The LaSalle Group
Paid Media Specialist
The LaSalle Group, Rosemont, Illinois, United States,
LaSalle Network has partnered with a leading B2B manufacturing company based in the northwestern Chicago suburbs. They are dedicated to delivering innovative and high-quality products to their clients while continually expanding their market presence. They are looking for an experienced and results-driven
Paid Media Specialist
to join their marketing team and help maximize their online advertising efforts.
The
Paid Media Specialist
will be responsible for managing and optimizing our client's paid media campaigns across various platforms, including Google Ads, Bing Ads and Amazon Ads. You will play a crucial role in driving traffic, generating leads and increasing conversions through strategic and well-executed paid media initiatives. The ideal candidate has a deep understanding of digital advertising, strong analytical skills and a proven track record of managing successful PPC campaigns.
Paid Media Specialist Responsibilities:
Plan, create and manage paid media campaigns across Google Ads, Bing Ads and Amazon AdsConduct keyword research and selection for pay-per-click (PPC) campaignsWrite compelling ad copy and develop creative assets that align with campaign goalsMonitor and analyze campaign performance, making data-driven decisions to optimize for ROI and KPIsPerform A/B testing of ads to improve click-through rates (CTR) and conversion ratesManage budget allocations and bid strategies to maximize the efficiency of ad spendGenerate regular reports on campaign performance and provide actionable insights and recommendationsStay up-to-date with industry trends, best practices and platform updates to ensure campaigns are leveraging the latest strategies and technologiesCollaborate with the marketing team to align paid media efforts with overall marketing strategies and objectivesTroubleshoot and resolve any issues related to paid media campaigns
Paid Media Specialist Requirements:
Bachelor's degree in Marketing, Business, Communications or a related field2+ years of experience in managing paid media campaigns, specifically with Google Ads, Bing Ads and Amazon AdsProven track record of successful PPC campaign management and optimizationStrong understanding of digital advertising principles, including keyword research, bid management and ad copywritingProficiency in using advertising platforms and tools such as Google Ads, Bing Ads, Amazon Advertising Console and Google AnalyticsExcellent analytical skills and the ability to interpret data to drive decision-makingStrong organizational skills and the ability to manage multiple campaigns and projects simultaneouslyExcellent communication and collaboration skills, with the ability to work effectively with cross-functional teamsGoogle Ads and Bing Ads certifications are a plusExperience in the B2B manufacturing industry is a plus
If you are a skilled
Paid Media Specialist
with a passion for driving results through strategic advertising, we would love to hear from you. Apply today to be considered for this
Paid Media Specialist
position!
Thank you,
Lizzy BannPrincipal, Marketing RecruitingLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.
Paid Media Specialist
to join their marketing team and help maximize their online advertising efforts.
The
Paid Media Specialist
will be responsible for managing and optimizing our client's paid media campaigns across various platforms, including Google Ads, Bing Ads and Amazon Ads. You will play a crucial role in driving traffic, generating leads and increasing conversions through strategic and well-executed paid media initiatives. The ideal candidate has a deep understanding of digital advertising, strong analytical skills and a proven track record of managing successful PPC campaigns.
Paid Media Specialist Responsibilities:
Plan, create and manage paid media campaigns across Google Ads, Bing Ads and Amazon AdsConduct keyword research and selection for pay-per-click (PPC) campaignsWrite compelling ad copy and develop creative assets that align with campaign goalsMonitor and analyze campaign performance, making data-driven decisions to optimize for ROI and KPIsPerform A/B testing of ads to improve click-through rates (CTR) and conversion ratesManage budget allocations and bid strategies to maximize the efficiency of ad spendGenerate regular reports on campaign performance and provide actionable insights and recommendationsStay up-to-date with industry trends, best practices and platform updates to ensure campaigns are leveraging the latest strategies and technologiesCollaborate with the marketing team to align paid media efforts with overall marketing strategies and objectivesTroubleshoot and resolve any issues related to paid media campaigns
Paid Media Specialist Requirements:
Bachelor's degree in Marketing, Business, Communications or a related field2+ years of experience in managing paid media campaigns, specifically with Google Ads, Bing Ads and Amazon AdsProven track record of successful PPC campaign management and optimizationStrong understanding of digital advertising principles, including keyword research, bid management and ad copywritingProficiency in using advertising platforms and tools such as Google Ads, Bing Ads, Amazon Advertising Console and Google AnalyticsExcellent analytical skills and the ability to interpret data to drive decision-makingStrong organizational skills and the ability to manage multiple campaigns and projects simultaneouslyExcellent communication and collaboration skills, with the ability to work effectively with cross-functional teamsGoogle Ads and Bing Ads certifications are a plusExperience in the B2B manufacturing industry is a plus
If you are a skilled
Paid Media Specialist
with a passion for driving results through strategic advertising, we would love to hear from you. Apply today to be considered for this
Paid Media Specialist
position!
Thank you,
Lizzy BannPrincipal, Marketing RecruitingLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.