Beaufort County School District
Digital Engagement and Marketing Manager
Beaufort County School District, Ladys Island, South Carolina, United States, 29907
Position Type:Administrative Staff
Date Posted:3/19/2024
Location:COMMUNICATIONS SERVICES DEPARTMENT
POSITION PURPOSE:
Supports the functions of the Communications Office by creating, posting, and updating engaging content for the Beaufort County School District's website and social media platforms; provides ongoing support, training, objectives, and communication management to school district webmasters and social media admins to ensure consistency and brand-management districtwide; and collaborates, designs, and produces creative campaigns that highlight and promote the many accomplishments of the students, teachers, and staff, and district initiatives for the Beaufort County School District. Please note: Candidates invited to interview will be expected to provide a portfolio of work samples applicable to this this position.
ESSENTIAL FUNCTIONS:
Maintains and ensures that content created for the Beaufort County School District adheres to consistent district brand guidelines and brand messaging.Designs and creates promotional content and marketing campaigns (flyers, graphics, banners, posters, postcards, presentations, etc.) for use across multiple platforms: web, social media, and print.Writes, edits, and proofreads content for the website and social media, and as needed for other departmental collateral.Oversees the district Facebook, X, Instagram, and LinkedIn platforms, and assists school social media admins with their school's Facebook profile.Ensures that the district and school websites are ADA compliant and conform to established templates and design protocols.Develops routine and ongoing professional development for school-level webmasters and social media managers, serving as both front-line technical support and the primary point of contact for training.Provides continuous feedback and progress monitoring to all webmasters, including actionable priorities for content creation, UX enhancements, and compliance measures.Prioritizes an intuitive, information, and fully-accessible UX on all district websites and social media platforms.Monitor website and social media analytics to improve overall performance and user engagement.Maintains the district social media calendar to schedule daily, weekly, monthly, and annual post as necessary.Collaborates with communications staff to establish effective internal and external communications objectives.Captures and maintains digital photos and archives for use on websites, social media, and promotional collateral.Assists with the creation of multimedia presentations for senior staff and Superintendent.Researches emerging technologies and creative trends that might support and enhance communication initiatives and provides recommendations that support the role of digital engagement and marketing manager priorities.Develops routine and ongoing professional development and technical training for district and school administration use of communications platforms serving as both front-line technical support and the primary point of contact for training, implementing review and approval processes for content.ADDITIONAL DUTIES:
Performs other related tasks as assigned by the Director of Communications, Superintendent or other district office administrator as designated by the Superintendent.
QUALIFICATIONS:
Graduate of an accredited college or university with major study in graphic design, interactive/digital media, journalism, marketing, English, educational technology, or other communications-intensive discipline.Prior knowledge and experience working with brand guidelines and brand implementation.Ability to examine websites and ensure a positive UX and is able to troubleshoot potential issues and provide solutions that enhance the UX.Considerable experience working on websites that require frequent updating of content.Prior knowledge of web standards and information architecture.Excellent communications skills and ability to establish and consistently maintain the tone and voice of the Beaufort County School District across its multiple platforms.Excellent organizational and multitasking skills.Self-starter who is also comfortable collaborating and working within a team setting.Knowledge of best practices for effective social media engagement.Experience with Adobe Create Suites (InDesign, Photoshop, and Illustrator).
EXPERIENCE :
Must be able to work under stress, and maintain daily, weekly, monthly, and annual activities and functions of the role.Must be able to establish and manage short and long-term priorities and initiatives.Must be able to make sound decisions in routine situations and receive direction from immediate supervisor in non-routine situations.Must be able to uphold district policies and procedures for internal and external communications, and gather, organize, and present information in a clear and accurate manner.Is knowledgeable of web publishing/CMS; experience with Finalsite a plus.Is knowledgeable of social media archiving; experience with Civic Plus (Archive Social) a plus.Has the ability to teach and coach school webmasters in performing their website and social media work.Has the ability to maintain and manage simple databases (i.e.: social media platform admins, web admins, listservs, etc.)Is skilled in digital photography.Is analytical and able to improve content to meet digital and print publishing industry standards and modify content for distribution via new technologies.Has a strong understanding of website architecture, principles of UX, basic HTML, troubleshooting broken links (404s), optimizing images and files for downloading, SEO, file naming, and archiving.Must be knowledgeable regarding ADA compliance.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities and functions of the job and are not meant to be all inclusive. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential responsibilities and functions of the job.
Unless reasonable accommodations can be made, while performing this job the staff member shall:
Use strength to lift items needed to perform the functions of the job.Sit, stand and walk for required periods of time.Speak and hear.Use close vision, color vision, peripheral vision and depth perception along with the ability to focus vision.Communicate effectively in English, using proper grammar and vocabulary. American Sign Language or Braille may also be considered as acceptable forms of communication.Reach with hands and arms and use hands and fingers to handle objects and operate tools, technology equipment, computers, and/or controls.WORK PLACE EXPECTATIONS:
Work effectively with and respond to diverse cultures or backgrounds.Demonstrate professionalism and appropriate judgment in behavior, speech, and dress in a neat, clean and professional manner for the assignment and work setting.Have regular and punctual attendance.Follow all District policies, work procedures, and reasonable requests by the proper authorities.As an employee of Beaufort County School District, I am to adhere to confidentiality as directed by Federal, State and Local Laws/Regulations; and in accordance with district administrative rules as it pertains to sensitive information, employee information and student information. Failure to adhere to confidentiality may result in disciplinary actions, up to and including termination of employment.REPORTS TO:
Director of Communications
DAYS PER YEAR:
260
SALARY CLASSIFICATION:
Administrative Salary Schedule - LEVEL 204
EMPLOYEE GROUP:
Administrative
APPLICATION PROCEDURES:
Must apply online by adding this specific job to your online application.
FLSA STATUS:
ExemptEMPLOYEE'S ACKNOWLEDGEMENT STATEMENT:
1. I have reviewed the above position description and understand its contents.
2. I am aware that my position description may be revised or updated at any time and once notified of changes, I remain responsible for knowledge of its contents.
3. I hereby certify that I possess the physical and mental ability to fulfill the essential functions of the above position with or without reasonable accommodation(s). If I require accommodation(s) in order to fulfill any or all of these functions, I agree to provide information to the District regarding the requested accommodation(s).
Employee's Name (Print): ___________________________________
Employee's Signature: ___________________________________
Date: __________________________
THE BEAUFORT COUNTY SCHOOL DISTRICT IS AN EQUAL OPPORTUNITY EMPLOYER
Date Posted:3/19/2024
Location:COMMUNICATIONS SERVICES DEPARTMENT
POSITION PURPOSE:
Supports the functions of the Communications Office by creating, posting, and updating engaging content for the Beaufort County School District's website and social media platforms; provides ongoing support, training, objectives, and communication management to school district webmasters and social media admins to ensure consistency and brand-management districtwide; and collaborates, designs, and produces creative campaigns that highlight and promote the many accomplishments of the students, teachers, and staff, and district initiatives for the Beaufort County School District. Please note: Candidates invited to interview will be expected to provide a portfolio of work samples applicable to this this position.
ESSENTIAL FUNCTIONS:
Maintains and ensures that content created for the Beaufort County School District adheres to consistent district brand guidelines and brand messaging.Designs and creates promotional content and marketing campaigns (flyers, graphics, banners, posters, postcards, presentations, etc.) for use across multiple platforms: web, social media, and print.Writes, edits, and proofreads content for the website and social media, and as needed for other departmental collateral.Oversees the district Facebook, X, Instagram, and LinkedIn platforms, and assists school social media admins with their school's Facebook profile.Ensures that the district and school websites are ADA compliant and conform to established templates and design protocols.Develops routine and ongoing professional development for school-level webmasters and social media managers, serving as both front-line technical support and the primary point of contact for training.Provides continuous feedback and progress monitoring to all webmasters, including actionable priorities for content creation, UX enhancements, and compliance measures.Prioritizes an intuitive, information, and fully-accessible UX on all district websites and social media platforms.Monitor website and social media analytics to improve overall performance and user engagement.Maintains the district social media calendar to schedule daily, weekly, monthly, and annual post as necessary.Collaborates with communications staff to establish effective internal and external communications objectives.Captures and maintains digital photos and archives for use on websites, social media, and promotional collateral.Assists with the creation of multimedia presentations for senior staff and Superintendent.Researches emerging technologies and creative trends that might support and enhance communication initiatives and provides recommendations that support the role of digital engagement and marketing manager priorities.Develops routine and ongoing professional development and technical training for district and school administration use of communications platforms serving as both front-line technical support and the primary point of contact for training, implementing review and approval processes for content.ADDITIONAL DUTIES:
Performs other related tasks as assigned by the Director of Communications, Superintendent or other district office administrator as designated by the Superintendent.
QUALIFICATIONS:
Graduate of an accredited college or university with major study in graphic design, interactive/digital media, journalism, marketing, English, educational technology, or other communications-intensive discipline.Prior knowledge and experience working with brand guidelines and brand implementation.Ability to examine websites and ensure a positive UX and is able to troubleshoot potential issues and provide solutions that enhance the UX.Considerable experience working on websites that require frequent updating of content.Prior knowledge of web standards and information architecture.Excellent communications skills and ability to establish and consistently maintain the tone and voice of the Beaufort County School District across its multiple platforms.Excellent organizational and multitasking skills.Self-starter who is also comfortable collaborating and working within a team setting.Knowledge of best practices for effective social media engagement.Experience with Adobe Create Suites (InDesign, Photoshop, and Illustrator).
EXPERIENCE :
Must be able to work under stress, and maintain daily, weekly, monthly, and annual activities and functions of the role.Must be able to establish and manage short and long-term priorities and initiatives.Must be able to make sound decisions in routine situations and receive direction from immediate supervisor in non-routine situations.Must be able to uphold district policies and procedures for internal and external communications, and gather, organize, and present information in a clear and accurate manner.Is knowledgeable of web publishing/CMS; experience with Finalsite a plus.Is knowledgeable of social media archiving; experience with Civic Plus (Archive Social) a plus.Has the ability to teach and coach school webmasters in performing their website and social media work.Has the ability to maintain and manage simple databases (i.e.: social media platform admins, web admins, listservs, etc.)Is skilled in digital photography.Is analytical and able to improve content to meet digital and print publishing industry standards and modify content for distribution via new technologies.Has a strong understanding of website architecture, principles of UX, basic HTML, troubleshooting broken links (404s), optimizing images and files for downloading, SEO, file naming, and archiving.Must be knowledgeable regarding ADA compliance.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential responsibilities and functions of the job and are not meant to be all inclusive. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential responsibilities and functions of the job.
Unless reasonable accommodations can be made, while performing this job the staff member shall:
Use strength to lift items needed to perform the functions of the job.Sit, stand and walk for required periods of time.Speak and hear.Use close vision, color vision, peripheral vision and depth perception along with the ability to focus vision.Communicate effectively in English, using proper grammar and vocabulary. American Sign Language or Braille may also be considered as acceptable forms of communication.Reach with hands and arms and use hands and fingers to handle objects and operate tools, technology equipment, computers, and/or controls.WORK PLACE EXPECTATIONS:
Work effectively with and respond to diverse cultures or backgrounds.Demonstrate professionalism and appropriate judgment in behavior, speech, and dress in a neat, clean and professional manner for the assignment and work setting.Have regular and punctual attendance.Follow all District policies, work procedures, and reasonable requests by the proper authorities.As an employee of Beaufort County School District, I am to adhere to confidentiality as directed by Federal, State and Local Laws/Regulations; and in accordance with district administrative rules as it pertains to sensitive information, employee information and student information. Failure to adhere to confidentiality may result in disciplinary actions, up to and including termination of employment.REPORTS TO:
Director of Communications
DAYS PER YEAR:
260
SALARY CLASSIFICATION:
Administrative Salary Schedule - LEVEL 204
EMPLOYEE GROUP:
Administrative
APPLICATION PROCEDURES:
Must apply online by adding this specific job to your online application.
FLSA STATUS:
ExemptEMPLOYEE'S ACKNOWLEDGEMENT STATEMENT:
1. I have reviewed the above position description and understand its contents.
2. I am aware that my position description may be revised or updated at any time and once notified of changes, I remain responsible for knowledge of its contents.
3. I hereby certify that I possess the physical and mental ability to fulfill the essential functions of the above position with or without reasonable accommodation(s). If I require accommodation(s) in order to fulfill any or all of these functions, I agree to provide information to the District regarding the requested accommodation(s).
Employee's Name (Print): ___________________________________
Employee's Signature: ___________________________________
Date: __________________________
THE BEAUFORT COUNTY SCHOOL DISTRICT IS AN EQUAL OPPORTUNITY EMPLOYER