Boot Camp Marketing Lead

Position: Boot Camp LeadPosition Type: Full TimeLocation: Detroit, MI or remote available depending on candidateHigh Level:The Boot Camp Lead is responsible for managing Benzinga's monthly Boot Camp event series from start to finish. This role is responsible for planning and executing marketing strategies to maximize event attendance to increase ticket revenue MoM. The ideal person for this role will take full ownership of the Boot Camp series and build upon the existing brand to improve the overall experience for attendees. This role also tackles logistics by defining themes, coordinating speakers, and designing each event schedule to provide ample opportunities for sponsorship and partnership deals.Investing experience and a passion for the stock market are important for this role.Work Schedule:Full TimeWhat you'll be doing:Manage all speaker relations for the Boot Camp eventsAsking big name speakers to speak at Benzinga events on a small budgetGuiding content strategy to create a buzz about the conferenceWrite revenue-driving market copy for Boot Camp eventsDesign conversion-focused advertising campaigns to drive awareness and registrationManage the website and all marketing campaigns for the Boot Camp eventsDraw impactful conclusions and alter marketing tactics by actively monitoring campaigns and taking the lead on tracking metricsBuild campaigns and digital funnels that drive attendance for events and generate sponsorship leads for Events SalesAssisting the events team in creating unique on-site experiences and "wow" factorsAssisting the events team on day-of logisticsHelp build the agenda for the Boot CampsOther duties as needed or requiredStuff you need to get this gig:Required:Bachelor's Degree in Marketing/related field or equivalent work experience.Minimum 3 years proven working experience in digital marketing.Strong written and verbal communication skills.High level of organization and attention to detail.Comfort with multi-tasking in a deadline-driven environment.Solid knowledge of website and marketing analytics tools.Working knowledge of ad serving tools.Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.Preferred:Experience with / passion for the stock marketExperience with SEO/SEM.Base knowledge of HTML/ability to install tracking scripts.Experience in setting up and optimizing PPC campaigns on all major search engines.Experience with designing email templates, landing pages, and digital advertisements.How to Apply:Email cooljobs@benzinga.com with the title of this position, your resume and any relevant work that shows you are the top dog for this job!About Benzinga:Benzinga is a premier financial media outlet, helping millions of people improve their trading and investing each month. By providing superior information, data, and tools, Benzinga gives traders and investors the edge needed to profit in the markets. Our team is devoted to the ambitious mission of transforming the financial industry and empowering individual investor.Benzinga is growing rapidly, and we are seeking mind-blowingly talented and detail-oriented professionals with knowledge of web technology, finance, and writing. The search for the driven, dedicated, and self-starting individuals who will help propel Benzinga into its next stage of growth is on!Are you looking for a "leave your egos at the door", teamwork-oriented environment? Do you love the idea of a role where every single day offers new challenges? Then Benzinga is the place to be.

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