Abb Holdings Inc
Product Marketing Manager, All In One
Abb Holdings Inc, Rochester Hills, Michigan, United States,
Product Marketing Manager, All In One
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
This position reports to
Team Lead of Product and Portfolio Marketing
Your role and responsibilities
Talk to customers - Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona, and uncover opportunities Being the ambassador that connects customer and market insights. Segmenting customers, knowing what delights them in our All in One program and knowing the frustrations and problems of customers that drive them to seek something new and start that journey to become ABB E-mobility customers Direct the programs GTM, the why and when in addition to the what and the how Becoming the storyteller for the All in One program, what is the position in our customers' minds, how is that measured, what is the metrics for success in the program Evangelize your program, finding the most meaningful messages for our customers and creating the powerful stories that influence analysts, reports, and key decision makers Defining specific use cases for business segmentation
Qualifications for the role
Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A Master's degree is a plus.5-7 years proven experience in product marketing, preferably B2B in a tech/platform capacityKnowledge of product marketing methodologies and practices (e.g., Continuous Discovery) is preferred.Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.Assemble program intelligence thatassistswith our product positioning,identifiesgrowth opportunities, and helps us prepare for partner discussions.Drive customer-facing and sales-facing messaging and positioningWork at both the strategic and tactical levels on the All in One ProgramTest and refine new marketing approaches and channels to reach and engage key audiencesDefine business metrics and measurement plan (OKRs)BenefitsRetirement planDisability insuranceLife insuranceWellbeing programHealthcare planMore about us
ABB E-mobility is a world leader in EV charging technology with a strong R&D pipeline and an unparalleled global reach. With our robust product portfolio of innovative holistic solutions - from grid to charge point and domestic installations to large fleet depots - we are actively enabling the future of e-mobility, not just predicting it. The exciting developments within this sector perfectly align with our Mission to Zero initiative, aiming to support cleaner and greener communities for all. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI-Remote
Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future. At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.
This position reports to
Team Lead of Product and Portfolio Marketing
Your role and responsibilities
Talk to customers - Conduct comprehensive user and market research, including competitor analysis, to identify market trends, understand persona, and uncover opportunities Being the ambassador that connects customer and market insights. Segmenting customers, knowing what delights them in our All in One program and knowing the frustrations and problems of customers that drive them to seek something new and start that journey to become ABB E-mobility customers Direct the programs GTM, the why and when in addition to the what and the how Becoming the storyteller for the All in One program, what is the position in our customers' minds, how is that measured, what is the metrics for success in the program Evangelize your program, finding the most meaningful messages for our customers and creating the powerful stories that influence analysts, reports, and key decision makers Defining specific use cases for business segmentation
Qualifications for the role
Bachelor's degree in a relevant field (e.g., Business, Marketing Engineering, or a related discipline). A Master's degree is a plus.5-7 years proven experience in product marketing, preferably B2B in a tech/platform capacityKnowledge of product marketing methodologies and practices (e.g., Continuous Discovery) is preferred.Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.Assemble program intelligence thatassistswith our product positioning,identifiesgrowth opportunities, and helps us prepare for partner discussions.Drive customer-facing and sales-facing messaging and positioningWork at both the strategic and tactical levels on the All in One ProgramTest and refine new marketing approaches and channels to reach and engage key audiencesDefine business metrics and measurement plan (OKRs)BenefitsRetirement planDisability insuranceLife insuranceWellbeing programHealthcare planMore about us
ABB E-mobility is a world leader in EV charging technology with a strong R&D pipeline and an unparalleled global reach. With our robust product portfolio of innovative holistic solutions - from grid to charge point and domestic installations to large fleet depots - we are actively enabling the future of e-mobility, not just predicting it. The exciting developments within this sector perfectly align with our Mission to Zero initiative, aiming to support cleaner and greener communities for all. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com. Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2022-10/EEOC_KnowYourRights_screen_reader_10_20.pdf https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI-Remote