Bloomberg Industry Group
Bloomberg Government Senior Marketing Manager
Bloomberg Industry Group, Arlington, Virginia, United States, 22201
You will plan, develop, integrate, and implement the overall marketing strategy to support revenue growth and increase penetration within existing markets, working alongside the product or content teams to understand the new product or enhancement. You will collaborate closely with the CX team to build the GTM plan and manage the execution of marketing campaigns, promotions, and sales-tools based on business objectives and changing market and competitive conditions. You are responsible for understanding business objectives and changing market and competitive conditions to establish marketing campaign and program objectives are met and within budget then report back to the business stakeholders on the success of the campaigns/programs. What you will do:
Plan, monitor and analyze competitive, financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Develop and implement strategic marketing plans to support growth of assigned products employing direct marketing and integrated, multi-channel campaigns.
Plan, manage, and work with the marketing studio to execute digital and analog campaigns including lead nurturing to generate leads.
Optimize positioning of products for various market segments based on market research, customer feedback, product opportunities and new market developments.
Identify targeted market segments for new product launch messaging, cross-selling and upselling opportunities, and direct marketing efforts.
Identify new channels to market, list sources and lead sources for focused marketing opportunities and sales support.
Collaborate with product, editorial, and marketing studio teams to maximize effectiveness of marketing campaigns and retention efforts.
Manage development and distribution of promotional and collateral materials to support sales and marketing programs. Interact regularly with the sales team to obtain insight into performance of and market response to messaging, materials, and programs.
Develop conference strategy for assigned business unit and execute plan working with Events team.
Track and analyze marketing program performance and adjusts strategy and tactics to increase effectiveness and marketing ROI.
Reports on marketing plans and results to marketing peers and business stakeholders.
You need to have:
7 years of progressive experience in business-to-business marketing. Experience in marketing information services or technology solutions a plus.
Bachelor's degree with coursework in marketing, or equivalent experience; graduate degree a plus.
Demonstrated success in B2B marketing and knowledge of information services, technology, or other related industries.
Proven track record in developing and implementing marketing plans, integrated campaigns, direct marketing, market research, advertising, sales support, and marketing analytics.
Skills and experience across multiple channels including email, online marketing, events/tradeshows, social media, and other channels.
Experience in providing marketing support to sales teams and working directly with sales teams.
Experience managing marketing budgets.
Ability for 10% travel.
Bloomberg Industry Group IS AN EQUAL OPPORTUNITY EMPLOYER
and fully subscribes to the principles of Equal Employment Opportunity. Bloomberg Industry Group has adopted an Affirmative Action Program to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, marital or familial status, pregnancy, childbirth, or related medical issues, genetic information, disabled veteran, veteran, a veteran of the Vietnam Era, or any other classification protected by law.
Plan, monitor and analyze competitive, financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Develop and implement strategic marketing plans to support growth of assigned products employing direct marketing and integrated, multi-channel campaigns.
Plan, manage, and work with the marketing studio to execute digital and analog campaigns including lead nurturing to generate leads.
Optimize positioning of products for various market segments based on market research, customer feedback, product opportunities and new market developments.
Identify targeted market segments for new product launch messaging, cross-selling and upselling opportunities, and direct marketing efforts.
Identify new channels to market, list sources and lead sources for focused marketing opportunities and sales support.
Collaborate with product, editorial, and marketing studio teams to maximize effectiveness of marketing campaigns and retention efforts.
Manage development and distribution of promotional and collateral materials to support sales and marketing programs. Interact regularly with the sales team to obtain insight into performance of and market response to messaging, materials, and programs.
Develop conference strategy for assigned business unit and execute plan working with Events team.
Track and analyze marketing program performance and adjusts strategy and tactics to increase effectiveness and marketing ROI.
Reports on marketing plans and results to marketing peers and business stakeholders.
You need to have:
7 years of progressive experience in business-to-business marketing. Experience in marketing information services or technology solutions a plus.
Bachelor's degree with coursework in marketing, or equivalent experience; graduate degree a plus.
Demonstrated success in B2B marketing and knowledge of information services, technology, or other related industries.
Proven track record in developing and implementing marketing plans, integrated campaigns, direct marketing, market research, advertising, sales support, and marketing analytics.
Skills and experience across multiple channels including email, online marketing, events/tradeshows, social media, and other channels.
Experience in providing marketing support to sales teams and working directly with sales teams.
Experience managing marketing budgets.
Ability for 10% travel.
Bloomberg Industry Group IS AN EQUAL OPPORTUNITY EMPLOYER
and fully subscribes to the principles of Equal Employment Opportunity. Bloomberg Industry Group has adopted an Affirmative Action Program to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, gender identity, sexual orientation, marital or familial status, pregnancy, childbirth, or related medical issues, genetic information, disabled veteran, veteran, a veteran of the Vietnam Era, or any other classification protected by law.