Thesis
Head of Acquisition Marketing
Thesis, New York, New York, us, 10261
About Us
At Thesis, we believe that everyone has the capacity to unlock their brain's full potential. In a world where technology is outpacing human evolution, it's become more difficult to keep pace with the constant stimuli of the world we live in. The result? People are struggling to be present in every part of their lives. That's why we're building an ecosystem that helps people reclaim their focus, starting with nootropic blends to support every kind of brain.
Thesis helps people find the right nootropic blends for their brain chemistry-made from the highest quality, high potency and bioavailable blends at clinically studied dosages-to achieve their goals by boosting brain function and enhancing mental clarity. Thesis has already attracted significant attention, with over $14M raised in venture capital, endorsements from notable healthcare experts and athletes, and is advised by leading neuroscientists from Yale, Penn, and MIT.
As we continue to grow, we're looking for exceptional people to join us in revolutionizing cognitive enhancement. If you're ready to contribute to a pioneering movement that promises personal growth and industry leadership, we invite you to explore a career with us at Thesis.
About The Role
Thesis is looking for an ambitious, data-driven, and creative Director, Acquisition Marketing to lead our digital and offline customer acquisition. In this role, you will rapidly scale our performance marketing program to the next level by developing an efficient, contribution margin positive customer acquisition strategy, expanding and optimizing a full-funnel paid media channel mix, and leading teams of internal and cross-functional stakeholders across media buying, creative development, and performance reporting and analytics.
You will drive a strategic roadmap for acquisition and will be responsible for end-to-end strategy, execution, and performance of digital and offline channels. You will develop and manage an in-house team as well as external agencies and consultants.
This is a high-visibility role with the opportunity to have significant business impact. You'll report directly to our Chief Marketing Officer, have frequent exposure to our executive team and collaborate closely with leaders across retention, digital product, engineering, brand marketing and creative departments.
How You'll Make an Impact:Lead strategy, tactical execution, and optimization of all digital and offline acquisition marketing channels, including paid social, paid search, display, radio and streaming audio, TV and OTT, direct mail, influencer marketing, affiliates and moreManage channels and campaigns toward business growth (revenue / LTV) and profitability (CAC) goals, and provide clear recommendations to continually improve performanceDevelop media calendars and testing roadmaps across key performance vectors, such as audience segmentation and targeting, creative / copy, bids and budget optimizationPartner with external agencies and vendors to set up, execute, and optimize campaignsBuild a top-of-funnel lead generation program, optimizing for lead capture, email acquisition, and other upper funnel metrics as measurement capabilities evolveHelp drive a creative refresh process, providing clear and compelling briefs to the creative team to develop new advertising assets and landing pages, based on performance insights from prior testing and learning, and ensuring a pipeline of fresh creative assets to deployCreate and operationalize A/B testing process for campaigns, creative, messaging, landing pages, targeting, and moreDrive improvement in reporting, collaborating with marketing analytics to refine KPIs selection, holistically evaluate new and existing channel performance, and proactively identify actions to optimize and improve with robust leading indicatorsPartner closely with finance team members to build financial forecasts based on different budget and efficiency scenariosAct as a great cross-functional partner, collaborating with digital product, engineering, finance, operations, brand marketing and creative teams to achieve our goalsWe're Excited About Your:
7-10 years hands-on experience in media buying and customer acquisition, with at least 2 years of people management experiencePrior experience scaling a digitally-native consumer business with rapid growthWell-versed in direct marketing fundamentals and channel best practices for Meta, Google, YouTube, and other online and offline media channelsExperience working on products with complex customer journeys and education is a plusExceptional problem-solving and project management skillsExperience working cross functionally with creative, brand marketing, and digital marketing teamsThrive in a in a fast-paced entrepreneurial environment, with a bias for actionMust be authorized to work in the United StatesPay Transparency:
We can't quantify everything we think you'll love about working at Thesis, from the exciting projects you'll work on, to the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $165,000-205,000 + annual bonus, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
Pay Transparency
$165,000-$205,000 USD
A Few of Our Perks and Benefits:
Competitive compensation with an exceptionally generous equity packageCompetitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)HSA, FSA and pre-tax commuter benefits for parking and transitAncillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!401k to help you plan for the futureFlexible PTO because we respect the need for work/life harmony$100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)Unlimited (yes, unlimited) Thesis nootropicsA strong emphasis on promoting from within and personal developmentA dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square ParkInternational work weekHybrid work modelOur Values:
Meet Your Potential:
At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.Own Outcomes:
We are driven by achieving meaningful results, both for our customers and our business. We're proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.Lead with Science and Data:
We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We're committed to making the highest quality nootropics on the market and measuring our efficacy.Create Exceptional Experiences:
We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment-in and outside of the office. We're equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.
At Thesis, we believe that everyone has the capacity to unlock their brain's full potential. In a world where technology is outpacing human evolution, it's become more difficult to keep pace with the constant stimuli of the world we live in. The result? People are struggling to be present in every part of their lives. That's why we're building an ecosystem that helps people reclaim their focus, starting with nootropic blends to support every kind of brain.
Thesis helps people find the right nootropic blends for their brain chemistry-made from the highest quality, high potency and bioavailable blends at clinically studied dosages-to achieve their goals by boosting brain function and enhancing mental clarity. Thesis has already attracted significant attention, with over $14M raised in venture capital, endorsements from notable healthcare experts and athletes, and is advised by leading neuroscientists from Yale, Penn, and MIT.
As we continue to grow, we're looking for exceptional people to join us in revolutionizing cognitive enhancement. If you're ready to contribute to a pioneering movement that promises personal growth and industry leadership, we invite you to explore a career with us at Thesis.
About The Role
Thesis is looking for an ambitious, data-driven, and creative Director, Acquisition Marketing to lead our digital and offline customer acquisition. In this role, you will rapidly scale our performance marketing program to the next level by developing an efficient, contribution margin positive customer acquisition strategy, expanding and optimizing a full-funnel paid media channel mix, and leading teams of internal and cross-functional stakeholders across media buying, creative development, and performance reporting and analytics.
You will drive a strategic roadmap for acquisition and will be responsible for end-to-end strategy, execution, and performance of digital and offline channels. You will develop and manage an in-house team as well as external agencies and consultants.
This is a high-visibility role with the opportunity to have significant business impact. You'll report directly to our Chief Marketing Officer, have frequent exposure to our executive team and collaborate closely with leaders across retention, digital product, engineering, brand marketing and creative departments.
How You'll Make an Impact:Lead strategy, tactical execution, and optimization of all digital and offline acquisition marketing channels, including paid social, paid search, display, radio and streaming audio, TV and OTT, direct mail, influencer marketing, affiliates and moreManage channels and campaigns toward business growth (revenue / LTV) and profitability (CAC) goals, and provide clear recommendations to continually improve performanceDevelop media calendars and testing roadmaps across key performance vectors, such as audience segmentation and targeting, creative / copy, bids and budget optimizationPartner with external agencies and vendors to set up, execute, and optimize campaignsBuild a top-of-funnel lead generation program, optimizing for lead capture, email acquisition, and other upper funnel metrics as measurement capabilities evolveHelp drive a creative refresh process, providing clear and compelling briefs to the creative team to develop new advertising assets and landing pages, based on performance insights from prior testing and learning, and ensuring a pipeline of fresh creative assets to deployCreate and operationalize A/B testing process for campaigns, creative, messaging, landing pages, targeting, and moreDrive improvement in reporting, collaborating with marketing analytics to refine KPIs selection, holistically evaluate new and existing channel performance, and proactively identify actions to optimize and improve with robust leading indicatorsPartner closely with finance team members to build financial forecasts based on different budget and efficiency scenariosAct as a great cross-functional partner, collaborating with digital product, engineering, finance, operations, brand marketing and creative teams to achieve our goalsWe're Excited About Your:
7-10 years hands-on experience in media buying and customer acquisition, with at least 2 years of people management experiencePrior experience scaling a digitally-native consumer business with rapid growthWell-versed in direct marketing fundamentals and channel best practices for Meta, Google, YouTube, and other online and offline media channelsExperience working on products with complex customer journeys and education is a plusExceptional problem-solving and project management skillsExperience working cross functionally with creative, brand marketing, and digital marketing teamsThrive in a in a fast-paced entrepreneurial environment, with a bias for actionMust be authorized to work in the United StatesPay Transparency:
We can't quantify everything we think you'll love about working at Thesis, from the exciting projects you'll work on, to the smart and humble team you'll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes comprehensive benefits and equity. The base salary hiring range for this position is $165,000-205,000 + annual bonus, but the final compensation offer will ultimately be based on the candidate's location, skill level and experience.
Pay Transparency
$165,000-$205,000 USD
A Few of Our Perks and Benefits:
Competitive compensation with an exceptionally generous equity packageCompetitive Health, dental, and vision plans (including a 100% covered premium plan for all 3!)HSA, FSA and pre-tax commuter benefits for parking and transitAncillary benefits through Talkspace, One Medical, Kindbody, Teladoc, Classpass and more!401k to help you plan for the futureFlexible PTO because we respect the need for work/life harmony$100 monthly wellness stipend for your wellbeing (e.g. massage, cryotherapy, psychedelic therapy, etc.)Unlimited (yes, unlimited) Thesis nootropicsA strong emphasis on promoting from within and personal developmentA dog-friendly office located in the heart of Flatiron steps from Union Square and Madison Square ParkInternational work weekHybrid work modelOur Values:
Meet Your Potential:
At Thesis, we create opportunities for personal and professional growth. We reward hard work, dedication, and an entrepreneurial spirit. We believe in open and honest feedback to help us continually learn and improve. In return, we are committed to providing the resources, support, and guidance for our team to achieve their ambitions and meet their potential.Own Outcomes:
We are driven by achieving meaningful results, both for our customers and our business. We're proactive, conscientious, and take responsibility equally in times of triumph and challenge. We also operate with a sense of urgency because we want to seize the opportunity to create a new category and bring nootropics to everyone who needs them.Lead with Science and Data:
We are obsessed with data to understand our impact, and always seek the truth through objective metrics that help us make informed decisions. Science and evidence underpin everything we do, from product formulation to marketing claims. We're committed to making the highest quality nootropics on the market and measuring our efficacy.Create Exceptional Experiences:
We are committed to creating a work environment that fosters a unique culture and deep sense of belonging. We create exceptional experiences by showing up for each other, giving each other the benefit of the doubt, and building an inclusive and warm environment-in and outside of the office. We're equally committed to showing up for our customers by delivering a thoughtful and impactful experience for anyone who tries one of our products.