Blueshift
Product Marketing Senior Manager
Blueshift, Charlotte, North Carolina, United States, 28245
About Blueshift:
San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. With a customer data platform and a cross-channel marketing hub all in one place, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real time across the entire customer journey.
Blueshift has been recognized in Gartner's Magic Quadrant for CDP, a Leader in GigaOm's Radar for CDPs, and in the Deloitte Technology Fast 500™ lists in 2020 through 2023 as one of the fastest-growing technology companies in North America. Learn more at blueshift.com.
Product Marketing Sr. Manager
What are we looking for?
As a Senior Product Marketing Manager at Blueshift, you will manage the product marketing function. You are also an experienced product marketer who is analytical-minded. You have the ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
You are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and customers. This role will report to the VP of Marketing and has a product marketing manager reporting to it. You work best in a bold, work-hard, play-hard environment. You are adept at setting organizational key performance metrics, using analytics for decision-making, and enjoy team mentorship, camaraderie, and multitasking, all while working in a fun fast-growing environment. Join us and showcase your product marketing talents in a fulfilling and impactful environment.
Key Responsibilities:Subject Matter Expertise: Develop a deep understanding of our platform and become a subject matter expert in the field of Customer Data Platforms (CDP), AI, and a cross-channel marketing platforms.Target Persona Engagement: Create compelling messaging that effectively communicates our platform's value proposition to our target personas, including Marketing and IT rolesContent Creation: Generate thought leadership and product-oriented content, including blog posts, videos, and ebooks, in addition to sales enablement tools like demo scripts, solution briefs and product presentations.Support for Sales and Marketing: Collaborate closely with sales, marketing, and product management teams to support integrated campaigns, events, and related programs with content and speaking requirements. Work to build email cadences and calling scripts for the SDR team.Training and Enablement: Develop and deliver training sessions and enablement materials to equip internal teams such as SDRs with the knowledge and tools they need to succeed.Develop a comprehensive understanding of key customer requirements in the MarTech markets: understand the challenges the customer faces, the technical requirements for our products, and the value represented by our solutions.Product Go-to-Market: Plan and execute cross-functional go-to-market activities for product launches and enhancements. Develop the company's unique position for each new product launch, creating the marketing and communications framework for the entire marketing function as the product goes live in the market.Define product roadmaps working closely with Product Management that clearly establish Blueshift's competitive advantage.Develop use cases, marketing materials, sales collateral, and market communication plans, including press releases, launch materials and customer presentationsDemand Generation: Partner with the broader marketing team and leverage external resources to produce clear, compelling, and persuasive content for generating demand and nurturing leads.Positioning and messaging: create and hone the messages that will effectively communicate our value proposition and differentiate the company. Ensure every customer touchpoint reinforces our brand proposition and drives more prospects from consideration to customer.Responsible for key metrics related to product adoption, sales team effectiveness, analyst relations coverage, and partner effectiveness.Qualifications:
4+ years of B2B SaaS product marketing experienceExtensive experience in sales enablement, including developing and delivering training programs for sales teams, creating sales collateral and tools, and collaborating with customer success to drive customer adoption and retention.Strong writing skills are essential - must be able to create a wide range of marketing content from scratchAbility to work cross-functionally with product management, sales, and marketing; and with partnersA career path that demonstrates increasing levels of responsibility and proven success in delivering measurable marketing resultsStrategic thinker who can tactfully communicate clear priorities to sales and marketing partners and empower direct reports to focus on the most critical projectsExcellent verbal and written communication skills, with innate storytelling abilityDetail-oriented and extremely organizedExperience working in a fast-paced, dynamic organization.Self-starter with a can-do attitudeKnowledge of the MarTech landscape a plusKnowledge of Retail, Media & Publishing and Financial Services industry, in general - a BIG plusBachelor's degree required, preferably in a technical disciplineApplicants must be authorized to work in the USThis position is remoteWhy Work With Us?
Plenty of room for advancementMany technical and business challenges to solveCompetitive salary & meaningful equityGenerous benefits and 401KUnlimited vacation
San Francisco-based Blueshift helps brands automate and personalize engagement across every marketing channel. The Blueshift Intelligent Customer Engagement platform uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. With a customer data platform and a cross-channel marketing hub all in one place, Blueshift gives brands all the tools they need to seamlessly deliver 1:1 experiences in real time across the entire customer journey.
Blueshift has been recognized in Gartner's Magic Quadrant for CDP, a Leader in GigaOm's Radar for CDPs, and in the Deloitte Technology Fast 500™ lists in 2020 through 2023 as one of the fastest-growing technology companies in North America. Learn more at blueshift.com.
Product Marketing Sr. Manager
What are we looking for?
As a Senior Product Marketing Manager at Blueshift, you will manage the product marketing function. You are also an experienced product marketer who is analytical-minded. You have the ability to operate at a strategic level to define new market opportunities and assess product-market fit but also to work tactically to drive projects to successful completion.
You are a detail-oriented self-starter who takes ownership of your job responsibilities and can communicate effectively with teammates and customers. This role will report to the VP of Marketing and has a product marketing manager reporting to it. You work best in a bold, work-hard, play-hard environment. You are adept at setting organizational key performance metrics, using analytics for decision-making, and enjoy team mentorship, camaraderie, and multitasking, all while working in a fun fast-growing environment. Join us and showcase your product marketing talents in a fulfilling and impactful environment.
Key Responsibilities:Subject Matter Expertise: Develop a deep understanding of our platform and become a subject matter expert in the field of Customer Data Platforms (CDP), AI, and a cross-channel marketing platforms.Target Persona Engagement: Create compelling messaging that effectively communicates our platform's value proposition to our target personas, including Marketing and IT rolesContent Creation: Generate thought leadership and product-oriented content, including blog posts, videos, and ebooks, in addition to sales enablement tools like demo scripts, solution briefs and product presentations.Support for Sales and Marketing: Collaborate closely with sales, marketing, and product management teams to support integrated campaigns, events, and related programs with content and speaking requirements. Work to build email cadences and calling scripts for the SDR team.Training and Enablement: Develop and deliver training sessions and enablement materials to equip internal teams such as SDRs with the knowledge and tools they need to succeed.Develop a comprehensive understanding of key customer requirements in the MarTech markets: understand the challenges the customer faces, the technical requirements for our products, and the value represented by our solutions.Product Go-to-Market: Plan and execute cross-functional go-to-market activities for product launches and enhancements. Develop the company's unique position for each new product launch, creating the marketing and communications framework for the entire marketing function as the product goes live in the market.Define product roadmaps working closely with Product Management that clearly establish Blueshift's competitive advantage.Develop use cases, marketing materials, sales collateral, and market communication plans, including press releases, launch materials and customer presentationsDemand Generation: Partner with the broader marketing team and leverage external resources to produce clear, compelling, and persuasive content for generating demand and nurturing leads.Positioning and messaging: create and hone the messages that will effectively communicate our value proposition and differentiate the company. Ensure every customer touchpoint reinforces our brand proposition and drives more prospects from consideration to customer.Responsible for key metrics related to product adoption, sales team effectiveness, analyst relations coverage, and partner effectiveness.Qualifications:
4+ years of B2B SaaS product marketing experienceExtensive experience in sales enablement, including developing and delivering training programs for sales teams, creating sales collateral and tools, and collaborating with customer success to drive customer adoption and retention.Strong writing skills are essential - must be able to create a wide range of marketing content from scratchAbility to work cross-functionally with product management, sales, and marketing; and with partnersA career path that demonstrates increasing levels of responsibility and proven success in delivering measurable marketing resultsStrategic thinker who can tactfully communicate clear priorities to sales and marketing partners and empower direct reports to focus on the most critical projectsExcellent verbal and written communication skills, with innate storytelling abilityDetail-oriented and extremely organizedExperience working in a fast-paced, dynamic organization.Self-starter with a can-do attitudeKnowledge of the MarTech landscape a plusKnowledge of Retail, Media & Publishing and Financial Services industry, in general - a BIG plusBachelor's degree required, preferably in a technical disciplineApplicants must be authorized to work in the USThis position is remoteWhy Work With Us?
Plenty of room for advancementMany technical and business challenges to solveCompetitive salary & meaningful equityGenerous benefits and 401KUnlimited vacation