Remington
Manager of Marketing & Digital Strategy - Branded Hotels
Remington, Dallas, Texas, United States, 75215
Job Description
Reporting to the Director of Marketing Digital Strategy: Branded Hotels, the Manager of Marketing Digital Strategy is responsible for enhancing the company’s use of on- and off-line marketing channels to improve market share and drive room revenue performance for all hotels within an assigned portfolio. The selected candidate is an entrepreneurial leader who is responsible for brand stewardship; omni-channel marketing strategy and execution; oversight of the hotels’ digital presence and experiential storytelling; delivery of data-driven paid media results; email marketing; and reputation management, social media, and public relations strategies.
The Manager of Marketing Digital Strategy owns the development of the marketing roadmaps for hotels in the portfolio and oversees its execution. They are responsible for the development, management, and execution of marketing initiatives including paid, owned earned media; online content and photography, as well as the marketing plans, reporting, analytics, and market research that drive the efforts to achieve budget, increase revenues and meet market share targets.
Keys to success will be: (1) position hotels as leaders in competitive markets; (2) align strategic marketing KPIs; (3) structure strategic marketing plans to effectively deliver relevant media and messaging to an ideal targeted customer profile to drive commercial metrics; (4) analyzemarketing and digital performance to make data-driven recommendations on budgets and strategic and tactical executions; (5) effectively collaborate and communicate with stakeholders (on-property and above-property) to align on commercial strategies and drive results.
Location Description
Remington is a dynamic, growing, independent hotel management company with over 40 years of experience in the hospitality business. Providing top quality service in the areas of property management and condominium hotel management, Remington's track record of success demonstrates a unique understanding of the hotel business in all phases of the economic cycle. Our culture across these disciplines is centered on achieving results. At Remington, we believe that our people are the ultimate source of our competitive advantage.
Requirements
Oversight of paid media and advertising vehicles to maximize revenue delivery for all hotels in portfolio.Best-in-class digital presence for assigned portfolio through brand strategy and execution; experiential storytelling, content, and visual assets; and revenue generating merchandising.Ensure development and pull-through of hotels’ brand strategy across all consumer touch points.Manage and optimize the portfolio’s email marketing strategy.Champion successful social media, influencer marketing strategies and public relations efforts in partnership with RAMP Social and/or external agencies, and.Collaborate with General Managers, Directors of Sales Marketing, Commercial Strategy partners, and above-property leadership to deliver on-strategy marketing programs.Manage internal resources and external partners and hold them accountable for delivering best-in-class service and performance.Influence the development and execution of portfolio-wide strategies.WHAT YOU BRING:
Dynamic leadership style, entrepreneurial spirit, and passion for driving results.Ability to articulate clear, concise marketing strategy, challenges, and achievements to all stakeholders.Ability to influence and motivate others, build momentum around common goals, and gain trust and credibility.Propensity to leverage data to make marketing strategy decisions.Required Experience
4-year degree required5+ years of experience in digital strategy, eCommerce, marketing communications, branding, public relations, etc.Digital marketing and/or eCommerce experience at Marriott, Hilton, or IHG hotelsProficiency managing paid media campaigns and strategies in the Koddi platform.
Reporting to the Director of Marketing Digital Strategy: Branded Hotels, the Manager of Marketing Digital Strategy is responsible for enhancing the company’s use of on- and off-line marketing channels to improve market share and drive room revenue performance for all hotels within an assigned portfolio. The selected candidate is an entrepreneurial leader who is responsible for brand stewardship; omni-channel marketing strategy and execution; oversight of the hotels’ digital presence and experiential storytelling; delivery of data-driven paid media results; email marketing; and reputation management, social media, and public relations strategies.
The Manager of Marketing Digital Strategy owns the development of the marketing roadmaps for hotels in the portfolio and oversees its execution. They are responsible for the development, management, and execution of marketing initiatives including paid, owned earned media; online content and photography, as well as the marketing plans, reporting, analytics, and market research that drive the efforts to achieve budget, increase revenues and meet market share targets.
Keys to success will be: (1) position hotels as leaders in competitive markets; (2) align strategic marketing KPIs; (3) structure strategic marketing plans to effectively deliver relevant media and messaging to an ideal targeted customer profile to drive commercial metrics; (4) analyzemarketing and digital performance to make data-driven recommendations on budgets and strategic and tactical executions; (5) effectively collaborate and communicate with stakeholders (on-property and above-property) to align on commercial strategies and drive results.
Location Description
Remington is a dynamic, growing, independent hotel management company with over 40 years of experience in the hospitality business. Providing top quality service in the areas of property management and condominium hotel management, Remington's track record of success demonstrates a unique understanding of the hotel business in all phases of the economic cycle. Our culture across these disciplines is centered on achieving results. At Remington, we believe that our people are the ultimate source of our competitive advantage.
Requirements
Oversight of paid media and advertising vehicles to maximize revenue delivery for all hotels in portfolio.Best-in-class digital presence for assigned portfolio through brand strategy and execution; experiential storytelling, content, and visual assets; and revenue generating merchandising.Ensure development and pull-through of hotels’ brand strategy across all consumer touch points.Manage and optimize the portfolio’s email marketing strategy.Champion successful social media, influencer marketing strategies and public relations efforts in partnership with RAMP Social and/or external agencies, and.Collaborate with General Managers, Directors of Sales Marketing, Commercial Strategy partners, and above-property leadership to deliver on-strategy marketing programs.Manage internal resources and external partners and hold them accountable for delivering best-in-class service and performance.Influence the development and execution of portfolio-wide strategies.WHAT YOU BRING:
Dynamic leadership style, entrepreneurial spirit, and passion for driving results.Ability to articulate clear, concise marketing strategy, challenges, and achievements to all stakeholders.Ability to influence and motivate others, build momentum around common goals, and gain trust and credibility.Propensity to leverage data to make marketing strategy decisions.Required Experience
4-year degree required5+ years of experience in digital strategy, eCommerce, marketing communications, branding, public relations, etc.Digital marketing and/or eCommerce experience at Marriott, Hilton, or IHG hotelsProficiency managing paid media campaigns and strategies in the Koddi platform.