Merritt Academy
Director of Marketing
Merritt Academy, Fairfax, Virginia, United States, 22032
Job Type
Full-time
Description
The J127 Education Foundation, operating three independent schools in Fairfax, VA, is seeking a Director of Marketing. The Marketing Director is responsible for managing all marketing initiatives and strategic planning for The Appletree School, First Steps Academy and Merritt Academy. The Marketing Director will partner with leadership to establish marketing and outreach operations and procedures, and lead marketing initiatives needed to support the company's goals. The Marketing Director is responsible for setting the marketing budget, conducting data analysis of competitors and the market, customer and partner communications and departmental reporting.
This role involves a combination of working on site at various school locations and the ability to work from home occasionally.
Requirements
Plan and manage marketing strategies, campaigns and calendars for the Foundation schools.Monitor and analyze marketing metrics to guide campaigns and make data driven decisions.Create company social media, web, video, print, advertising, sales and collateral.Write for the website and update website content.Oversee the creation of materials including posters, fliers, programs, invitations, etc. to support various special events.Develop branded materials and shepherd projects through inception, design, edits, approvals, and production.Organize and host marketing events and experiences.Create and manage an annual marketing budget.Analyze and report on the success of campaigns based on return on investment metrics.Advise senior management by continuously researching, reviewing, assessing and making recommendations regarding improvement of The Foundation's marketing based on industry data and tends.Identify opportunities to update, simplify, automate, and enhance existing processes and tools to better meet the needs of the organization.Other duties as assigned.Minimum Qualifications:
Bachelor's degree in Marketing, Communications, or a related field5+ years of relevant marketing experience preferredExperience in educational environments preferredExperience in brand marketing, community building, or customer engagementProven track record of creating and executing successful brand appreciation initiativesDemonstrated ability to design and implement effective marketing strategiesPossess time management skills to work on and oversee multiple projects simultaneouslyProven experience with company social media, web, video, print, and advertising collateral.Experience with multi-site operations preferredStrong communications and written skillsExperience analyzing analytics of campaigns and marketing data to critique and improve marketing and advertising activitiesExperience with Word Press, Google Analytics, SEO and Digital MarketingRead, write, and communicate effectively in EnglishHave reliable transportation to travel between multiple school sitesPass pre-employment screeningsWe offer a comprehensive benefits package that includes hybrid work options as well as the following benefits:
Health, dental and vision insurance options for eligible employeesVacation and sick leaveRetirement plan with employer matchingDiscounted tuition rate for child(ren) attending any J127 Education Foundation school
Please visit our career page at www.merrittacademy.org/careers .
Full-time
Description
The J127 Education Foundation, operating three independent schools in Fairfax, VA, is seeking a Director of Marketing. The Marketing Director is responsible for managing all marketing initiatives and strategic planning for The Appletree School, First Steps Academy and Merritt Academy. The Marketing Director will partner with leadership to establish marketing and outreach operations and procedures, and lead marketing initiatives needed to support the company's goals. The Marketing Director is responsible for setting the marketing budget, conducting data analysis of competitors and the market, customer and partner communications and departmental reporting.
This role involves a combination of working on site at various school locations and the ability to work from home occasionally.
Requirements
Plan and manage marketing strategies, campaigns and calendars for the Foundation schools.Monitor and analyze marketing metrics to guide campaigns and make data driven decisions.Create company social media, web, video, print, advertising, sales and collateral.Write for the website and update website content.Oversee the creation of materials including posters, fliers, programs, invitations, etc. to support various special events.Develop branded materials and shepherd projects through inception, design, edits, approvals, and production.Organize and host marketing events and experiences.Create and manage an annual marketing budget.Analyze and report on the success of campaigns based on return on investment metrics.Advise senior management by continuously researching, reviewing, assessing and making recommendations regarding improvement of The Foundation's marketing based on industry data and tends.Identify opportunities to update, simplify, automate, and enhance existing processes and tools to better meet the needs of the organization.Other duties as assigned.Minimum Qualifications:
Bachelor's degree in Marketing, Communications, or a related field5+ years of relevant marketing experience preferredExperience in educational environments preferredExperience in brand marketing, community building, or customer engagementProven track record of creating and executing successful brand appreciation initiativesDemonstrated ability to design and implement effective marketing strategiesPossess time management skills to work on and oversee multiple projects simultaneouslyProven experience with company social media, web, video, print, and advertising collateral.Experience with multi-site operations preferredStrong communications and written skillsExperience analyzing analytics of campaigns and marketing data to critique and improve marketing and advertising activitiesExperience with Word Press, Google Analytics, SEO and Digital MarketingRead, write, and communicate effectively in EnglishHave reliable transportation to travel between multiple school sitesPass pre-employment screeningsWe offer a comprehensive benefits package that includes hybrid work options as well as the following benefits:
Health, dental and vision insurance options for eligible employeesVacation and sick leaveRetirement plan with employer matchingDiscounted tuition rate for child(ren) attending any J127 Education Foundation school
Please visit our career page at www.merrittacademy.org/careers .