Sr Manager, Market & Audience Research
Cox Enterprises, Atlanta, GA, United States
Empower people today to build a better future for the next generation
Salary: USD 129,100.00 - 215,100.00 per year
Duration: Full Time
The Atlanta Journal-Constitution is seeking an experienced and dynamic Sr Manager, Market & Audience Research . In this role, you will be instrumental in guiding our digital transformation journey. We are in search of a strategic thinker and visionary leader capable of establishing and overseeing a comprehensive research infrastructure and framework that spans all facets of our business, with a primary emphasis on audience strategy and development. Collaborating closely with cross-functional teams including newsroom, product and platforms, brand and growth marketing, customer service, and finance, you will drive data-informed decision-making processes, optimize user experiences, and capitalize on growth opportunities.
Qualifications
Preferred
Key Responsibilities:
USD 129,100.00 - 215,100.00 per year
Compensation:
Compensation includes a base salary of $129,100.00 - $215,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.
Qualifications
- Bachelor's degree in a related discipline and 8 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years' experience in a related field; or 20 years' experience in a related field
- 3+ years' experience in management or leadership role
- Strong analytical skills with proficiency in qualitative and quantitative research methods
- Requires strong knowledge of Microsoft Word, Excel, PowerPoint, SPSS, SAS, etc.
- Strong analytical skills with proficiency in qualitative and quantitative research methods.
- Excellent leadership and Collaborative skills skills to work effectively with teams throughout organization
- Strategic mindset with a track record of driving business impact through research initiatives.
- Experience in market sizing analysis, user experience research, and product development.
- Familiarity with survey design, statistical analysis, and data visualization tools.
Preferred
- 7 years+ experience in in a research role within a media or digital organization with experience in a leadership role.
Key Responsibilities:
- Lead a team of research professionals in designing research methodologies, incorporating A/B testing methodologies where applicable, developing data collection strategies, and constructing analysis frameworks all to guarantee the generation of robust and insightful outcomes.
- Collaborate closely with senior leadership to craft insightful and forward-thinking strategies aimed at addressing critical questions pertaining to our audience demographics and preferences.
- Lead efforts to deeply understand our audience, work with teams to develop personas and segments based on research discovering their behaviors, preferences, and needs.
- Utilize insights to inform audience targeting strategies, develop personas, audience segments, and personalization best practices to aid in content development and engagement initiatives.
- Collaborate closely with teams to translate research findings into actionable strategies, influencing product roadmaps and feature prioritization to drive continuous improvement and innovation, ultimately increasing user satisfaction and retention.
- Establish a robust feedback loop with our audience, facilitating continuous communication channels to gather valuable insights and suggestions. These insights will inform key iterative improvements to our products, platforms, and services, ensuring they remain aligned with audience preferences and needs while driving sustained engagement and satisfaction.
- Utilize a combination of qualitative and quantitative research approaches to comprehensively analyze user experiences across our digital platforms.
- Conduct in-depth assessments to gauge the audience's propensity and willingness to invest in premium content and services, thereby informing strategic decisions regarding product offerings and revenue generation.
- Oversee and nurture partnerships with external research vendors and agencies, ensuring seamless collaboration and leveraging their expertise to enhance our research capabilities and insights.
USD 129,100.00 - 215,100.00 per year
Compensation:
Compensation includes a base salary of $129,100.00 - $215,100.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.