Zips Car Wash
Digital Marketing Coordinator
Zips Car Wash, Plano, Texas, us, 75086
Job Details
Job LocationCorporate Plano - Plano, TX
Position TypeFull Time
Job ShiftAny
Job CategoryMarketing
Description
The Goal
of this position is to serve as the internal point of contact for digital marketing support for all brands, primarily for CRM and Mobile App, but may also include other digital marketing platforms and channels. The Digital Marketing Coordinator will assist in the planning/calendarization, creative design, creation, execution, and follow-up reporting of email and SMS communication for department programs, promotions, and initiatives for all brands. This position is also responsible for overall management of Mobile App maintenance and enhancement initiatives for all brands, which may include creation of graphics and copywriting, deployment and optimization, and key reporting. Tasks and exposure will require frequent collaboration with cross-functional teams, including Operations, Facilities, and Training, in addition to all Marketing department verticals; interacting with all levels of employees from hourly to executive leadership.
Primary Duties:CRM Planning, Management, and Analysis
Assist in the planning and strategy of email and SMS communications, including building and maintaining a calendar of activityServe as the brand lead for agency and contractor partners, coordinating efforts and providing direction on an regular basisParticipate in the creation of key CRM automations and monitor performance post-deployment to ensure maximum efficacySupport the creation of communication by reviewing for accuracy and brand-fit and/or designing graphic assets and copywritingLeverage experience in or develop working knowledge of Salesforce Marketing Cloud to be able to deploy and analyze communicationsMaintain regular tracking of all campaigns and messages to be able to analyze and synthesize fact-based recommendations for improvement
Mobile App Management and Reporting
Participate in all development calls and maintain working calendar and roadmap documentationAssist with design, copywriting, creation, setup, testing, deployment and optimization of all in-app activations and advertising materialsCreation and maintenance of key reporting for mobile app performance to both field and leadership audiencesSupport on-going advertising programs and initiatives to achieve budgeted targets for key performance indicatorsProvide site-level support for all questions and technical challenges with mobile app or related applications
General Digital Marketing and Department Support
Collaborate with different marketing verticals to understand their varying initiatives and deploy relevant activations across CRM and mobile appAdditional general support across all digital marketing channels (social, listings, website, etc.) and for all marketing department vertical teams as needed
IND123
Qualifications
Skills & Attributes:
Self-starter with a service/support mentality and the ability to work quicky and accurately, both independently and in a team environmentOrganized and thorough 'project manager' mindset with strong attention to detail, process, and follow-throughInterest in, passion for, or first-hand experience with customer relationship management (CRM) platforms, principles, strategies, and best practicesExperience with basic digital platform management dashboards/portalsComfortable with analyzing and interpreting large raw data sets to understand performance and synthesize key insightsPositive, energetic personality and resilient attitude under pressure and time constraintsGraphic design skills and/or a background in art designRequirements:
High school diploma or equivalent required; Bachelor's Degree in Digital Marketing discipline preferredAt least 1 - 2 years of experience in a corporate digital marketing type role with a focus in email or SMSExperience in Salesforce Marketing Cloud a strong plusResilient, organized and detailed with ability to manage multiple projects and frequently-changing priorities and/or timelinesWorking knowledge of Microsoft Excel, PowerPoint, and OutlookProfessional and clean uniform and appearance
Job LocationCorporate Plano - Plano, TX
Position TypeFull Time
Job ShiftAny
Job CategoryMarketing
Description
The Goal
of this position is to serve as the internal point of contact for digital marketing support for all brands, primarily for CRM and Mobile App, but may also include other digital marketing platforms and channels. The Digital Marketing Coordinator will assist in the planning/calendarization, creative design, creation, execution, and follow-up reporting of email and SMS communication for department programs, promotions, and initiatives for all brands. This position is also responsible for overall management of Mobile App maintenance and enhancement initiatives for all brands, which may include creation of graphics and copywriting, deployment and optimization, and key reporting. Tasks and exposure will require frequent collaboration with cross-functional teams, including Operations, Facilities, and Training, in addition to all Marketing department verticals; interacting with all levels of employees from hourly to executive leadership.
Primary Duties:CRM Planning, Management, and Analysis
Assist in the planning and strategy of email and SMS communications, including building and maintaining a calendar of activityServe as the brand lead for agency and contractor partners, coordinating efforts and providing direction on an regular basisParticipate in the creation of key CRM automations and monitor performance post-deployment to ensure maximum efficacySupport the creation of communication by reviewing for accuracy and brand-fit and/or designing graphic assets and copywritingLeverage experience in or develop working knowledge of Salesforce Marketing Cloud to be able to deploy and analyze communicationsMaintain regular tracking of all campaigns and messages to be able to analyze and synthesize fact-based recommendations for improvement
Mobile App Management and Reporting
Participate in all development calls and maintain working calendar and roadmap documentationAssist with design, copywriting, creation, setup, testing, deployment and optimization of all in-app activations and advertising materialsCreation and maintenance of key reporting for mobile app performance to both field and leadership audiencesSupport on-going advertising programs and initiatives to achieve budgeted targets for key performance indicatorsProvide site-level support for all questions and technical challenges with mobile app or related applications
General Digital Marketing and Department Support
Collaborate with different marketing verticals to understand their varying initiatives and deploy relevant activations across CRM and mobile appAdditional general support across all digital marketing channels (social, listings, website, etc.) and for all marketing department vertical teams as needed
IND123
Qualifications
Skills & Attributes:
Self-starter with a service/support mentality and the ability to work quicky and accurately, both independently and in a team environmentOrganized and thorough 'project manager' mindset with strong attention to detail, process, and follow-throughInterest in, passion for, or first-hand experience with customer relationship management (CRM) platforms, principles, strategies, and best practicesExperience with basic digital platform management dashboards/portalsComfortable with analyzing and interpreting large raw data sets to understand performance and synthesize key insightsPositive, energetic personality and resilient attitude under pressure and time constraintsGraphic design skills and/or a background in art designRequirements:
High school diploma or equivalent required; Bachelor's Degree in Digital Marketing discipline preferredAt least 1 - 2 years of experience in a corporate digital marketing type role with a focus in email or SMSExperience in Salesforce Marketing Cloud a strong plusResilient, organized and detailed with ability to manage multiple projects and frequently-changing priorities and/or timelinesWorking knowledge of Microsoft Excel, PowerPoint, and OutlookProfessional and clean uniform and appearance