City of Temple
Destination Sales & Marketing Coordinator - Communications & Marketing
City of Temple, Temple, Texas, us, 76508
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SummaryThe Sales and Marketing Coordinator is a key member of the destination marketing and communications team. This position is responsible for identifying and targeting groups capable of generating a positive economic impact through conferences, meetings, retreats, reunions, and sporting events through implementation of short and long-term sales and marketing strategies. The position requires a thorough knowledge of destination meeting/conference venues, lodging properties with group capacity, municipal facilities for rent, sports fields for tournament play.
Essential Duties and Responsibilities
Develops and executes a targeted group sales strategy detailing tactics for identified target marketsDevelops and reports monthly and quarterly group sales activity based on specific marketsDevelops monthly KPI report on sales activity, prospecting, lead generation, activations, groups or sports tournaments bookedMaintains Economic Impact Report identifying room nights, sponsorships/incentives, services required, and estimated economic impactCoordinates SMERF market (social, military, education, religious and fraternal) market tactics with the Sales and Marketing Specialist (primarily private events and visitor services)Develops sales leads to attract conventions and meetings locally and statewide through sales calls, database marketing, trade shows, cooperative promotions and public relationsMaintains an active prospecting effort including follow up on all leads with hotels, convention center, and other municipal facilities that impact the hotel/motel taxDevelops working relationships with local hospitality partners and servicesMaintains and updates Temple and Bell County history, current and new group and sports facilities/venues, and industry trendsIdentifies and maintains awareness of competitive markets and facilitiesRepresents the destination at targeted travel trade shows, conferences, and industry events with the goal of increasing group room night bookingsMaintains and updates CMS/CRM records, website appropriate email database for use in e-newslettersAnswers inquiries regarding the destination, keeps record of inquiries, converts inquiries to room nightsResponds to inquiries and RFPs (Request for Proposal) generated through the Discover Temple websiteActs as local expert to groups, provides planning assistance using local partners and servicesConducts and/or coordinates venue and client site inspections (meetings/conferences and sports)Markets actively the sports fields and amenities for tournament playLiaises with appropriate Parks and Recreations department staff related to sports venue availability, bookings, sponsorships/incentivesAssists with development of the Meetings/Conference and Sports/Tournament sponsorship/incentive programDevelops content for sport/meetings pages on the Discover Temple website and print fulfillment materialsCompletes assigned tasks in the Destination Annual Marketing PlanProofreads marketing materialsMaintains and keeps current photo shot listCoordinates fulfillment bags/materials for incoming conferences and tournaments as requestedCoordinates on-site 'Hospitality/Concierge Table' as assigned (manage the entire process including set-up, fulfillment materials, tear down, etc.)Maintains contacts of local venuesDevelops and maintains ongoing stakeholder relationships with event organizers and ongoing visitor business stakeholder relationships (hotels, attractions, sports organizers, event organizers, group services vendors, etc.)Provides guidance and support to the Sales and Marketing SpecialistCoordinates potential involvement with off-site travel trade or consumer trade shows including organization, travel, set-up/tear down and follow-upPrepares ongoing reports for Destination Marketing Division DirectorAssists Destination Marketing function area and team with a variety of projects, events, and administrative supportParticipates in professional organizations and marketing/sales information groups to advance knowledge and network with other industry professionalsFollows the city policies, procedures, and safety guidelinesPerforms other duties as assignedMinimum Qualifications
Combination of education or experience equivalent to a bachelor's degree in Marketing, Advertising or related fieldTwo (2) years of experience in content creation, marketing, outreach/engagement or other related areaPreferred Qualifications
Bachelor's degree in Marketing, Public Relations, Business, Advertising, Mass Communication or related fieldThree years of experience in Sales PlanningCertificates, Licenses, Registrations
Valid Driver's LicenseIndustry credential such as Certified Destination Management Executive (CDME through Destinations International) or other related hospitality/tourism professional certification preferred (CMP, CTA, CAE, CTE, TDM, CASE, etc.) - preferredThank you for your interest in the position. Please note only those selected for an interview will be contacted.
Other details
Job Family General RegularPay Type SalaryHiring Rate $63,564.80
Apply Now
SummaryThe Sales and Marketing Coordinator is a key member of the destination marketing and communications team. This position is responsible for identifying and targeting groups capable of generating a positive economic impact through conferences, meetings, retreats, reunions, and sporting events through implementation of short and long-term sales and marketing strategies. The position requires a thorough knowledge of destination meeting/conference venues, lodging properties with group capacity, municipal facilities for rent, sports fields for tournament play.
Essential Duties and Responsibilities
Develops and executes a targeted group sales strategy detailing tactics for identified target marketsDevelops and reports monthly and quarterly group sales activity based on specific marketsDevelops monthly KPI report on sales activity, prospecting, lead generation, activations, groups or sports tournaments bookedMaintains Economic Impact Report identifying room nights, sponsorships/incentives, services required, and estimated economic impactCoordinates SMERF market (social, military, education, religious and fraternal) market tactics with the Sales and Marketing Specialist (primarily private events and visitor services)Develops sales leads to attract conventions and meetings locally and statewide through sales calls, database marketing, trade shows, cooperative promotions and public relationsMaintains an active prospecting effort including follow up on all leads with hotels, convention center, and other municipal facilities that impact the hotel/motel taxDevelops working relationships with local hospitality partners and servicesMaintains and updates Temple and Bell County history, current and new group and sports facilities/venues, and industry trendsIdentifies and maintains awareness of competitive markets and facilitiesRepresents the destination at targeted travel trade shows, conferences, and industry events with the goal of increasing group room night bookingsMaintains and updates CMS/CRM records, website appropriate email database for use in e-newslettersAnswers inquiries regarding the destination, keeps record of inquiries, converts inquiries to room nightsResponds to inquiries and RFPs (Request for Proposal) generated through the Discover Temple websiteActs as local expert to groups, provides planning assistance using local partners and servicesConducts and/or coordinates venue and client site inspections (meetings/conferences and sports)Markets actively the sports fields and amenities for tournament playLiaises with appropriate Parks and Recreations department staff related to sports venue availability, bookings, sponsorships/incentivesAssists with development of the Meetings/Conference and Sports/Tournament sponsorship/incentive programDevelops content for sport/meetings pages on the Discover Temple website and print fulfillment materialsCompletes assigned tasks in the Destination Annual Marketing PlanProofreads marketing materialsMaintains and keeps current photo shot listCoordinates fulfillment bags/materials for incoming conferences and tournaments as requestedCoordinates on-site 'Hospitality/Concierge Table' as assigned (manage the entire process including set-up, fulfillment materials, tear down, etc.)Maintains contacts of local venuesDevelops and maintains ongoing stakeholder relationships with event organizers and ongoing visitor business stakeholder relationships (hotels, attractions, sports organizers, event organizers, group services vendors, etc.)Provides guidance and support to the Sales and Marketing SpecialistCoordinates potential involvement with off-site travel trade or consumer trade shows including organization, travel, set-up/tear down and follow-upPrepares ongoing reports for Destination Marketing Division DirectorAssists Destination Marketing function area and team with a variety of projects, events, and administrative supportParticipates in professional organizations and marketing/sales information groups to advance knowledge and network with other industry professionalsFollows the city policies, procedures, and safety guidelinesPerforms other duties as assignedMinimum Qualifications
Combination of education or experience equivalent to a bachelor's degree in Marketing, Advertising or related fieldTwo (2) years of experience in content creation, marketing, outreach/engagement or other related areaPreferred Qualifications
Bachelor's degree in Marketing, Public Relations, Business, Advertising, Mass Communication or related fieldThree years of experience in Sales PlanningCertificates, Licenses, Registrations
Valid Driver's LicenseIndustry credential such as Certified Destination Management Executive (CDME through Destinations International) or other related hospitality/tourism professional certification preferred (CMP, CTA, CAE, CTE, TDM, CASE, etc.) - preferredThank you for your interest in the position. Please note only those selected for an interview will be contacted.
Other details
Job Family General RegularPay Type SalaryHiring Rate $63,564.80
Apply Now