Andis
Marketing Communications Specialist
Andis, Sturtevant, Wisconsin, United States, 53177
Job DescriptionJob Description
SUMMARY
The Marketing Communications Specialist role will serve as a Marketing Communications generalist and will be responsible for supporting marketing communications activities in the Barber & Beauty, Animal and Consumer Divisions, with a focus on managing the advertising content calendar, digital marketing (email and SMS), marketing material development and job creation, website content management and digital asset management. The individual will play a key role in the planning and tactical execution of go-to-market launch plan initiatives and support content shoots that help the company meet its strategic communications objectives. Editing and proofreading skills are required, along with attention to detail.
ESSENTIAL DUTIES and RESPONSIBILITIES: Other duties may be assigned
Upholds Andis Core Values in all work-related activities.
GENERAL RESPONSIBILITY
Working with the Senior Manager of Corporate Communications, manages the Andis ad calendar by tracking schedules, monitoring, and reporting on deadlines.
Assist in the creation/implementation of marketing content and sales promotional materials according to brand guidelines. Support internal teams with product asset creation and Go To Market launch plan.
Supports the Associate Manager–Marketing Communications on photo and video shoots as needed as well as managing asset organization.
Maintains a variety of internal reports and project lists.
Supports other projects and activities as directed.
Creation or review of presentations.
Coordination of internal marketing job requests.
Works with the Events team and purchases promotional items, collateral and signage to support specific show or sponsorship needs and additional requests.
Manages updating catalogs, brochures, charts, reference guides and other branded items for the Barber & Beauty, Animal and Consumer markets
Creates and communicates important marcomms updates for internal stakeholders.
ADVERTISING
Coordinates submission of ad artwork with marketing team as needed.
Submits ads to publications by given deadlines.
Receives invoices and manages payment with internal accounts payable.
Maintains, updates, and adds notes to the Advertising database as needed.
Collects and solicits media kits annually.
Keeps records of advertising by publication, as well as files of editorials, advertorials and exposure for recording and measurement purposes.
DIGITAL CONTENT
Help create and manage assets used on andis.com and external account websites.
Assists the Associate Manager–Marketing Communications to maintain the company’s digital asset library and responds to requests for digital assets from Andis customers and vendors.
Creates jobs for marketing communications needs, including product toolkits, ads, banners, social media posts, etc.
QR code generation and management for ad, events, and packaging.
Manages content and uploading to YouTube and Vimeo
Supporting new product launches and promotional calendar with email blasts
MINIMUM QUALIFICATIONS:
Bachelor’s degree in related field (e.g., Marketing or Communications) required.
Minimum 5 years office experience required in marketing or communications.
Must have the ability to travel for photo shoots as needed.
Experienced project management is a must – with a high degree of organization and attention to detail and the ability to manage multiple projects & priorities with fast-changing deadlines.
Strong communication skills – written and verbal.
High energy and flexible ‘can-do’ attitude; willing to learn new software and processes.
Familiarity with email marketing and content management systems.
Experience overseeing the design and production of print materials and publications is preferred.
Must be proficient with Microsoft Word, Excel, PowerPoint, Adobe Acrobat; Experience with Adobe Illustrator, InDesign, Photoshop a plus but not required.
Ability to project manage.
Excellent at cross functional collaboration to deliver high quality and value-added support.
Ability to manage creative processes and deliver consistent, aligned content across multiple communications channels, including advertising, websites, social media, trade shows and events, media relations, partner programs, and other key communications vehicles and activities.
Demonstration of excellent writing, editing and presentation skills.
Ability to support the development and implementation of strong internal and external communications strategies, plans and programs.
Andis is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability, military services, protected veteran status, genetic information, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law.
SUMMARY
The Marketing Communications Specialist role will serve as a Marketing Communications generalist and will be responsible for supporting marketing communications activities in the Barber & Beauty, Animal and Consumer Divisions, with a focus on managing the advertising content calendar, digital marketing (email and SMS), marketing material development and job creation, website content management and digital asset management. The individual will play a key role in the planning and tactical execution of go-to-market launch plan initiatives and support content shoots that help the company meet its strategic communications objectives. Editing and proofreading skills are required, along with attention to detail.
ESSENTIAL DUTIES and RESPONSIBILITIES: Other duties may be assigned
Upholds Andis Core Values in all work-related activities.
GENERAL RESPONSIBILITY
Working with the Senior Manager of Corporate Communications, manages the Andis ad calendar by tracking schedules, monitoring, and reporting on deadlines.
Assist in the creation/implementation of marketing content and sales promotional materials according to brand guidelines. Support internal teams with product asset creation and Go To Market launch plan.
Supports the Associate Manager–Marketing Communications on photo and video shoots as needed as well as managing asset organization.
Maintains a variety of internal reports and project lists.
Supports other projects and activities as directed.
Creation or review of presentations.
Coordination of internal marketing job requests.
Works with the Events team and purchases promotional items, collateral and signage to support specific show or sponsorship needs and additional requests.
Manages updating catalogs, brochures, charts, reference guides and other branded items for the Barber & Beauty, Animal and Consumer markets
Creates and communicates important marcomms updates for internal stakeholders.
ADVERTISING
Coordinates submission of ad artwork with marketing team as needed.
Submits ads to publications by given deadlines.
Receives invoices and manages payment with internal accounts payable.
Maintains, updates, and adds notes to the Advertising database as needed.
Collects and solicits media kits annually.
Keeps records of advertising by publication, as well as files of editorials, advertorials and exposure for recording and measurement purposes.
DIGITAL CONTENT
Help create and manage assets used on andis.com and external account websites.
Assists the Associate Manager–Marketing Communications to maintain the company’s digital asset library and responds to requests for digital assets from Andis customers and vendors.
Creates jobs for marketing communications needs, including product toolkits, ads, banners, social media posts, etc.
QR code generation and management for ad, events, and packaging.
Manages content and uploading to YouTube and Vimeo
Supporting new product launches and promotional calendar with email blasts
MINIMUM QUALIFICATIONS:
Bachelor’s degree in related field (e.g., Marketing or Communications) required.
Minimum 5 years office experience required in marketing or communications.
Must have the ability to travel for photo shoots as needed.
Experienced project management is a must – with a high degree of organization and attention to detail and the ability to manage multiple projects & priorities with fast-changing deadlines.
Strong communication skills – written and verbal.
High energy and flexible ‘can-do’ attitude; willing to learn new software and processes.
Familiarity with email marketing and content management systems.
Experience overseeing the design and production of print materials and publications is preferred.
Must be proficient with Microsoft Word, Excel, PowerPoint, Adobe Acrobat; Experience with Adobe Illustrator, InDesign, Photoshop a plus but not required.
Ability to project manage.
Excellent at cross functional collaboration to deliver high quality and value-added support.
Ability to manage creative processes and deliver consistent, aligned content across multiple communications channels, including advertising, websites, social media, trade shows and events, media relations, partner programs, and other key communications vehicles and activities.
Demonstration of excellent writing, editing and presentation skills.
Ability to support the development and implementation of strong internal and external communications strategies, plans and programs.
Andis is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability, military services, protected veteran status, genetic information, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law.