Twist Bioscience
Director, Global Marketing Programs
Twist Bioscience, San Francisco, California, United States, 94199
The Director, Global Marketing Programs will manage the global marketing programs team to drive growth by executing our outbound marketing strategy in support of sales and marketing targets. You will facilitate the planning of omni-channel marketing programs to drive a strong ROI. You will manage a project portfolio encompassing NGS Target Enrichment, Synthetic Biology, and Biopharma Solutions.
What You'll Be Doing
Define target strategy based on customer and market requirements; interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategyWork with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributorsEstablish, drive, and report out group KPIs in line with strategic goalsFacilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materialsDevelop a comprehensive communications process and plan for external and internal audiences, maintaining brand & company voiceManage relationships with external agencies and copywriters, as well as develop our KOL network to create meaningful campaigns and impactful contentDetermine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA and APACWhat You'll Bring to the TeamBachelors in Life Sciences with a MSc/PhD in life sciences highly preferred8-10+ years' experience working within the Life Sciences sectorProven Experience leading a highly successful teamExperience in Marketing Campaign Planning & CommunicationsProven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience highly desirableExperienced people manager
Preferred Qualifications
About Twist Bioscience
Twist Bioscience synthesizes genes from scratch, known as "writing" DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
Twist Bioscience Corporation is an Equal Opportunity Employer. Twist Bioscience Corporation provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic characteristics, or any other category protected by law.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
The base cash compensation for this California-based role is targeted at $173,000 - $229,000 + bonus + equity + benefits. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
San Francisco Bay Area Pay Range
$179,000-$229,000 USD
What You'll Be Doing
Define target strategy based on customer and market requirements; interact with diverse technical and non-technical groups at all organizational levels to delineate and solidify our program strategyWork with product management, digital marketing, and the regional teams to direct the creation, execution, and evaluation of all global marketing programs & campaigns to drive revenue across our multiple channel mix including eCommerce, sales teams, and distributorsEstablish, drive, and report out group KPIs in line with strategic goalsFacilitate the development of product messaging for a variety of internal and external needs including event tactics, webinars, case studies, and training materialsDevelop a comprehensive communications process and plan for external and internal audiences, maintaining brand & company voiceManage relationships with external agencies and copywriters, as well as develop our KOL network to create meaningful campaigns and impactful contentDetermine a cohesive event strategy plan incorporating the needs of each region - AMER, EMEA and APACWhat You'll Bring to the TeamBachelors in Life Sciences with a MSc/PhD in life sciences highly preferred8-10+ years' experience working within the Life Sciences sectorProven Experience leading a highly successful teamExperience in Marketing Campaign Planning & CommunicationsProven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience highly desirableExperienced people manager
Preferred Qualifications
About Twist Bioscience
Twist Bioscience synthesizes genes from scratch, known as "writing" DNA. Just as children learn to both read and write, the next phase of development for the genomics revolution is the ability to write DNA.
At Twist Bioscience, we work in service of people who are changing the world for the better. In fields such as health care, agriculture, industrial chemicals and data storage, our unique silicon-based DNA Synthesis Platform provides precision at a scale that is otherwise unavailable to our customers.
Twist Bioscience Corporation is an Equal Opportunity Employer. Twist Bioscience Corporation provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic characteristics, or any other category protected by law.
San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
The base cash compensation for this California-based role is targeted at $173,000 - $229,000 + bonus + equity + benefits. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
The base cash compensation for this California-based role is below. In addition to base salary, this role is eligible for bonus, equity, and a generous benefits package. Final compensation amounts are determined by multiple factors, including candidate skill, experience, expertise, and location and may vary from the amount listed above. Compensation may be different in other locations.
San Francisco Bay Area Pay Range
$179,000-$229,000 USD