origin, citizenship status, ancestry, disability, age, military status, marital status, sexual orientation, or any other characteristic protected by law.
#LI-KL1 #LI-HYBRID #LI-ONSITE