The Salvation Army National Headquarters
Social Media Coordinator
The Salvation Army National Headquarters, Alexandria, Virginia, us, 22350
This position performs a variety of activities in the field of public relations that directly assist the External Communications Manager in social media and digital communications execution of The Salvation Army’s National Community Relations and Development Section.JOB SUMMARY:Supports the External Communications Manager and Director of Communications as primary community manager and content creator for the various social and digital communications channels of The Salvation Army National Headquarters, Publications, and World Service Office. Works with external and internal communications teams to coordinate digital communication efforts across platforms with the field, with corporate partners, media partners, and more. Works directly with the national agency of record, alongside the External Communications Manager and other NCRD team members, to develop digital assets for national channels and to coordinate field engagement online with national resources.ESSENTIAL FUNCTIONS:
This job description should not be interpreted as all inclusive.
It is intended to identify the essential functions and requirements of this position.
The Social Media Coordinator may be requested to perform job-related responsibilities and tasks other than those stated in this job description.Drafts all social media content, in coordination with the external communications manager and the agency of record, for The Salvation Army’s National social media channels. This will include developing, engaging with, and/or monitoring social media content and channels in evenings or on weekends as circumstantially required.Drafts all social media content for ad hoc accounts developed for temporary purposes, such as national conferences.Captures, edits, and publishes live social media content for all National Salvation Army social media channels. This will include travel as needed for events, partner activations, executive messaging opportunities, etc.Assists in writing, editing, proofing, and publishing, feature-style digital content for The Salvation Army’s national newsroom and other owned online channels.Provides strategic guidance and new engagement strategies for all national social media and digital communications channels, including social media, the national website, and other public-facing owned outlets.Manages online community engagement and outreach.Maintains the highest levels of responsiveness to public outreach to The Salvation Army through social media and other digital channels.Provides strategic guidance and best practice training to local, Divisional, and Territorial Salvation Army teams to increased engagement in national efforts.Develops and consolidates digital asset packages, social media guidance, and online integration strategies for field use.Develops and implements integrated online communication strategies, in coordination with the internal and external communications managers, for promoting national corporate partner activations.Researches and provides recommendations for new platforms or communication strategies to be considered by National Headquarters.Works directly with the external communications manager and national agency of record to develop digital assets for national and field use, and to implement national public relations campaigns on digital channels.Actively monitors digital media channels for issues or crisis opportunities and alerts appropriate team members and leadership with recommendations for next steps.Works directly with SAWSO technical advisors and other staff to capture content from international service work and to promote that work on the SAWSO and National Salvation Army websites, social media, and other digital media channels.Works directly with the Publications team to coordinate content across social media, print, audio, and other mediums.Works directly with in-house and external team members to promote Echelon to appropriate audiences using social media and digital media outlets.Monitors social media for emergency disaster events that The Salvation Army is engaged in and engages appropriate field teams to include appropriate and quality content on the national digital media channels.Provides regular, relevant analytics reports to Department, Section, and National Leadership, to identify strengths and opportunities, and to measure the successes and challenges of a national campaign or strategy.Works with the agency to monitor and measure the Army’s earned and paid media presence and plans strategies accordingly.Supervises interns as needed in fulfilling the external communications support roles of the department, including earned media opportunities, social media, corporate partner communications, and more.Learns and understands the roles and responsibilities of all other members of the NCRD Communications Department, and develops the skillsets needed to fill primary and secondary roles as a cross-functional team.Performs additional assignments assigned by the External Communications Manager, Director of Communications, and/or the NCRD Secretary that have a direct bearing on the section and The Salvation Army.Performs other related work as required of the position and including travel.MATERIALS AND EQUIPMENT USED:Computer
Telephone
Scanner/PrinterDSLR Cameras
Smartphone
Webcams and various speakers for virtual meetingsMINIMUM QUALIFICATIONS REQUIRED:EDUCATION AND EXPERIENCE:Bachelors degree from an accredited college or university in Public Relations, Journalism, Communications, Marketing or related field,andthree to five years’ experience
in related field at an organization;orany equivalent combination of training and experience that provides the required knowledge, skills, and abilities.
LICENSES AND CERTIFICATIONS:May require a valid driver’s license and/or passport.KNOWLEDGE, SKILLS AND ABILITIES:Knowledge of public communications, including traditional and social media.Ability to write original copy, content, and promotional materials.Ability to meet deadlines.Ability to communicate professionally and intellectually with a variety of Salvation Army publics.Knowledge of or ability to learn Salvation Army policies.Ability to exercise sound, independent judgment.
Ability to edit and proofread news releases and publications, and repackage for social media consumptionAbility to integrate and interpret data from various sources through research.Ability to appropriately post and remove content to be displayed on the various NHQ web sites.Ability to determine the most effective and efficient method to accomplish work objectives and goals and to work under limited supervision.Ability to demonstrate sensitivity to, and respect for, diverse populations.Ability to maintain the confidentiality of The Salvation Army’s policies, procedures and information shared as befitting the needs of the position and exposure to a diversity of situations and audiences.MENTAL AND PHYSICAL ABILITIES:Ability to meet attendance and availability during emergency responses and the extended period from Thanksgiving through Christmas.Ability to read, write, and communicate the English language; Spanish a plus.Demonstrated written/verbal communication skills.Ability to develop and maintain a good working relationship with all levels of personnel at NHQ and throughout the four territories.Demonstrated research and analytical skills.Ability to operate various projection and office equipment including a telephone, computer, scanner, copier, LCD projectors, smart TV’s, etc.Good working knowledge of various content management systems, especially those used at NHQ such as Hootsuite, TweetDeck, Facebook Business Manager, etc.Ability to effectively navigate the Internet and to use as a key research tool.Ability to work well under the pressure of deadlines.Ability to lift objects under 24 pounds.Ability to travel, possibly internationally, and to make appropriate arrangements for traveling alone and/or with others.WORKING CONDITIONS:Duties are usually performed seated.
Sitting may be relieved by brief or occasional periods of standing or walking.Work is performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like.This position holds the potential of exposing the individual to additional elements of the outdoors (heat, wind, rain, cold, snow) by participating in outdoor Washington, DC-based news conferences and in going to emergency response sites.
Visiting emergency response sites may require moving into environments that do not have immediate access to food, water, electricity or lodging for extended periods of time.The Salvation Army reserves the right to revise the job or to require that different or additional tasks be performed based on the organization’s need or when circumstances change.All employees recognize that The Salvation Army is a church and agree that they will do nothing as an employee of The Salvation Army to undermine its religious mission.
This job description should not be interpreted as all inclusive.
It is intended to identify the essential functions and requirements of this position.
The Social Media Coordinator may be requested to perform job-related responsibilities and tasks other than those stated in this job description.Drafts all social media content, in coordination with the external communications manager and the agency of record, for The Salvation Army’s National social media channels. This will include developing, engaging with, and/or monitoring social media content and channels in evenings or on weekends as circumstantially required.Drafts all social media content for ad hoc accounts developed for temporary purposes, such as national conferences.Captures, edits, and publishes live social media content for all National Salvation Army social media channels. This will include travel as needed for events, partner activations, executive messaging opportunities, etc.Assists in writing, editing, proofing, and publishing, feature-style digital content for The Salvation Army’s national newsroom and other owned online channels.Provides strategic guidance and new engagement strategies for all national social media and digital communications channels, including social media, the national website, and other public-facing owned outlets.Manages online community engagement and outreach.Maintains the highest levels of responsiveness to public outreach to The Salvation Army through social media and other digital channels.Provides strategic guidance and best practice training to local, Divisional, and Territorial Salvation Army teams to increased engagement in national efforts.Develops and consolidates digital asset packages, social media guidance, and online integration strategies for field use.Develops and implements integrated online communication strategies, in coordination with the internal and external communications managers, for promoting national corporate partner activations.Researches and provides recommendations for new platforms or communication strategies to be considered by National Headquarters.Works directly with the external communications manager and national agency of record to develop digital assets for national and field use, and to implement national public relations campaigns on digital channels.Actively monitors digital media channels for issues or crisis opportunities and alerts appropriate team members and leadership with recommendations for next steps.Works directly with SAWSO technical advisors and other staff to capture content from international service work and to promote that work on the SAWSO and National Salvation Army websites, social media, and other digital media channels.Works directly with the Publications team to coordinate content across social media, print, audio, and other mediums.Works directly with in-house and external team members to promote Echelon to appropriate audiences using social media and digital media outlets.Monitors social media for emergency disaster events that The Salvation Army is engaged in and engages appropriate field teams to include appropriate and quality content on the national digital media channels.Provides regular, relevant analytics reports to Department, Section, and National Leadership, to identify strengths and opportunities, and to measure the successes and challenges of a national campaign or strategy.Works with the agency to monitor and measure the Army’s earned and paid media presence and plans strategies accordingly.Supervises interns as needed in fulfilling the external communications support roles of the department, including earned media opportunities, social media, corporate partner communications, and more.Learns and understands the roles and responsibilities of all other members of the NCRD Communications Department, and develops the skillsets needed to fill primary and secondary roles as a cross-functional team.Performs additional assignments assigned by the External Communications Manager, Director of Communications, and/or the NCRD Secretary that have a direct bearing on the section and The Salvation Army.Performs other related work as required of the position and including travel.MATERIALS AND EQUIPMENT USED:Computer
Telephone
Scanner/PrinterDSLR Cameras
Smartphone
Webcams and various speakers for virtual meetingsMINIMUM QUALIFICATIONS REQUIRED:EDUCATION AND EXPERIENCE:Bachelors degree from an accredited college or university in Public Relations, Journalism, Communications, Marketing or related field,andthree to five years’ experience
in related field at an organization;orany equivalent combination of training and experience that provides the required knowledge, skills, and abilities.
LICENSES AND CERTIFICATIONS:May require a valid driver’s license and/or passport.KNOWLEDGE, SKILLS AND ABILITIES:Knowledge of public communications, including traditional and social media.Ability to write original copy, content, and promotional materials.Ability to meet deadlines.Ability to communicate professionally and intellectually with a variety of Salvation Army publics.Knowledge of or ability to learn Salvation Army policies.Ability to exercise sound, independent judgment.
Ability to edit and proofread news releases and publications, and repackage for social media consumptionAbility to integrate and interpret data from various sources through research.Ability to appropriately post and remove content to be displayed on the various NHQ web sites.Ability to determine the most effective and efficient method to accomplish work objectives and goals and to work under limited supervision.Ability to demonstrate sensitivity to, and respect for, diverse populations.Ability to maintain the confidentiality of The Salvation Army’s policies, procedures and information shared as befitting the needs of the position and exposure to a diversity of situations and audiences.MENTAL AND PHYSICAL ABILITIES:Ability to meet attendance and availability during emergency responses and the extended period from Thanksgiving through Christmas.Ability to read, write, and communicate the English language; Spanish a plus.Demonstrated written/verbal communication skills.Ability to develop and maintain a good working relationship with all levels of personnel at NHQ and throughout the four territories.Demonstrated research and analytical skills.Ability to operate various projection and office equipment including a telephone, computer, scanner, copier, LCD projectors, smart TV’s, etc.Good working knowledge of various content management systems, especially those used at NHQ such as Hootsuite, TweetDeck, Facebook Business Manager, etc.Ability to effectively navigate the Internet and to use as a key research tool.Ability to work well under the pressure of deadlines.Ability to lift objects under 24 pounds.Ability to travel, possibly internationally, and to make appropriate arrangements for traveling alone and/or with others.WORKING CONDITIONS:Duties are usually performed seated.
Sitting may be relieved by brief or occasional periods of standing or walking.Work is performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like.This position holds the potential of exposing the individual to additional elements of the outdoors (heat, wind, rain, cold, snow) by participating in outdoor Washington, DC-based news conferences and in going to emergency response sites.
Visiting emergency response sites may require moving into environments that do not have immediate access to food, water, electricity or lodging for extended periods of time.The Salvation Army reserves the right to revise the job or to require that different or additional tasks be performed based on the organization’s need or when circumstances change.All employees recognize that The Salvation Army is a church and agree that they will do nothing as an employee of The Salvation Army to undermine its religious mission.