FREEDOM CARE , LLC
Head of Performance Marketing
FREEDOM CARE , LLC, New York, New York, us, 10261
Started in 2016, FreedomCare is a Healthcare company that is innovating and revolutionizing the way home care is delivered. We bring dignity and support to patients needing care in their homes and to the caregivers who care for them. We're the largest consumer-directed home care agency in NY State, and are continually expanding our areas of focus including operations in other states and tech-based innovations.
We pride ourselves on our values which drive the level of care that we deliver to our patients:
Here For You (An attitude of service, empathy, and availability)Own It (Drive and ownership)Do the Right Thing (High integrity)Be Positive (Great attitude and a can-do positive approach to challenges)Join our team and make a positive impact on the lives of others! We are looking for Director of Growth Marketing for our team.
This role is remote with potential travel to our main office in New York or the FreedomCare hub closest to you for meetings and/or collaboration.
Position Overview:
The Director of Growth Marketing will lead the performance marketing at FreedomCare. You will craft and own our omni-channel media campaigns with tens of millions of dollars in annual spend across TV, radio, direct mail, and digital channels. You will be the in-house expert that helps drive unprecedented growth for the company while maintaining our efficiency targets. With your strategic mindset and analytical acumen, you will craft campaigns, optimize performance, and drive our business forward.
Everyday Responsibilities Will Include:
Enhancing Performance
Own the development, execution, performance, growth, and efficiency of the acquisition program across all FreedomCare multistate operations, including linear and digital channelsLead performance marketing on Meta, Google, and other paid social channels, to drive paid customersBuild annual acquisition budgets to achieve revenue growth targets while maintaining efficiency in partnership with our CEO and outside agenciesContinually evaluate cross-channel spend to maximize revenue while optimizing to the lowest cost per acquisition possible,Establish and surpass acquisition KPIs, monitoring daily, weekly, monthly, and quarterly, with a focus on managing cost per acquisition targets effectivelyTest-and-learn new digital and offline channels to expand our market and enhance our growthCrafting Strategy
Translate our significant business growth opportunity into cross-channel media strategiesUtilize consumer insights to inform marketing strategies and identify opportunities for growth within the competitive landscapeIdeate and launch new marketing tactics to drive incremental sales beyond established targetsIdentify and source new growth opportunities; define go-to-market plansImplement new processes to keep up with the demands of the growing businessFostering Thought Leadership
Provide relevant media expertise, helping cross-functional teams understand the role of media and adapt their thinking and approach as necessaryLead solution-oriented feedback sessions with internal stakeholders to identify blockers and pain points across supporting functionsPartner with our CEO to identify new opportunities to drive business growth through marketing tactics and collaborate on strategies to executePartner closely with analytics team to measure effectiveness and drive campaign efficiency and performance marketing goalsPartner with cross-departmental teams to create efficiencies in processes and effectively drive the businessStay proactive in researching and monitoring industry trends to support new growth opportunities and drive performance goalsWork and meet with our outside agencies on a regular cadence to ensure that performance goals are being metIdeal Candidate Will Have:
Bachelor's degree or equivalent experience8-12+ years of relevant industry experience; with leadership experience in marketing/advertising planning and/or activationDemonstrate past accomplishments in creating cross-channel campaigns that substantially increased revenue growth for a performance advertiserExperience driving scalable, sustainable growth strategies through testing, measuring and iteration frameworksData driven and analytical with the ability to assess campaign performance, identify consumer behavior, creative opportunities and manage cost per acquisition targetsSelf-motivated with the drive to build impactful campaigns and deliver ROIHands-on experience with Google Ads, Meta, Paid Search, Display, YouTube, PMAX and/or Advantage + campaignsExperience successfully managing vendor relationshipsAbility to successfully operate in a collaborative team environment and quickly adapt to changing business priorities and strategiesHighly collaborative with a strong bias for action
Why work at FreedomCare?
We are here for you and committed to providing a best-in-class employee experience. We offer competitive compensation, medical benefits, retirement plans, wellness programs, fun company events and ongoing learning opportunities to grow your career.
This is a place where your voice matters, where we build great relationships, and your work has meaning and a tangible positive impact on others!
At FreedomCare, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate based upon race, religion, color, national origin, ancestry, age, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, status as a protected veteran, status as an individual with a disability, citizenship or immigration status, or other applicable legally protected characteristics.
#INDLV
At FreedomCare, base pay is one part of our total compensation package and is determined within a range. This provides our employees with the opportunity to professionally grow and develop within a role. The base pay range for this role is between $120,000 and $170,000 per year at the commencement of your first year of employment. Compensation decisions are dependent upon a variety of factors which may include, but are not limited to: skill set, years of relevant experience, education, location, and licensure/certifications.
Salary Range
$150,000-$200,000 USD
At FreedomCare, base pay is one part of our total compensation package and is determined within a range. This provides our employees with the opportunity to professionally grow and develop within a role. The base pay range for this role is between $150,000 and $200,000 per year at the commencement of your first year of employment;
the total
compensation package for this role includes a bonus which is not reflected in the base pay range provided . Compensation decisions are dependent upon a variety of factors which may include, but are not limited to: skill set, years of relevant experience, education, location, and licensure/certifications.
Base Salary Range
$150,000-$200,000 USD
We pride ourselves on our values which drive the level of care that we deliver to our patients:
Here For You (An attitude of service, empathy, and availability)Own It (Drive and ownership)Do the Right Thing (High integrity)Be Positive (Great attitude and a can-do positive approach to challenges)Join our team and make a positive impact on the lives of others! We are looking for Director of Growth Marketing for our team.
This role is remote with potential travel to our main office in New York or the FreedomCare hub closest to you for meetings and/or collaboration.
Position Overview:
The Director of Growth Marketing will lead the performance marketing at FreedomCare. You will craft and own our omni-channel media campaigns with tens of millions of dollars in annual spend across TV, radio, direct mail, and digital channels. You will be the in-house expert that helps drive unprecedented growth for the company while maintaining our efficiency targets. With your strategic mindset and analytical acumen, you will craft campaigns, optimize performance, and drive our business forward.
Everyday Responsibilities Will Include:
Enhancing Performance
Own the development, execution, performance, growth, and efficiency of the acquisition program across all FreedomCare multistate operations, including linear and digital channelsLead performance marketing on Meta, Google, and other paid social channels, to drive paid customersBuild annual acquisition budgets to achieve revenue growth targets while maintaining efficiency in partnership with our CEO and outside agenciesContinually evaluate cross-channel spend to maximize revenue while optimizing to the lowest cost per acquisition possible,Establish and surpass acquisition KPIs, monitoring daily, weekly, monthly, and quarterly, with a focus on managing cost per acquisition targets effectivelyTest-and-learn new digital and offline channels to expand our market and enhance our growthCrafting Strategy
Translate our significant business growth opportunity into cross-channel media strategiesUtilize consumer insights to inform marketing strategies and identify opportunities for growth within the competitive landscapeIdeate and launch new marketing tactics to drive incremental sales beyond established targetsIdentify and source new growth opportunities; define go-to-market plansImplement new processes to keep up with the demands of the growing businessFostering Thought Leadership
Provide relevant media expertise, helping cross-functional teams understand the role of media and adapt their thinking and approach as necessaryLead solution-oriented feedback sessions with internal stakeholders to identify blockers and pain points across supporting functionsPartner with our CEO to identify new opportunities to drive business growth through marketing tactics and collaborate on strategies to executePartner closely with analytics team to measure effectiveness and drive campaign efficiency and performance marketing goalsPartner with cross-departmental teams to create efficiencies in processes and effectively drive the businessStay proactive in researching and monitoring industry trends to support new growth opportunities and drive performance goalsWork and meet with our outside agencies on a regular cadence to ensure that performance goals are being metIdeal Candidate Will Have:
Bachelor's degree or equivalent experience8-12+ years of relevant industry experience; with leadership experience in marketing/advertising planning and/or activationDemonstrate past accomplishments in creating cross-channel campaigns that substantially increased revenue growth for a performance advertiserExperience driving scalable, sustainable growth strategies through testing, measuring and iteration frameworksData driven and analytical with the ability to assess campaign performance, identify consumer behavior, creative opportunities and manage cost per acquisition targetsSelf-motivated with the drive to build impactful campaigns and deliver ROIHands-on experience with Google Ads, Meta, Paid Search, Display, YouTube, PMAX and/or Advantage + campaignsExperience successfully managing vendor relationshipsAbility to successfully operate in a collaborative team environment and quickly adapt to changing business priorities and strategiesHighly collaborative with a strong bias for action
Why work at FreedomCare?
We are here for you and committed to providing a best-in-class employee experience. We offer competitive compensation, medical benefits, retirement plans, wellness programs, fun company events and ongoing learning opportunities to grow your career.
This is a place where your voice matters, where we build great relationships, and your work has meaning and a tangible positive impact on others!
At FreedomCare, we celebrate diversity and are committed to creating an inclusive environment for all employees. We are an Equal Opportunity Employer and do not discriminate based upon race, religion, color, national origin, ancestry, age, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, status as a protected veteran, status as an individual with a disability, citizenship or immigration status, or other applicable legally protected characteristics.
#INDLV
At FreedomCare, base pay is one part of our total compensation package and is determined within a range. This provides our employees with the opportunity to professionally grow and develop within a role. The base pay range for this role is between $120,000 and $170,000 per year at the commencement of your first year of employment. Compensation decisions are dependent upon a variety of factors which may include, but are not limited to: skill set, years of relevant experience, education, location, and licensure/certifications.
Salary Range
$150,000-$200,000 USD
At FreedomCare, base pay is one part of our total compensation package and is determined within a range. This provides our employees with the opportunity to professionally grow and develop within a role. The base pay range for this role is between $150,000 and $200,000 per year at the commencement of your first year of employment;
the total
compensation package for this role includes a bonus which is not reflected in the base pay range provided . Compensation decisions are dependent upon a variety of factors which may include, but are not limited to: skill set, years of relevant experience, education, location, and licensure/certifications.
Base Salary Range
$150,000-$200,000 USD