Twist Bioscience
Staff Global Marketing Program Manager, SynBio
Twist Bioscience, South San Francisco, California, us, 94083
We are looking for a Staff Global Marketing Manager to be responsible for planning, developing, and executing on marketing programs and activities for our organization. The ideal candidate will have a background with strategic marketing frameworks and concepts, along with professional and/or educational experience in SynBio and Genomics. Candidates should have strong experience in a strategic or tactical marketing role and demonstrate experience working cross-functionally in a matrix organization.
The Staff Global Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization's strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.
What You'll Be Doing:
Senior Marketing Manager Duties and Responsibilities:
Develop strategic, multi-channel integrated marketing plans for Twist's Next Generation Sequencing Portfolio of tools, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of marketing tactical programsIn partnership with product management, guide the development of copy and creative content for SynBio and Genomics markets, positioning products for research while conveying strong value propositions and clear product differentiationCollaborate and ensure alignment of marketing plans among SynBio Product Management, Field Marketing, Commercial Leaders, and other stakeholdersDevelop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the SynBio portfolio.Successfully engage with advertising agencies and internal design team to deliver high- quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materialsMaintain knowledge of the trends and competitive activity relevant to SynBio and Genomics markets, or other assigned marketsPartner with Product Management and Field Marketing to develop and deliver product specific sales training, support and enablement materialsManage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investmentInteract with varying levels of internal and external personnel including direct customer communication, KOL engagement and managementLead and mentor project staff and team membersSet objectives to maximize ROIPrepare and present progress and reports to program stakeholdersAssist team members when needed to accomplish team goalsWhat You'll Bring to the Team
Bachelor's degree (BS/BA) in Life Sciences required5-8+ years' experience in Life Sciences Marketing role5+ years previous experience in product marketing management or marketing program management administrationProficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge o program/project management software (e.g., Smartsheet, MS Project)Knowledgeable in program management methodology and techniques; performance evaluation and change management principlesExperienced at compiling and following budgetsExcellent verbal and written communication skillsAble to multi-task, prioritize, and manage time effectivelyPreferred Qualifications
MBAMS/PhD
This role will be based in San Francisco or Carlsbad and will require 3 days per week onsite.
About Twist Bioscience
Twist Bioscience synthesizes genes from scratch, known as "writing" DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
San Francisco Bay Area Pay Range
$143,000-$180,000 USD
The Staff Global Marketing Manager will drive multiple projects and launch new products in alignment with overall business goals. You will be tasked with developing marketing campaigns and programs to support the organization's strategic direction, as well as creating and managing long-term goals. You will also be in charge of developing budgets and operating plans for programs and writing marketing program proposals.
What You'll Be Doing:
Senior Marketing Manager Duties and Responsibilities:
Develop strategic, multi-channel integrated marketing plans for Twist's Next Generation Sequencing Portfolio of tools, leveraging customer segmentation, competitor analysis, business trends, market opportunities, and timeline planning of marketing tactical programsIn partnership with product management, guide the development of copy and creative content for SynBio and Genomics markets, positioning products for research while conveying strong value propositions and clear product differentiationCollaborate and ensure alignment of marketing plans among SynBio Product Management, Field Marketing, Commercial Leaders, and other stakeholdersDevelop and execute engaging marketing campaigns to achieve measurable results for new and/or existing products within the SynBio portfolio.Successfully engage with advertising agencies and internal design team to deliver high- quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties, and promotional materialsMaintain knowledge of the trends and competitive activity relevant to SynBio and Genomics markets, or other assigned marketsPartner with Product Management and Field Marketing to develop and deliver product specific sales training, support and enablement materialsManage marketing budgets and optimize the promotional mix on campaigns to achieve a high return on investmentInteract with varying levels of internal and external personnel including direct customer communication, KOL engagement and managementLead and mentor project staff and team membersSet objectives to maximize ROIPrepare and present progress and reports to program stakeholdersAssist team members when needed to accomplish team goalsWhat You'll Bring to the Team
Bachelor's degree (BS/BA) in Life Sciences required5-8+ years' experience in Life Sciences Marketing role5+ years previous experience in product marketing management or marketing program management administrationProficient computer skills, Microsoft Office Suite and/or Gsuite; working knowledge o program/project management software (e.g., Smartsheet, MS Project)Knowledgeable in program management methodology and techniques; performance evaluation and change management principlesExperienced at compiling and following budgetsExcellent verbal and written communication skillsAble to multi-task, prioritize, and manage time effectivelyPreferred Qualifications
MBAMS/PhD
This role will be based in San Francisco or Carlsbad and will require 3 days per week onsite.
About Twist Bioscience
Twist Bioscience synthesizes genes from scratch, known as "writing" DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
San Francisco Bay Area Pay Range
$143,000-$180,000 USD