Marketing & Communications Manager

The Marketing & Communication Manager leads the creative development team and coordinates the Association’s overall communications strategy. The Marketing & Communications Manager works collaboratively with team members of the FVMA to develop and implement marketing and communications strategies that will broaden the impact of the Association’s membership services programs, encourage membership growth, and enhance membership engagement in the FVMA and organized veterinary medicine.QualificationsBachelor’s degree required or an equivalent combination of relevant experienceMinimum of 5 – 7 years of related professional experienceNon-profit experience preferred but not requiredSignificant communications experience that includes a blend of advocacy and media relationsProven ability to conceptualize and create strategic plans and communications materials for campaignsExcellent writing ability and editing skills, including experience in writing press releases, reports, articles, op-ed pieces, advertisements, and speechesKnowledge of photo-editing, electronic production including visual and audio, and the rudiments of design and publishing, familiarity with local and national media, web page, and social media trendsExperience with the handling of sensitive and confidential issuesEffective time management skills and the ability to meet deadlinesAble to give and receive constructive feedbackRequirementsLead the Association’s communications, marketing, and public relations tasks, including but not limited to the production of press releases, magazine publications, and newsletters, as well as all marketing collateral for FVMA conferences and eventsDevelop a marketing strategy, including setting objectives and creating plans to reach target audiences for core FVMA programs such as the FVMA PAC, FVMA Foundation, and othersWork with the Director of Conferences and Strategic Partnerships to develop sponsorship offerings, media kit offerings, and exhibitor sponsorship opportunitiesServe as the point of contact for the veterinary career network and the classified ads programOversee the relationship and communication with the FVMA’s web development agency to ensure FVMA.org is functional and UX projects are implementedServe as the point of contact for the FVMA’s outside print vendorProvide the Executive Office with regular metrics and department updates (ex. dashboards, post-event reports, etc.)Identify and analyze marketing trendsCreate and maintain budgets in conjunction with the finance departmentGuide, development, and refine FVMA core messaging to ensure Association consistencyManage the operations and output by the creative development team, who are responsible for creating marketing and communications materials such as brochures, ads, and websitesServe as author and Deputy Editor for the organization’s websites and publications as well as other creative content, in alignment with the Executive Director who assumes the role of Editor-in-ChiefMaintain relationships with local community members to ensure that the organization is valued in the communityServe as the media contact for the FVMA and its subsidiaries while maintaining a press directoryDevelop a communications plan that outlines how the organization will spread its message to different audiences using multiple channels such as social media, print media, and email campaignsDevelop branding strategies for products and services to support sales goalsProofread all conference and event materials, marketing and educational publications, and other FVMA correspondencesProduce and oversee social media programming while producing electronic media marketing and outreach/advocacy pieces in support of the Association’s strategic goalsImplement strategies to increase revenue from existing clients and attract new business from prospective clientsEnsure that marketing and communications align with the organization's overall goalsAble to help direct or support project management and strategic planning needs of the Association and its various programs, initiatives, etc.Contribute to team efforts by accomplishing tasks as neededSupport special events such as yearly conferences that help promote the organization’s mission – including but not limited to the FVMA Annual Conference, the FVMA Gulf-Atlantic Veterinary Conference, the FAEP Ocala Equine Conference, and the FAEP Promoting Excellence SymposiumPerform all other duties as assignedBenefitsHealth Care Plan (Medical, Dental, Vision)401(k) Retirement Plan 401 (Match 5% after one year)Paid Time Off (11 days in first year of employment)Paid Holidays Off (12 holidays observed)Short-Term Disability, AD&D, Life Insurance