Russell Tobin
Data Analytics / Data science- Marketing Analytics
Russell Tobin, San Francisco, California, United States, 94199
What are we looking for in our Data Analytics / Data science- Marketing Analytics?
Location: Chicago, IL OR New York, NY (Hybrid)Duration: 6+ monthsPay rate: $45-$52/hr (Based on Experience)Description:What You'll DoStandard Post-Campaign Reporting - Establish streamlined processes for the timely delivery of standardized Post-Campaign Reports (PCRs)Scalable Operations - Optimize operations for scalability through automation, process improvement, play booking and best practices.Strategic Alignment - Foster cross-functional collaboration to align reporting strategies with organizational goals, including collaborations with product, engineering, measurement strategy, ads partner solutions, etc.Vendor Management - Build out processes for vendors supporting the CRA function within Measurement Operations, troubleshooting issues with processes for vendors (i.e. fixing broken queries, QAing custom data, etc)Iterating and Scaling - Continuously iterating on and improving processes built to ensure a high quality of deliverables and high client (internal and external) satisfaction.Advocacy for the local country and regional needs - Establish a deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers and Merchant Operations teams, in order meet post campaign reporting needs for that country/regionBasic QualificationsBachelor's degree or equivalent in math, statistics, psychology, marketing, economics, computer science, operational research or similar quantitative field3+ years of experience in data analytics/data science, measurement and insights, consulting, operations or strategy3+ years of experience in marketing/advertising analytics and measurement; experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising preferred3+ years of experience and advanced skills in data analysis (e.g. MS Excel / Google Sheets / Python), storytelling (e.g. providing actionable insights based on analysis), advanced data querying (e.g. SQL), leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau)Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting/analysis requestsStrong communication skills, with the ability to build relationships with various stakeholders including sales and account management team, and to effectively communicate technical work to non-technical audiencesDetail orientation with a focus on accuracy and efficiency (process standardization) using strong documentation. You lean in and embrace the details to map processes, clean data, and even write/review code!Preferred QualificationsExperience with marketing/ advertising measurement, analytics, and reporting within an advertising agency/consulting.Experience with online advertising, targeting, and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.)Experience with 3rd party measurement studies (brand lift, sales lift, foot traffic, etc.)Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad-buying platforms.Experience with A/B and multivariate test design and implementation and statistical concepts.Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience.Experience with relationship building/management with internal stakeholders including Marketing, Product, and EngineeringRussell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#LI-ST1#CBRate/Salary: $45-$52
Location: Chicago, IL OR New York, NY (Hybrid)Duration: 6+ monthsPay rate: $45-$52/hr (Based on Experience)Description:What You'll DoStandard Post-Campaign Reporting - Establish streamlined processes for the timely delivery of standardized Post-Campaign Reports (PCRs)Scalable Operations - Optimize operations for scalability through automation, process improvement, play booking and best practices.Strategic Alignment - Foster cross-functional collaboration to align reporting strategies with organizational goals, including collaborations with product, engineering, measurement strategy, ads partner solutions, etc.Vendor Management - Build out processes for vendors supporting the CRA function within Measurement Operations, troubleshooting issues with processes for vendors (i.e. fixing broken queries, QAing custom data, etc)Iterating and Scaling - Continuously iterating on and improving processes built to ensure a high quality of deliverables and high client (internal and external) satisfaction.Advocacy for the local country and regional needs - Establish a deep understanding of the local needs and nuances by partnering with local Account Executives, Account Managers and Merchant Operations teams, in order meet post campaign reporting needs for that country/regionBasic QualificationsBachelor's degree or equivalent in math, statistics, psychology, marketing, economics, computer science, operational research or similar quantitative field3+ years of experience in data analytics/data science, measurement and insights, consulting, operations or strategy3+ years of experience in marketing/advertising analytics and measurement; experience in omnichannel marketing, attribution, and ROI measurement, including performance and awareness of online advertising preferred3+ years of experience and advanced skills in data analysis (e.g. MS Excel / Google Sheets / Python), storytelling (e.g. providing actionable insights based on analysis), advanced data querying (e.g. SQL), leveraging data visualization tools (e.g., Looker, Google Data Studio, Tableau)Strong organizational skills, with the ability to effectively manage multiple projects simultaneously; project management experience in dealing with a high volume of reporting/analysis requestsStrong communication skills, with the ability to build relationships with various stakeholders including sales and account management team, and to effectively communicate technical work to non-technical audiencesDetail orientation with a focus on accuracy and efficiency (process standardization) using strong documentation. You lean in and embrace the details to map processes, clean data, and even write/review code!Preferred QualificationsExperience with marketing/ advertising measurement, analytics, and reporting within an advertising agency/consulting.Experience with online advertising, targeting, and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.)Experience with 3rd party measurement studies (brand lift, sales lift, foot traffic, etc.)Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad-buying platforms.Experience with A/B and multivariate test design and implementation and statistical concepts.Experience in developing and presenting strategic, action-oriented recommendations from complex analytics efficiently and engagingly to an executive audience.Experience with relationship building/management with internal stakeholders including Marketing, Product, and EngineeringRussell Tobin offers eligible employee's comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.#LI-ST1#CBRate/Salary: $45-$52