Marmon Holdings, Inc.
Director, Brand & Strategic Marketing Communications
Marmon Holdings, Inc., Addison, Texas, United States, 75001
Acumed LLC
Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.
Job Scope
The Director, Brand & Strategic Marketing Communications oversees Acumed's branding including development and implementation of marketing strategies for Company. Develops marketing communication activities which drive revenue growth and increases brand presence. Utilizes resources to deliver integrated strategic marketing communications. Produces print, digital, e-mail, and web communications that drive positive visibility and establishes a harmonized and consistent brand image, presence and messaging in collaboration with product marketing teams. Leads Marketing Communications team and supervises marketing assets.
Responsibilities
Manages design and creation of sales and marketing materialsLeads strategic direction for direct advertising and media relationsManages company presence at professional meetingsPlans, develops, and leads Acumed brand architecture strategy including executing annual brand target setting, innovation review, and brand strategy reviewDevelops and manages schedules and budgets for campaigns and initiativesCollaborates effectively across cross-functional teams to evaluate, identify, and recommend opportunities to increase market share, strengthen brand, and amplify consumer brand experienceOversees content on Acumed websites and print materials globallyDevelops and manages marketing communications' budget annuallyManages Acumed brand usage inquiries, reviews, approvals; issues license agreements; analyzes best practices and identifies ways to improve use of logos/trademarksGuides brand strategy projects, including developing creative briefs, leading strategy for projects that extends brand messaging across multiple media channels and works with creative team to deliver effective and exciting brand creativeDevelops and maintains professional working relationships with outside vendorsMaintains strong understanding of current Acumed product linesActs as ambassador of global Acumed brand identityResearches innovative delivery methods for sales and marketing messagesManages creative teamQualifications
Bachelor's degree in Marketing, Advertising or related field; Master's preferred8+ years of strategic marketing communications required10+ years supervisory experience leading team of professional creative staff preferredExcellent brand management, messaging, positioning, and promotional skillsExperience in medical illustration highly preferredProficient with Photoshop, Illustrator, InDesign, QuarkXPress, PowerPoint and other programsExperience with graphic design, print and web/multimedia projectsStrong organizational and project planning skillsExcellent verbal and written communication skillsFamiliar with database concepts for marketing purposes
Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.
We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying.
Come join a team where People make the difference! As a part of Marmon Holdings, Inc., a highly decentralized organization, we rely heavily on people with the aptitude, attitude, and entrepreneurial spirit to drive our success, and we're committed to attracting and retaining top talent.
Job Scope
The Director, Brand & Strategic Marketing Communications oversees Acumed's branding including development and implementation of marketing strategies for Company. Develops marketing communication activities which drive revenue growth and increases brand presence. Utilizes resources to deliver integrated strategic marketing communications. Produces print, digital, e-mail, and web communications that drive positive visibility and establishes a harmonized and consistent brand image, presence and messaging in collaboration with product marketing teams. Leads Marketing Communications team and supervises marketing assets.
Responsibilities
Manages design and creation of sales and marketing materialsLeads strategic direction for direct advertising and media relationsManages company presence at professional meetingsPlans, develops, and leads Acumed brand architecture strategy including executing annual brand target setting, innovation review, and brand strategy reviewDevelops and manages schedules and budgets for campaigns and initiativesCollaborates effectively across cross-functional teams to evaluate, identify, and recommend opportunities to increase market share, strengthen brand, and amplify consumer brand experienceOversees content on Acumed websites and print materials globallyDevelops and manages marketing communications' budget annuallyManages Acumed brand usage inquiries, reviews, approvals; issues license agreements; analyzes best practices and identifies ways to improve use of logos/trademarksGuides brand strategy projects, including developing creative briefs, leading strategy for projects that extends brand messaging across multiple media channels and works with creative team to deliver effective and exciting brand creativeDevelops and maintains professional working relationships with outside vendorsMaintains strong understanding of current Acumed product linesActs as ambassador of global Acumed brand identityResearches innovative delivery methods for sales and marketing messagesManages creative teamQualifications
Bachelor's degree in Marketing, Advertising or related field; Master's preferred8+ years of strategic marketing communications required10+ years supervisory experience leading team of professional creative staff preferredExcellent brand management, messaging, positioning, and promotional skillsExperience in medical illustration highly preferredProficient with Photoshop, Illustrator, InDesign, QuarkXPress, PowerPoint and other programsExperience with graphic design, print and web/multimedia projectsStrong organizational and project planning skillsExcellent verbal and written communication skillsFamiliar with database concepts for marketing purposes
Following receipt of a conditional offer of employment, candidates will be required to complete additional job-related screening processes as permitted or required by applicable law.
We are an equal opportunity employer, and all applicants will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to careers@marmon.com, and please be sure to include the title and the location of the position for which you are applying.