CleanChoice Energy
Manager, Email and SMS Marketing
CleanChoice Energy, Washington, District of Columbia, us, 20022
About
CleanChoice Energy, a national renewable energy company that empowers people and businesses to cut emissions and live cleaner, healthier lives, is seeking a Manager, Email and SMS Marketing to join the Marketing department. This is a unique opportunity to join a mission driven organization transforming the U.S. electricity market by switching homes and businesses to 100% clean, pollution-free energy.
Job Description
Achieve customer acquisition and retention marketing goals by leveraging Email & SMS tactics across the full customer lifecycle to ensure that the right content is delivered on the right channel to maximize conversion
Effectively manage, coach and mentor staff who deploy standalone and automated email, SMS, and direct marketing campaigns in our marketing automation platform to meet business goals
Foster a deep understanding of the CleanChoice Energy user journey across the full marketing funnel to develop and execute thoughtful campaigns that optimize conversion and retention within the Email & SMS channels
Responsibilities
Business owner of CRM marketing programs, strategy, and related analytics & reporting
Lead cross-functional email/SMS team strategy in support of business growth objectives
Manage three email/SMS marketers including one marketing automations specialist and two email/sms coordinators to support all acquisition and retention email/SMS campaigns
Execute personalized automated campaigns using dynamic content and liquid code. Ensure messaging and data are QA’ed and successfully executed
Manage the end-to-end production of email and SMS marketing campaigns—build emails using HTML / CSS, set up A/B tests, QA, and send through Braze
Write and edit first-rate, compelling email and SMS copy that exemplifies the CleanChoice Energy brand.
Provide feedback on email template design and make recommendations for testing and improvements based on subject matter expertise
Act as overall email/SMS subject matter expert, ensure design and templates are responsive, adhere to brand guidelines, and follow best practice for conversion, deliverability, and engagement
Optimize to scale email and SMS channel growth through the development of an effective A/B and multivariate test and learn approach
Collaborate with the MarTech product manager on Braze system administration
Support the growth of a multi-channel CRM strategy and new and emerging channels. Work collaboratively across the Marketing, Data Science, Product, Technology, and Operations teams to develop strong, productive relationships with coworkers
Stay current on and experiment with new digital and direct response marketing tactics to increase conversions, LTV, and make it easy for customers to support clean energy
Other duties as assigned
Required Qualifications and Skills
You have 5+ years of experience in a relevant role including marketing automation, digital, email, growth, or lifecycle marketing
You have demonstrated experience driving business value and executing marketing campaigns through email, SMS, and/or other digital channels in an enterprise Email or Marketing Automation Platform like Braze, SFMC, Marketo or similar
You have 2+ years of effectively managing full time direct reports and external vendors
You have familiarity with building and modifying action-based campaigns and customer lifecycle journeys
You make data-driven decisions, have a proven track record for running tests and optimizing campaigns, and clearly communicate results and learnings
You have strong creative and copywriting skills and can clearly communicate product benefits and create customer experiences that make an impact
You’re a process-first person: you like understanding and improving systems of data organization and task management. When you get unexpected results, you get to the bottom of the issue and document your findings so the next person can benefit
You’re proactive, thrive in a fast-paced environment, and can effectively manage multiple tasks and projects with varying schedules simultaneously
You work well cross-functionally with internal and external teams
You have excellent writing, presentation, and verbal communication skills
Bachelor’s degree or equivalent
Preferred Qualifications and Skills
Experience with Braze Marketing Automation Platform is strongly preferred
Ability to translate user journey and digital data insights into action
Familiarity with Agile workflow, JIRA, Monday.com, or other work management tools
Experience with Business Intelligence and Data Visualization tools like Domo
Experience with CDPs like Segment
Knowledge of email and SMS best practices to maximize deliverability and conversions
Experience with Salesforce CRM
Familiarity with Google Analytics to track conversion and measure campaign ROI/ROAS
Experience with SMS marketing
Experience in clean energy, solar, or utility categories
Passion to make the world a better place through 100% clean electricity and protecting the environment for future generations
Travel
Remote, flexible
Physical Demands
Office normal
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CleanChoice Energy, a national renewable energy company that empowers people and businesses to cut emissions and live cleaner, healthier lives, is seeking a Manager, Email and SMS Marketing to join the Marketing department. This is a unique opportunity to join a mission driven organization transforming the U.S. electricity market by switching homes and businesses to 100% clean, pollution-free energy.
Job Description
Achieve customer acquisition and retention marketing goals by leveraging Email & SMS tactics across the full customer lifecycle to ensure that the right content is delivered on the right channel to maximize conversion
Effectively manage, coach and mentor staff who deploy standalone and automated email, SMS, and direct marketing campaigns in our marketing automation platform to meet business goals
Foster a deep understanding of the CleanChoice Energy user journey across the full marketing funnel to develop and execute thoughtful campaigns that optimize conversion and retention within the Email & SMS channels
Responsibilities
Business owner of CRM marketing programs, strategy, and related analytics & reporting
Lead cross-functional email/SMS team strategy in support of business growth objectives
Manage three email/SMS marketers including one marketing automations specialist and two email/sms coordinators to support all acquisition and retention email/SMS campaigns
Execute personalized automated campaigns using dynamic content and liquid code. Ensure messaging and data are QA’ed and successfully executed
Manage the end-to-end production of email and SMS marketing campaigns—build emails using HTML / CSS, set up A/B tests, QA, and send through Braze
Write and edit first-rate, compelling email and SMS copy that exemplifies the CleanChoice Energy brand.
Provide feedback on email template design and make recommendations for testing and improvements based on subject matter expertise
Act as overall email/SMS subject matter expert, ensure design and templates are responsive, adhere to brand guidelines, and follow best practice for conversion, deliverability, and engagement
Optimize to scale email and SMS channel growth through the development of an effective A/B and multivariate test and learn approach
Collaborate with the MarTech product manager on Braze system administration
Support the growth of a multi-channel CRM strategy and new and emerging channels. Work collaboratively across the Marketing, Data Science, Product, Technology, and Operations teams to develop strong, productive relationships with coworkers
Stay current on and experiment with new digital and direct response marketing tactics to increase conversions, LTV, and make it easy for customers to support clean energy
Other duties as assigned
Required Qualifications and Skills
You have 5+ years of experience in a relevant role including marketing automation, digital, email, growth, or lifecycle marketing
You have demonstrated experience driving business value and executing marketing campaigns through email, SMS, and/or other digital channels in an enterprise Email or Marketing Automation Platform like Braze, SFMC, Marketo or similar
You have 2+ years of effectively managing full time direct reports and external vendors
You have familiarity with building and modifying action-based campaigns and customer lifecycle journeys
You make data-driven decisions, have a proven track record for running tests and optimizing campaigns, and clearly communicate results and learnings
You have strong creative and copywriting skills and can clearly communicate product benefits and create customer experiences that make an impact
You’re a process-first person: you like understanding and improving systems of data organization and task management. When you get unexpected results, you get to the bottom of the issue and document your findings so the next person can benefit
You’re proactive, thrive in a fast-paced environment, and can effectively manage multiple tasks and projects with varying schedules simultaneously
You work well cross-functionally with internal and external teams
You have excellent writing, presentation, and verbal communication skills
Bachelor’s degree or equivalent
Preferred Qualifications and Skills
Experience with Braze Marketing Automation Platform is strongly preferred
Ability to translate user journey and digital data insights into action
Familiarity with Agile workflow, JIRA, Monday.com, or other work management tools
Experience with Business Intelligence and Data Visualization tools like Domo
Experience with CDPs like Segment
Knowledge of email and SMS best practices to maximize deliverability and conversions
Experience with Salesforce CRM
Familiarity with Google Analytics to track conversion and measure campaign ROI/ROAS
Experience with SMS marketing
Experience in clean energy, solar, or utility categories
Passion to make the world a better place through 100% clean electricity and protecting the environment for future generations
Travel
Remote, flexible
Physical Demands
Office normal
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