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Bloom Recruiting

Product Marketing Manager

Bloom Recruiting, New York, New York, us, 10261


This is a hybrid opportunity that requires 3x a week in office in Midtown Manhattan. Unfortunately not open to less than 3x in person and the company is unable to do visa sponsorships or green card processing at this time Key Responsibilities Positioning: Create sharp, bold and differentiated positioning with a clear understanding of the target customer and the core capabilities of the offering. PMM Leadership: Plan, implement, and manage our overall product marketing strategy and associated product and service offerings. Market and Competitive Intelligence: Be the expert on target buyers, market trends, and competitive offerings across the cybersecurity landscape and how this intersects with our offerings. Use this to drive differentiation and influence overall planning. Content Creation: Work with our existing content team to create content including collateral, thought leadership assets and solution presentations, website content, videos, blogs, articles and more to execute communication strategies and accelerate the buyer's journey. Sales Enablement: Develop succinct and effective sales assets/training materials (training, FAQs, etc.), making it easy for non-technical sales/BDRs to understand our complete suite of services. Trusted Evangelist: Serve as an evangelist for our products through thought leadership and blogging, social media, and public speaking. Partner closely with campaigns, sales, and pre-sales solution engineering to drive cross-functional alignment on programs to drive pipeline. Requirements: ? 3 years of cybersecurity product marketing experience specifically in security, MSSP, and/or MDR technology. ? Bachelors degree in an applicable field ? Strong written and verbal communication skills with the ability to present in front of executives, vendors, partners, and customers ? Ability to translate complex services/technology into simple, compelling messages and narratives that resonate with prospects, customers, partners and sales team ? Excellent people and management skills to interact with cross-functional teams, partners and other third parties ? Consistent track record in defining/driving project execution with minimal guidance and performing well in a fast-paced environment ? Proven track record of execution on product launches, initiatives/programs ? Strong business acumen and technical background