Anyscale
Marketing Operations Manager
Anyscale, San Francisco, California, United States, 94199
We are seeking a talented and experienced Marketing Operations Manager to join our dynamic marketing team. The Marketing Operations Manager will play a pivotal role in optimizing our marketing and GTM processes across PLG and Sales-led motions, and driving operational excellence and efficiency across all marketing initiatives. Three key areas for this role are to (1) align with SDR & Sales (2) measure and attribute every marketing touch-points, and (3) scale our marketing effort & dollar to go further.
Key Responsibilities:
Marketing Automation:
Oversee the implementation and management of marketing automation platforms (e.g., HubSpot, Marketo) to streamline workflows, nurture leads, and optimize campaign performanceData Management:
Develop and maintain a comprehensive data management strategy, ensuring accurate and up-to-date lead/contact/account/opportunity information for segmentation, targeting, and personalizationCampaign Management:
Collaborate with cross-functional teams to plan, create, execute, and measure marketing campaigns, leveraging automation tools to drive efficiency and effectivenessAnalytics and Reporting:
Establish key performance indicators (KPIs) and develop dashboards and reports to monitor campaign performance, identify trends, and provide actionable insights for continuous improvementProcess Optimization:
Identify areas for process improvement and implement solutions to enhance operational efficiency and scalabilityMarketing Technology Stack:
Evaluate, recommend, and implement new marketing technologies and tools to support the evolving needs of the marketing team and improve overall effectivenessTraining and Enablement:
Provide training and support to marketing team members on marketing automation platforms, processes, and best practices to ensure alignment and proficiencyCompliance and Governance:
Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and establish governance policies to maintain data integrity and securityQualifications:
Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)Proven experience 5+ years in marketing operations in B2B SaaSProficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and other technologies such as Google Tag Manager, Mutiny, Clearbit, 6sense, Common Room, and many othersStrong analytical and spreadsheet skills with the ability to interpret data, analyze trends, and generate actionable insightsExcellent project management skills with a demonstrated ability to manage multiple projects and priorities simultaneouslyStrong communication and collaboration skills with the ability to work effectively across cross-functional teamsCertification in marketing automation platforms (e.g HubSpot, Marketo) is a plus
Key Responsibilities:
Marketing Automation:
Oversee the implementation and management of marketing automation platforms (e.g., HubSpot, Marketo) to streamline workflows, nurture leads, and optimize campaign performanceData Management:
Develop and maintain a comprehensive data management strategy, ensuring accurate and up-to-date lead/contact/account/opportunity information for segmentation, targeting, and personalizationCampaign Management:
Collaborate with cross-functional teams to plan, create, execute, and measure marketing campaigns, leveraging automation tools to drive efficiency and effectivenessAnalytics and Reporting:
Establish key performance indicators (KPIs) and develop dashboards and reports to monitor campaign performance, identify trends, and provide actionable insights for continuous improvementProcess Optimization:
Identify areas for process improvement and implement solutions to enhance operational efficiency and scalabilityMarketing Technology Stack:
Evaluate, recommend, and implement new marketing technologies and tools to support the evolving needs of the marketing team and improve overall effectivenessTraining and Enablement:
Provide training and support to marketing team members on marketing automation platforms, processes, and best practices to ensure alignment and proficiencyCompliance and Governance:
Ensure compliance with data protection regulations (e.g., GDPR, CCPA) and establish governance policies to maintain data integrity and securityQualifications:
Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)Proven experience 5+ years in marketing operations in B2B SaaSProficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Adobe Analytics), and other technologies such as Google Tag Manager, Mutiny, Clearbit, 6sense, Common Room, and many othersStrong analytical and spreadsheet skills with the ability to interpret data, analyze trends, and generate actionable insightsExcellent project management skills with a demonstrated ability to manage multiple projects and priorities simultaneouslyStrong communication and collaboration skills with the ability to work effectively across cross-functional teamsCertification in marketing automation platforms (e.g HubSpot, Marketo) is a plus