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Intelliswift

Social Media Marketing Lead

Intelliswift, San Jose, California, United States, 95199


Job ID: 24-03299

Job Title:

Communications Manager/Social Media Marketing LeadLocation:

RemoteDuration:

6 months, possible extensionContract Type:

W2 onlyPay

Rate:

$ 42.50/Hour

ResponsibilitiesWe're looking for a social media marketing lead to help define and develop an outstanding social media presence for our client supporting their Parts & Auto / Motors categories.Responsible for managing the client's motors/P&A category social strategy including the development of social and influencer briefs, content curation, plan and lead on-the-ground activations at culturally relevant events.Lead in agency briefings; align with marketing, business and cross-functional partners to adapt initiatives into robust, measurable strategic social plans and editorial calendars.Synthesize multiple data inputs (paid and organic, influencer reports, internal dashboards, market trends) for actionable insights and reporting to present iterative content strategy.Work directly with brand marketing, comms, internal and external creative teams and partners to drive brand and campaign objectives.Bring creative solutions to business and marketing initiatives. Forge and foster a community of motors enthusiasts across relevant platforms.

Required Skills

6+ years Social Media management experienceBudgeting experienceStays current with social platform tech and trend developments and standard methodologies to push innovative concepts and test/learn campaignsDeep social media expertise establishing channel best practicesAnalytics specialist; you make data-driven decisions and continually look for ways to optimize strategy and tacticsProactive leader and responsive planner; Confidently lead projects end-to-end, managing stakeholders, achieving clarity and continue progressing forward to meet the speed of businessDetermined self-starter; Fully owns scope and doesn't passively wait for instruction.Ideate and concept content briefs that deliver on business and marketing objectives while being informed by platform best practices and audience behaviorUnderstanding of paid media principles and content strategy nuances to lead paid full funnel social campaignsPartner with extensive list of cross-functional teams including Brand Marketing, Media Planning, Comms and Growth (among others) to plan, execute, measure and present campaign / owned social strategy performanceSolid understanding for the nuances of the social channels and how to adapt and improve content per channel