Director, B2B Product Marketing

Apex enables modern investing and wealth management tools through an ecosystem offrictionless platforms, APIs, and services.

Director, B2B Product Marketing

Chicago, Illinois, United States of America

Apex Fintech Solutions (AFS) powers innovation and the future of digital wealth management by processing millions of transactions daily, to simplify, automate, and facilitate access to financial markets for all. Our robust suite of fintech solutions enables us to support clients such as Stash, Betterment, SoFi, and Webull, and more than 20 million of our clients' customers.

Collectively, AFS creates an environment in which companies with the biggest ideas in fintech are empowered to change the world. We are based in Dallas, TX and also have offices in Austin, New York, Chicago, Portland, and Belfast.

If you are seeking a fast-paced and entrepreneurial environment where you'll have the opportunity to make an immediate impact, and you have the guts to change everything, this is the place for you.

AFS has received a number of prestigious industry awards, including:

2021, 2020, 2019, and 2018 Best Wealth Management Company - presented by Fintech Breakthrough Awards

2021 Most Innovative Companies - presented by Fast Company

2021 Best API & Best Trading Technology - presented by Global Fintech Awards

ABOUT THIS ROLE

We are seeking a strategic and results-driven Director, B2B Marketing to lead our dynamic marketing team. The ideal candidate will possess a strong background in team leadership, integrated marketing strategies, demand generation, and agency partnerships. With a focus on driving growth and maximizing ROI, the Director will play a key role in shaping our brand's positioning and driving revenue through innovative marketing initiatives.

Duties/Responsibilities

Lead and mentor a high-performing marketing team across product marketing, integrated marketing, demand generation, and agency partnerships.

Develop and execute comprehensive marketing strategies to drive B2B sales growth and increase market share.

Collaborate closely with cross-functional teams including Sales, Product Development, and Operations to align marketing efforts with business objectives.

Oversee the development and implementation of integrated marketing campaigns across digital, social, email, events, and other channels.

Drive Enterprise Account Based Marketing (ABM) strategies, leveraging personalized messaging and campaigns to reach decision-makers and influencers effectively.

Drive demand generation efforts through targeted campaigns, lead nurturing programs, and strategic marketing initiatives.

Cultivate and manage strategic partnerships with external agencies, vendors, and industry influencers to enhance brand visibility and drive business results.

Analyze market trends, competitive landscapes, and customer insights to identify opportunities for growth and innovation.

Define key performance indicators (KPIs) and metrics to measure the effectiveness of marketing programs, and consistently optimize strategies to maximize ROI.

Stay informed about emerging trends, technologies, and best practices in B2B marketing, and leverage insights to drive continuous improvement and innovation.

Education and/or Experience

Bachelor's degree in Marketing , Business Administration, or a related field; MBA preferred.

12+ years of experience leading high-growth marketing teams in a B2B environment.

Proven track record of developing and executing successful B2B marketing strategies that drive revenue growth and market expansion for innovate technology products .

Required Skills/Abilities

Strong leadership and team-building skills, with the ability to inspire and motivate cross-functional teams to achieve shared goals.

Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels of the organization.

Strategic mindset with a data-driven approach to decision-making and problem-solving.

Proficiency in marketing automation platforms, CRM systems, analytics tools, and other marketing technologies.

Demonstrated ability to thrive in a fast-paced, dynamic environment, and effectively manage multiple priorities and deadlines.

This job operates in an office environment.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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Our Rewards

We offer a robust package of employee perks and benefits, including healthcare benefits (medical, dental and vision, EAP), competitive PTO, 401k match, parental leave, and HSA contribution match. We also provide our employees with a paid subscription to the Calm app and offer generous external learning and tuition reimbursement benefits. At AFS, we offer a hybrid work schedule for most roles that allows employees to have the flexibility of working from home and one of our primary offices.

Diversity, Equity, Inclusion, and Belonging (DEIB) Commitment

We're looking for all kinds of people.

At Apex, we believe that wealth management and investing should be accessible to everyone, and we strive to create spaces to democratize investing for folks of all walks of life. Internally, we embrace diversity and are dedicated to creating an inclusive and equitable workplace, which reflects our company vision and mission. We value every team member's unique perspective and are committed to fostering a culture where everyone belongs. Join us in our mission to empower and celebrate individual differences.

Apex is committed to being an equal opportunity employer. We ensure that qualified applicants receive fair consideration for employment without discrimination based on sex, gender identity, gender expression, sexual orientation, race, color, natural or protective hairstyle, genetics, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Know your rights: workplace discrimination is illegal. We stand by this commitment to promote a diverse, equitable, and inclusive workforce.

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